How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

3 Examples of Healthcare Companies Using Google Ads to Generate Leads

If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front…

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI

If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly…

The Importance of Call Tracking for Paid Search

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several…

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google…

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