Who is the biggest influence in a child's life? Obviously, it's mom and dad, even though other influences are present as well. In marketing higher education, we focus so much…

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…

Declines in student enrollment at universities, colleges, and other tertiary institutions are putting pressure on higher education marketers to deliver growing enrollment numbers. To jump-start interest in their courses and…

These are strange times, and they keep getting stranger. A gaggle of politicians is moving to prevent universities from requiring returning students to provide proof of vaccination. This comes in…

We all have to face one sobering fact: We should have seen this coming. Even though the COVID-19 pandemic catalyzed bringing online schools to the foreground, that wave was a…

We made it to the spring of 2021, and summer is just around the corner. We've all been through a lot, with the COVID-19 pandemic and its accompanying recession still…

Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn't wasted, you need to formulate a plan that best…

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…