Five of the Most Common Mistakes in SEM

I’ve spent quite some time auditing PPC accounts during my time in search engine marketing and have seen a recurring pattern across multiple incoming accounts. Here’s a list of the…

Ad Extensions: The Bells & Whistles of SEM

Close your eyes (after you’ve finished reading this paragraph) and pretend that you’re in New Orleans on a hot summer night. Picture yourself strolling down Bourbon Street. Imagine it’s your…

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