AI has transformed search, leaving many healthcare marketers wondering how to optimize for the new landscape. New SEO strategies are required that understand that GenAI offers more nuanced recommendations than merely ranking results. Modern strategies will have to go beyond clicks and rankings to consider intent, differentiation, and perception.
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Wondering what you should expect when you hire a new healthcare marketing agency? Our step-by-step overview walks you through the entire onboarding process.
Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.
So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework for generating appointments before the new office even opens.
This guide shows healthcare marketers how to use third-party data to build compliant, scalable audiences—so you can reach the right patients.
During times of economic uncertainty, adjusting your patient acquisition strategies is vital to ensure you remain profitable and can continue growing. Here are some of the top marketing recommendations from our experts.
With over half of Google searches now ending in AI summaries, SEO as we know it has changed. This case study shares our strategy to help a multi-location primary and urgent care brand stay visible and drive patient engagement in an AI-first search landscape.
Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.
What’s working in healthcare marketing right now? We asked the experts—from top health systems to leading providers—and they delivered real-world strategies to tackle today’s toughest patient acquisition and brand-building challenges.
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
With ad costs rising and targeting options shrinking, performance creative has become the key to healthcare marketing success. Cardinal's experts share how to optimize creative for algorithms and test effectively across patient journeys. Discover why the right message at the right time can double your campaign results.
Google Ads' Performance Max (PMAX) can help you reach more patients—if set up correctly. This guide covers when to use PMAX, why conversion signals matter, and how to train Google’s algorithm to prioritize real patient bookings.
Weak goals lead to wasted ad spend and missed growth opportunities. In this guide, we’ll break down how to set smarter, data-driven marketing goals that drive high-quality leads, optimize ad spend, and fuel real business growth.
Expanding into new marketing channels can unlock growth, but doing it without a strategy leads to wasted budget and poor results. Learn how to plan and execute a smart, data-driven channel expansion that drives real impact.
Discover how your paid search campaigns might be hurting SEO performance. In this article, walk through a real-life case study where we discovered this problem, show how we fixed it, and share tips on how you can avoid the same issue.
Meta’s 2025 updates will limit data sharing for healthcare advertisers and restrict optimization capabilities. To adapt, marketers must audit data sources, update custom events, and embrace privacy-first strategies. Here’s how to navigate the changes and future-proof your strategy.
For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Healthcare is now consumer-driven, and patients are empowered to take control of their journey. This is why healthcare providers need to understand, map, and manage the patient journey.
Social media has become an integral part of the patient journey, and Meta's importance only continues to rise. However recent changes from Meta have some marketers unsure of how best to approach it. Here are our top tips for how to succeed on Meta in 2025.
Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.
A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.
Orthopedic groups continue to face hurdles like staffing gaps and economic pressures, but there’s still plenty of growth to capture. With the orthopedic implants market on the rise, thoughtful marketing strategies can help practices connect with patients and stay competitive.
Pet care is booming, and competition is fierce. Pet parents are more discerning than ever, making it crucial for veterinary groups to rethink their marketing. In 2025, success means adopting smarter strategies that build trust and drive visits.
Physical therapy groups are entering 2025 with their share of challenges—tight budgets, staffing shortages, and increasingly cautious patients. But these hurdles come alongside opportunities for growth. From rethinking patient experiences to smarter use of data and AI, these trends point to a new way forward for PT marketing.
Ready to bridge the gap between goals and results? A robust digital marketing roadmap ensures your efforts stay focused, your team aligned, and your strategy on track. Discover how to prioritize what matters most and set yourself up for measurable success—plus, grab a free template to get started!
Dermatology marketing isn’t standing still—2025 calls for fresh ideas and a sharper focus on patient engagement. People want their skincare providers to offer more than just treatments; they’re looking for trust, transparency, and a seamless experience from start to finish. Let’s unpack the trends that will help dermatology practices stand out in 2025.
