Marketing Higher Ed to Parents

Who is the biggest influence in a child's life? Obviously, it's mom and dad, even though other influences are present as well. In marketing higher education, we focus so much…

10 Inspiring Higher Ed Facebook Ad Campaigns

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…

10 Higher Education Marketing Strategies That Boost Enrollment

10 Higher Education Marketing Strategies That Boost Enrollment

Declines in student enrollment at universities, colleges, and other tertiary institutions are putting pressure on higher education marketers to deliver growing enrollment numbers. To jump-start interest in their courses and…

How to Communicate Vaccine Requirements to Students

These are strange times, and they keep getting stranger. A gaggle of politicians is moving to prevent universities from requiring returning students to provide proof of vaccination. This comes in…

What Traditional Universities Can Learn From Online Schools

We all have to face one sobering fact: We should have seen this coming. Even though the COVID-19 pandemic catalyzed bringing online schools to the foreground, that wave was a…

7 Marketing Strategies to Prevent Summer Melt and Keep Students Enrolled

We made it to the spring of 2021, and summer is just around the corner. We've all been through a lot, with the COVID-19 pandemic and its accompanying recession still…

higher ed seo header

Ultimate SEO Guide for Colleges and Universities

Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn't wasted, you need to formulate a plan that best…

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

higher ed facebook ads header image

5 Ways Colleges Can Improve Facebook Ad Performance

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…

  • Ignite Your Growth

    By Working with a Google Premier Partner

  • This field is for validation purposes and should be left unchanged.

Ready to Rise Up on the Internet?

Fill out the form to get started!