Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn't wasted, you need to formulate a plan that best…

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…

How can your school show off its spirit, its culture, and the things that make it special? By letting the students do the talking! Learn more about the surprising power…

Warning: The below article will not be your regularly-scheduled marketing article. Our usual staff is tied up in the janitor's closet; we're letting the kids take over today. This time,…

We hope this doesn't come as shocking news, but websites are kind of important for just about any kind of business. Higher education is no exception. In terms of digital…

For higher education institutions, a strong online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, it’s important to actively manage your online reputation by implementing…

Of all the life decisions, choosing a school for continuing education is one that people tend to ruminate upon for a long time. It's one of those few decision points,…

Today’s college-age students, by a growing proportion every year, are from Generation Z, and we’re gradually learning quite a bit about them. In some ways, this generation runs along an…