By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the…

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data…

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing…

If it feels like your Google Ads performance is fully optimized, learn how performance branding can help you expand market share and increase patient volume.

With expansion and growth comes questions of scalability. Without the right multi-local SEO strategy, growth will stall. So, I asked my SEO team to weigh in.

The funding came through and pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to…

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers…