what to look for when selecting a call tracking vendor

Why You Need Call Tracking at Your Healthcare Organization

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

compelling messaging for telehealth services

Telehealth Marketing Best Practices

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients.…

How to Connect with Healthcare Consumers During Challenging Times

How to Connect with Healthcare Consumers During Challenging Times

For healthcare consumers, your website serves many important purposes. First and foremost, your site is a place for consumers to find your physical location, book appointments, and explore detailed information…

how to balance your paid media budget

Strategies to Optimize Your Google and Facebook Ads Budget

COVID-19 and stay-at-home orders have changed the way marketers do business, forcing us to be innovative in the ways that we serve consumers. Together, we’ve shown how nimble the healthcare…

Insights from the Nation’s Leading Healthcare Marketers

To be the best in any business, you have to learn, take risks, and iterate your strategies. Those that fine-tune their marketing strategies are better able to meet evolving consumer…

promoting telehealth during covid-19

Promoting Telehealth During COVID-19

Telemedicine, often called “telehealth,” brings healthcare to the patient when they can’t get to their provider through real-time audio-visual visits between a provider and patient. Right now, telehealth is playing…

how to pivot marketing in response to covid-19

How to Pivot Your Marketing Strategy During the COVID-19 Crisis

The COVID-19 pandemic has all healthcare marketers pivoting to patient communications, emergency and “essential” service line adjustments, and telemedicine integrations. Much of the traditional patient acquisition talk has gone out…

10 Dental Marketing Strategies You Can Implement Right Now

10 Dental Marketing Strategies You Can Implement Right Now

According to a report by Aldrich Advisors, every dentist needs at least 20 new patients monthly to achieve business growth and success. While this is an ambitious goal; you aren’t going…

marketings role in each step of the patient experience

Marketing’s Role at Each Step of the Patient Experience

At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays.…

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