Navigating a Surgical Backlog While Protecting Your Brand

While we watch hospitals in Utah, Des Moines, and other midwestern cities become overwhelmed by COVID-19 cases, we’re reminded of yet another problem brewing throughout the United States’ healthcare system:…

healthcare video marketing

How Healthcare Marketers Can Make Better Use of Video

The world of healthcare is all about people. From patients and their families to the nurses, physicians, and specialists that care for them, people make the whole thing go. And…

2021 Dental Marketing Trends You Should Know

The coming year will present new challenges for dental marketing professionals. COVID-19 has created tremendous uncertainty, economic instability, and political volatility. Within the world of dentistry, where so much person-to-person…

How to Make Patients Feel Safe Getting In-Person Care

Uncertainty seems to be the word du jour for 2020. People are uncertain if it’s safe to travel, go out to restaurants, or send their children back to the classroom.…

6 PPC Best Practices for Attracting More Patients

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things…

2021 hospital marketing trends to watch

2021 Hospital Marketing Trends

Ever since the COVID-19 outbreak in March 2020, hospitals have been at the forefront of global pandemic response. When we here talk of “at capacity” ICUs, ventilators, and PPE—case surges,…

marketing strategies to reach today's new healthcare consumer

6 Ways to Reach Today’s Healthcare Consumers

For better or worse, a complete return to normalcy seems unlikely, especially in the world of healthcare. Now that we’ve had a chance to settle into the whole quarantine, wear-a-mask,…

2021 Healthcare Marketing Trends to Watch

2021 Healthcare Marketing Trends to Watch

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of…


How Healthcare Organizations Can Thrive in the Age of COVID-19

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