Behavioral health has become more challenging than ever before, with competitive markets and a difficult-to-attract customer base. Learn how to face those challenges in 2025 by building trust with consumers and updating your marketing strategies.
As the dental industry faces slower growth from acquisitions, DSOs are turning their focus on maximizing the efficiency and potential of existing locations. Success in 2025 will depend on DSOs’ ability to align marketing and operational strategies to meet patient needs, optimize capacity, and deliver measurable ROI.
Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.
With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.
Explore the key takeaways from Scaling Up 2024. Learn about the evolving role of the marketing leader, how to leverage your existing data for more effective marketing as well as internal alignment, and the importance of meeting patients where they are through frictionless digital contact.
Catch up on the key takeaways from the Mental Health Marketing Conference 2024! Learn how to craft effective messaging to reach patients, what trends you should definitely avoid, and how to leverage data as well as your clinical team's expertise to enhance the patient experience in a way that drives growth.
Take the guesswork out of marketing budget planning—discover how Media Mix Modeling can optimize every dollar spent.
Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.
When operating a dental support organization (DSO), it’s crucial to have a solid multi-brand strategy that works for you and all the dental groups you are acquiring. In this blog post, we discuss and compare the different brand structures to help you choose the best approach for your DSO.
Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.
From improving efficiency in content creation to enhancing user research and predictive analysis, AI is becoming an indispensable tool for healthcare marketers. Learn how to leverage AI effectively while navigating potential pitfalls, ensuring compliance, and maximizing efficiency. Dive in to uncover how AI can transform your healthcare marketing strategies and deliver superior results.
HMPS 2024 is right around the corner, and it's set to be a game-changer. Join us to uncover the event's unmatched value and see how Cardinal is all geared up to bring our specialized knowledge in HIPAA-compliant healthcare marketing to Las Vegas.
Discover healthcare investing insights from HPE Miami 2024 and hear how the experts address labor shortages, streamline integration, and maximize operational efficiencies through strategic hiring, mission alignment, and leveraging marketing technology.
Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.
Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions.
Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.
For a buy-and-build strategy to be effective and achieve maximum efficiencies, you need the right foundational infrastructure—and that includes your marketing strategy. Here’s our proven playbook for building a scalable digital marketing foundation for your new platform.
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
New patient acquisition is always a priority, but what about your existing patients? Reactivating patients is one of the most effective ways to drive new revenues at a practice.
Explore how our agency balances unique healthcare marketing strategies with shared insights, ensuring distinct solutions amidst competition.
AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.
Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.
Call tracking software helps you determine how callers found you, why they are calling, and how you can improve their experience. Now is the time to implement it.
Learn how structuring your Facebook ad campaigns around patient intent and awareness can dramatically decrease cost per acquisition.
You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.
Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.
Pressure is increasing in healthcare to understand marketing ROI and campaign performance in the face of ongoing economic uncertainty. While challenging to do, we’ve compiled a list of recommendations, preferred vendors, and tips to get you there.
Marketing matters, post-merger. Five marketing best practices PE firms should consider after M&A to ensure value creation doesn’t flounder.
Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.
SEO is an invaluable tool for healthcare providers that want to increase their patient pipeline and grow their practice. With the pivotal shift to consumerization and the ever-changing digital landscape, healthcare marketers must stay up-to-the-minute on the latest SEO trends and best practices to reinforce their organic search presence and attract new patients. Below are some steps to leverage SEO to grow your medical practice.
In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.
With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.
Having a strong keyword strategy for your behavioral health organization is more important than ever before. Since there is a lot of nuance and complexity to marketing mental and behavioral health groups, getting the most out of your SEO and PPC keyword strategies means having a deep understanding of several drivers.
In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.
People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.
With rapid technological advances and growing reliance on the internet, consumers are taking control of their healthcare journey. The one-size-fits-all and physician-voice-driven model has run its course and is undergoing a massive paradigm shift. With healthcare consumerism in full swing, healthcare marketers should prioritize website personalization based on patient-centered participation.
