Ignite digital marketing healthcare podcast

Podcast Ep. 33 – 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that…

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I…

Ignite digital marketing healthcare podcast

Podcast Ep. 32 – How to Get Patients To Your Door: Developing Your Healthcare Offer

What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you…

Ignite digital marketing healthcare podcast

Podcast Ep. 31 – Upcoming Healthcare Marketing Trends 2022

Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here…

Patient Retention

3 Strategies to Improve Patient Retention

You’ve invested more dollars into your marketing strategy. Your digital marketing channels are bringing patients through the door at a steady clip. And yet patient retention remains a struggle. You’re…

Ignite digital marketing healthcare podcast

Podcast Ep. 30 – Top Challenges Healthcare Marketers Faced in 2021

Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in…

Shining a Light on Your Dentists: DSO Marketing That Patients Love

In marketing, there’s a difference between modesty and missed opportunities. Your DSO might have a very mature marketing operation. Your teams might be well-versed in traditional DSO marketing practices. You…

Marketing Measurement: How to Use Analytics to Improve Results

How to Measure Healthcare Marketing Performance

Aside from the whole ten years in medical school thing, healthcare marketers and physicians aren’t entirely different. In medicine, practitioners use certain indicators to measure the success of a given…

Ignite digital marketing healthcare podcast

Podcast Ep. 29 – Healthcare Marketing Trends Continuing in 2022

The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022,…

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