4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded…

How to Use Social Media to Attract More Patients

As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance,…

2021 Healthcare Marketing Trends to Watch

2021 Healthcare Marketing Trends to Watch

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of…

Reputation Management for medical practices

How to Build a Thriving Digital Reputation for Your Medical Practice

As important as your next breakfast burrito might be, there's a difference between picking up your smartphone to find good Mexican food and seeking a local healthcare provider. People take…

The Insider’s Guide to Local SEO for Dental Groups and DSOs

Another year, another period of considerable growth for the dental industry. Healthy smiles don’t go out of business, it seems. Take the Inc. 5000 list of fastest-growing privately-held companies, for…

3 Patient Acquisition Strategies for 2021

While the outside world might seem like a ghost town, at least for the time being, lots and lots of people are going online each and every day. That goes…

5 Digital Solutions to Improve Patient Access to Healthcare

Healthcare marketers can learn a lot from JetBlue. Seriously. In recent years, the budget air carrier has totally revamped its customer experience, to wide and well-deserved acclaim. How did they…

PPC Best Practices Plastic Surgeons Can Use to Get More Leads

Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Plastic surgeons, listen up. With that many prospective patients looking for care, it’s no…

How to Boost Local Rankings for Multi-location Medical Practices

Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has…

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