higher ed seo header

Ultimate SEO Guide for Colleges and Universities

Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn't wasted, you need to formulate a plan that best…

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

higher ed facebook ads header image

5 Ways Colleges Can Improve Facebook Ad Performance

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…

3 Ways Colleges Can Enhance Their Marketing Strategy with User-Generated Content

How can your school show off its spirit, its culture, and the things that make it special? By letting the students do the talking! Learn more about the surprising power…

How to Capture Students’ Attention in a Crowded Digital World

Warning: The below article will not be your regularly-scheduled marketing article. Our usual staff is tied up in the janitor's closet; we're letting the kids take over today. This time,…

5 Web Design Best Practices for Universities

5 Web Design Best Practices for Universities

We hope this doesn't come as shocking news, but websites are kind of important for just about any kind of business. Higher education is no exception. In terms of digital…

improve your school's online reputation

How to Develop and Protect a Positive Reputation for Your School

For higher education institutions, a strong online reputation can influence leads, enrollments, retention, as well as alumni relations. As such, it’s important to actively manage your online reputation by implementing…

Marketing Messages for the Things Students Care About Most

Of all the life decisions, choosing a school for continuing education is one that people tend to ruminate upon for a long time. It's one of those few decision points,…

How to Increase Word-of-Mouth Recommendations For Your School

Today’s college-age students, by a growing proportion every year, are from Generation Z, and we’re gradually learning quite a bit about them. In some ways, this generation runs along an…

  • Ignite Your Growth

    By Working with a Google Premier Partner

  • This field is for validation purposes and should be left unchanged.

Ready to Rise Up on the Internet?

Fill out the form to get started!