Everyone knows that Google is constantly changing its algorithm. First there was Panda, then Penguin, followed by Hummingbird. With all the updates, it’s important to know the impact it will have on your digital marketing.

A good way to stay up to date on your SEO campaign is to pay close attention to your reporting. The best digital marketing agencies will provide top notch reporting so you understand how your money is being spent and what benefits your site is gaining. But what happens when an update has an impact on your actual reporting? That became an issue when Google decided to encrypt all organic search activity.

We’ve all seen the ever dreaded “not provided” message when looking at keyword data. Secure search forces us to analyze SEO in a whole new way. Lucky for all of our Atlanta search engine optimization team members here at Cardinal Digital Marketing (including all of our clients), we have the top tier reporting tool providing data and insight for a content-centric SEO.

Search + Insight = ROI

Providing reports and campaign updates to our clients is very important here at Cardinal. Search + Insight = ROI. That’s the Cardinal mantra. Our reporting tools allow us to show our clients what their ROI is. Given that keyword data is no longer a credible way to track performance, page reporting helps provide more insight for a 360 degree view of content performance. Managing pages is all about page grouping by business units, period over period comparison, on and off-page recommendations, and global competitive insights.