Ignite digital marketing healthcare podcast

Podcast Ep. 20 – How Link Building Can Help You Claim Page One Ranking

Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy,…

How Consumer Behavior is Shaping SEO for Healthcare

Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have…

How DSOs Can Build Demand Through Better Patient Experiences

Most people avoid the dentist if they can, a stigma made worse by the emergence of COVID-19. It’s no slight to dentists, of course. In the end, who really wants…

Ignite digital marketing healthcare podcast

Podcast Ep. 19 – Why Being The Best Isn’t Enough: Finding Your USP

Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your…

How DSOs Can Build Stronger Relationships with Members

Getting dental practices to collaborate and work together can be challenging. Many DSOs have shared with us their frustrations around uncooperative or unresponsive doctors. “Why won’t they implement our recommendations…

Ignite digital marketing healthcare podcast

Podcast Ep. 18 – AI and The Future of Digital Advertising

To improve campaign performance, Google’s algorithmic strategist developed Smart Bidding. It uses machine learning to analyze millions of signals to predict which auction will lead to better conversion rates. With…

Ignite digital marketing healthcare podcast

Podcast Ep. 17 – How to Create a Marketing Agency RFP

Why are you sending a request for proposal (RFP) to a marketing agency? Your healthcare organization is probably looking for a quality partner to enhance your strategy and help you…

private equity backed healthcare organizaitons

How 3 Private Equity-Backed Healthcare Groups are Scaling Growth

The pace of consolidation continues to quicken across the healthcare industry. By most estimates, hospital mergers and acquisitions will remain robust through the end of 2021 (at least). Unsurprisingly, the…

Ignite digital marketing healthcare podcast

Podcast Ep. 16 – Google I/O – Conversational Search

At the Google I/O Developer Conference in May 2021, they released two new conversation technologies: LaMDA (Language Model for Dialogue Applications) and MUM ((Multitask Unified Model). They promise to change…

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