Why Telehealth Has a Future After COVID-19
In facing a global pandemic, patients and providers everywhere are being forced to re-evaluate access to healthcare. For patients, the days of personal house calls made by the family pediatrician…
How to Strengthen Your Healthcare Brand Reputation in the Post-COVID World
The patient experience has drastically changed in the wake of the COVID-19 outbreak. Out of an abundance of caution, patients now have to jump through new hoops to seek medical…
8 Metrics Every Healthcare Marketer Should Track
The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective…
How to Get More Patients with Local SEO
When Cardinal Digital Marketing first started, we were strictly an SEO agency. Although we’ve diversified with time, we remain heavily invested in this aspect of digital marketing for our clients.…
Easy Link Building Strategies for Healthcare Marketers
The job of a healthcare marketer involves a lot of moving parts, from how you first engage a total stranger coming across your brand for the first time, to how…
Why You Need Call Tracking at Your Healthcare Organization
In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…
Telehealth Marketing Best Practices
But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients.…
How to Connect with Healthcare Consumers During Challenging Times
For healthcare consumers, your website serves many important purposes. First and foremost, your site is a place for consumers to find your physical location, book appointments, and explore detailed information…
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