How Orthopedic Surgeons Can Use Social Videos to Capture an Audience
That’s why so many orthopedic surgeons invest thousands of dollars on TV ads. But there may be a more effective way to spend your money: social videos. Aside from being…
How Orthopedic Surgeons Can Capitalize on the Popularity of Pinterest
Most physicians today seldom give Pinterest a second glance as a viable source for attracting and converting prospective patients. But late 2016 has been very good for the photo-heavy social…
4 Reasons Every Orthopedic Surgery Practice Needs Paid Search Call Tracking
Through PPC, you can determine: who clicked on your ad what web pages they visited prior to clicking what actions they took once they landed on your site From this,…
5 Quick and Easy Ways to Get More Positive Reviews for Your Orthopedic Practice
But many of these same physicians – orthopedics included – overlook perhaps the most important aspect of reputation management: implementing a strategy that encourages more positive reviews. This type of…
SEO and Your Practice: A Guide for Orthopedic Surgeons
Of all organic traffic, Google makes up more than 90% of the market, meaning if you want to grow your practice online with digital marketing solutions, you need to set…
Branding for Orthopedics: How to Develop a Voice that Speaks to Your Patients and Prospects
But these days, a different acronym is often tossed into the mix as well: H2H, or human to human. This H2H movement is built upon the premise that the humans…
5 social media tips for orthopedic surgeons
He’s also highly active on Facebook and YouTube. His video on meniscal tears (and whether surgery is always necessary) has been viewed nearly 175,000 times. And it’s not like he…
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