How Chatbots Are Useful in Higher Education Marketing

Each year, more colleges and universities are deploying chatbots, and the COVID-19 pandemic has only furthered this trend. As artificial intelligence (AI) technology improves, chatbots and virtual assistants are better…

Creative Ways To Promote Campus Culture During a Pandemic

Don't look now, but the COVID-19 pandemic is still wreaking havoc on the entire higher education industry. The higher education industry was already facing a challenging time with many factors…

How Higher Ed Marketers Can Use Remarketing

We've all seen this phenomenon when we cruise around the web: You visit a video streaming site to check out their selection of zombie flicks for October viewing. Then later…

How to Create the Best Inbound Marketing Program for Your University

Along with the other upheavals to the markets that 2020 has brought, the higher education industry has changed overnight from being merely competitive before to practically cutthroat now.

Top Higher Ed Marketing Trends in 2021

What the future holds for higher education in 2021 is very much up in the air. While the world of higher ed always seems to be in flux, with new…

Best Ways to Market to the Graduate Student in 2021

Empathizing with students scores high for their confidence level right now. The biggest asset we can currently give a young adult is an older adult to work with them one…

8 PPC Best Practices Every Higher Ed Marketer Should Do

8 PPC Best Practices Every Higher Ed Marketer Should Do

Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire…

6 Opportunities for Higher Education Marketers During COVID-19

So here we are looking at the crisis market of higher education. In our previous article, we talked about the challenges that higher education institutions face in marketing. The global…

How to Determine What Higher Ed Marketing Agency is Right for You

Finding the right digital marketing agency for higher education institutions sounds like a daunting task. "Digital marketing" isn't exactly a phrase most college faculties are used to bandying about anyway.…

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