Search, Social and the Blending of Advertising

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…

What Is Converged Media?

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…

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