The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.
Integrating brands post-deal is complex but essential to success. A strong marketing integrator partner can serve as a mission-critical guide during M&A, helping to build a solid brand foundation.
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.
Healthcare groups are drowning in data and often miss opportunities to serve patients better, improve efficiency, and maximize their returns. Here’s a look at five strategies to help you leverage your data to fuel growth.
When people find your practice on Google, you want to make the best impression possible. Learn how to optimize your Google Business Profile listing.
Learn how five healthcare companies are generating leads with Google Ads and how you can use the same best practices to meet your growth goals.
Private equity firms in healthcare need marketing technologies that can help groups scale and improve operational efficiency. This article looks at the emerging tech that can do just that.
If you’re looking for a reason or some inspiration to finally launch your SEO strategy, look no further because we’ve got you covered right here
The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.
Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.
A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.
What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.
Healthcare organizations facing staffing shortages can leverage marketing technology to smooth out staff, patient, and workflow pain points to reduce employee burnout and improve retention.
We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.
AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?
With the announcement of the sunsetting of the Universal Analytics product in favor of Google Analytics 4, healthcare organizations are encouraged to migrate to the newer platform as soon as possible. In this article, we'll discuss the benefits of Google Analytics 4, the migration process, what the healthcare industry can expect from reporting after the migration, and how Cardinal can help provider groups efficiently navigate this transition.
What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.
How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.
Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.
When planning a sale or merger of a healthcare practice, optimizing its digital foundation is an essential part of preparing for the transaction.
Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing conversions.
As we go into 2023, providers should be aware of the top orthopedics marketing trends for 2023. Which digital marketing strategies will have the most impact on orthopedic practices? Which marketing trends will enable orthopedic groups to come out on top in 2023? Let’s dive right in.
What trends await dermatologists in 2023? Here’s a look at the top dermatology marketing trends that will help you better manage and market your dermatology group. What patient acquisition strategies are emerging in the dermatology space? More importantly, which dermatology marketing will help you stay competitive in 2023? Let’s take a look.
The new year is here. It’s time for healthcare organizations to hammer down their marketing strategies for 2023. This coming year, your shortcoming might cost you, so use this blog post as your roadmap for strengthening your digital marketing strategy.
Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.
Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.
Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.
As 2023 approaches, here’s a look at the behavioral & mental health marketing trends you should be aware of. What patient acquisition strategies are working right now? More importantly, how do you need to evolve your behavioral health marketing strategy to stay competitive in 2023? Let’s dive in.
While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.
If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.
Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.
The smart application of proven technology and automation solutions in the dental industry can help DSOs treat more patients, streamline their processes, and overcome operational issues that stem from labor shortages, employee turnover, and complex, time-consuming scheduling and information gathering. Here we talk about these solutions and how and where DSOs and marketers in the dental industry can apply them.
As 2023 approaches, here’s a look at the dental and DSO marketing to stay aware of. What patient acquisition strategies are working right now? Where are DSOs investing? More importantly, how do you need to evolve your DSO marketing strategy to stay competitive in 2023? Let’s dive in.
As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.
For all their popularity, content management systems like Wix, Squarespace, and WordPress have their differences. While each CMS has its merits, we talked to our SEO experts to figure out why most prefer WordPress, as well as the pros and cons of all three platforms.
Healthcare organizations must adjust quickly as Google continues to pursue user-centric content over articles written for the search engine’s algorithm. Here’s how you should tailor your content strategy to answer patient questions while continuing to implement SEO best practices.
The most successful healthcare practice groups will be selective in who they partner with. If your private equity firm wants to improve its deal acceptance rate, here are some key ways to develop a unique selling proposition (USP) that makes you more appealing to healthcare groups.
Maximize your PPC budget and improve campaign performance by tackling six low-hanging fruits that bring immediate results.
