Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

And while there are many components to an SEO strategy for medical practices, one of the most important – yet interestingly easy – steps to take is to set up…

SEO

Make it Fast. Why Site Speed Matters

Most factors that search engines use to rank websites are related to content such as title tags, meta descriptions, headings and the main content itself. The SEO experts at Cardinal…

SEO
Internet Marketing Updates
Marketing Strategy

Don’t Get Carried Away by Google “Pigeon” Update

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and…

SEM

The One That Didn’t Get Away: Re-Engage Your Leads With Remarketing

What is Remarketing? Even if you’ve never heard the term “remarketing”, you’ve seen it in action by now. We’ve all been caught off guard by the continuous stream of web…

SEO
Marketing Strategy

How Hotels Can Optimize Use of the Google Carousel

If you have recently Googled something similar to “hotels in Atlanta,” then your search results were displayed in the Knowledge Graph Carousel. The Knowledge Graph Carousel is a newer feature Google uses to display…

Internet Marketing Updates
SEM

Update: Google Predicts Ads in New, Odd Places

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

SEO
Social Media

Maintaining Your Business Listings for Location-Based Searches

Have you ever searched for a nearby restaurant, driven to the location provided by Google search results, and ended up in an empty parking lot with an angry stomach? Whether…

SEO

How to Implement Robots.txt on Your Site

As we learned from Beth’s post about the Robots.txt, before Google’s search engine spider “Googlebot” crawls a site it accesses the Robots.txt to determine which URLs it is not allowed…

SEO

Google vs. Rap Genius

If you ask any of my fellow Cardinals about me, they’ll tell you I’m constantly taking typical conversation and turning it into a rap lyric. I’ve always been a big…