Advertising has changed drastically in the past decade. Unfortunately, the way that businesses think about advertising is lagging. Traditionally media ad spots were purchased through mediums like television, print and…

Does your advertising tell a story to entice your potential consumers? Often times an ad will use the call to action (CTA) method of directly telling a consumer to “Click…

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

As season six of Mad Men comes to a close, we wanted to look back at the history of marketing since the 1960s. It’s fascinating to look back and see…

Discovering Your Media Trifecta Converged Media is the combination of your paid, owned, and earned media.  Which begs the question: what is P.O.E. (paid, owned, and earned media)? Paid Media…