When you’re in an industry as sensitive as addiction treatment and rehab, presenting your business as a trustworthy and understanding source of knowledge and solutions is a must. In this post we will be discussing Legitscript and how getting certified by LegitScript will open doors for your business.
The key to running a successful dental support organization (DSO) is to build and maintain strong relationships with all the practices and doctors you acquire and manage. Learn more about how to make your affiliates feel valued and improve your overall business operations.
In the senior care industry, reputation is everything. Without a strong digital reputation, your other marketing campaigns will fail. Here are a few best practices to ensure your organization’s digital reputation stands out.
Private equity (PE) firms have a few options for structuring their portfolio companies when growing through a buy-and-build strategy. They can either centralize all acquired brands under one name, keep them as separate identities, or use a mix of both strategies. Here’s a look at the pros and cons of each and how that impacts the marketing strategy.
Adult children have become key decision-makers when it comes to choosing a senior care option and decisions regarding senior care do not happen overnight. In this blog, we discuss how to nurture the adult daughter throughout every step of the process by developing a full-funnel marketing strategy.
For senior care providers, getting leads is not the problem. It’s the quality of those leads that’s inflating cost per acquisition and giving everybody a headache. Here are our tips for getting quality senior care leads you can convert into residents.
In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.
Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.
The deal closed and new funding came through. Now, the pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth.
By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.
Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.
When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions.
In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently.
If it feels like your Google Ads performance is fully optimized, learn how performance branding can help you expand market share and increase patient volume.
With expansion and growth comes questions of scalability. Without the right multi-local SEO strategy, growth will stall. So, I asked my SEO team to weigh in.
For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.
Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.
The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we explore the different ways that dental practices can leverage digital investments to attract more patients.
In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.
As media algorithms evolve and become more sophisticated, so must your advertising strategies. Here are our top five best practices for building a paid search strategy that efficiently increases patient volume.
Learn more about the rapid consumerization of healthcare and how private equity groups can focus investments to adapt.
The senior care space is poised for a massive resurgence. See exactly how we helped three leading senior care groups build growth-oriented digital marketing strategies.
How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.
The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms should focus on to drive long-term value creation.
Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both in which dental practices they patronize and how they receive care.
It’s not uncommon for the interests of search engine optimization (SEO) and conversion rate optimization (CRO) professionals to clash. In this post, we explore some opportunities for better alignment, including input and examples from our very own team.
The senior care space is saturated, as is the market for senior care marketing agencies. To that end, we’ve prepared a brief guide for selecting the right agency for your senior care organization. Use these best practices to evaluate the agencies knocking on your door.
Straight from our work with de novo offices, here are five vital marketing strategies to make de novo offices profitable from day one.
It’s only natural to want fast results from your marketing spend. The reality is that it takes time to see consistent results from most digital marketing strategies. Here are a few excellent reasons why from the people who conduct performance reporting each and every day.
Each year, our team of marketing geeks puts their heads together to identify the top digital marketing trends for the coming year. The theme this year is data, machines, and the prevailing power of human ingenuity. As you plan for 2022, here’s what these trends might mean for you.
If you’re wondering why your DSO digital marketing strategy isn’t delivering results, you might be making some avoidable mistakes. Here are the three most common digital marketing mistakes we see DSOs make, sourced from our direct experience working with DSOs
In the private equity (PE) world especially, marketers are regularly asked to prove their worth. In this blog post, I explore some of the ways that CMOs, Marketing VPs, and other marketing professionals can improve how they report on marketing performance to their CEO or board of directors.
Whether your team already uses a digital marketing agency or you’re thinking about bringing one in to help shoulder the load, there are a few questions you need to ask to measure effectiveness and evaluate performance (ahem, ROI) objectively.
Each year, we take an in-depth look at the most important digital marketing trends for the senior care industry. How is senior care marketing changing? What digital marketing strategies are most effective at reaching the senior population and their families? To engage prospects and keep pace with your competitors, read this blog post.
