Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded…

As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance,…

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of…

As important as your next breakfast burrito might be, there's a difference between picking up your smartphone to find good Mexican food and seeking a local healthcare provider. People take…

Another year, another period of considerable growth for the dental industry. Healthy smiles don’t go out of business, it seems. Take the Inc. 5000 list of fastest-growing privately-held companies, for…

While the outside world might seem like a ghost town, at least for the time being, lots and lots of people are going online each and every day. That goes…

Healthcare marketers can learn a lot from JetBlue. Seriously. In recent years, the budget air carrier has totally revamped its customer experience, to wide and well-deserved acclaim. How did they…

Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Plastic surgeons, listen up. With that many prospective patients looking for care, it’s no…

Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has…