There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons of each? More importantly, how do you prioritize resources to maximize marketing spend and value creation?
One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions for the following high-level categories (SEO, call tracking, etc.), healthcare private equity firms can better assess and create value.
There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to design your start-to-finish marketing funnel. Read on for marketing strategies that will help you manage both programs efficiently.
If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with the latest SEO best practices.
See how a 500+ location mental health provider is growing through innovative digital marketing strategies.
The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting a few basic reports won’t cut it. You need to go deeper, and we’ll show you how.
The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider this your roadmap for strengthening your digital marketing strategy by making the right investments, optimizations, and hard decisions.
Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s impact? Closed-loop reporting.
It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.
All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity creating this unlikely alliance. And I’ll show you some of the important ways that private equity and in-house marketing teams can work together to create value fast.
Your unique selling proposition (USP) is essential to successful marketing ops. That means a well-defined USP that’s been vetted by the stakeholders who know it best. In this blog post, I take a closer look at USPs, including what they are, how to refine them, and why they’re so important for dental support organizations (DSOs).
Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to maintain their competitive edge? Perhaps most importantly, how can organizations make sure their Facebook ad spend is worth it in the face of increasing data restrictions?
In this blog post, I explore the viability of pay-per-click (PPC) advertising for senior care providers, as well as some PPC best practices that can help providers connect with more people in need.
If you read that title and thought, wait a minute, cookies are going away? I didn’t really know what they did in the first place! Read on for a refresher on what cookies do, as well as how cookieless browsers will affect your data collection and ad targeting.
Let’s take an in-depth look at the search engine optimization (SEO) best practices essential for senior care organizations who want to increase their visibility online. I’ve sourced these tips from our agency’s work with leading multi-locations senior care groups.
Learn how a 250+ location ortho-focused dental support organization (OSO) is growing through innovative digital marketing strategies rooted in data.
For private-equity-backed businesses, fast and scalable growth is the name of the game. While digital marketing plays a crucial role in these growth-oriented environments, which model—in-house marketing vs. hiring an agency—gets private-equity-backed businesses to value most efficiently?
Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I give you my take on why you should consolidate campaigns and data (and how).
Your dentists have years of experience under their belt; let them strut their stuff. We’re not talking about showing off here; we’re talking about shining a light on your dentists' experience, reputation, and authority. Read on to learn how and why dental support organizations (DSOs) like yours should feature their dentist stories and patient experiences in your marketing.
To distinguish your private equity (PE) firm as a leader in value creation, you need to be consistent in three core areas: risk mitigation, revenue growth, and cost control. The question is, what can you do from a strategic marketing perspective to support these pillars of value creation? That’s the topic of our latest blog post.
If you find yourself asking what your healthcare marketing team should be measuring, start here. Our team has developed a knack for shaping data-driven strategies, including how to integrate various marketing technologies. Read on for our top recommendations for taking your marketing analytics to the next level.
Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to tackle some of the biggest challenges that DSOs will face in 2022, as well as invest in the right strategies and technologies.
Consumerism has taken healthcare by storm, forcing marketers to adapt their strategies. What follows is a look at what the consumerization of healthcare looks like, what it means for healthcare organizations, as well as some tactics you can adopt to acquire and keep patients.
When you build a data-driven marketing function in a portfolio company, you lay the foundation for better business efficiency, investments, and speed of growth. To help you create this kind of value, we’ve put together our best practices for high-growth data management strategies in private equity.
Surprise, surprise—the evolution of healthcare marketing presses on. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Read on if you’re wondering what other organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth.
Got patient acquisition on the mind? Us, too. If you’re looking for a solution to campaigns and website traffic that aren’t converting to actual appointments, you need to take a look at your digital experience. Any friction users find online, is cause for them to choose another dental provider.
If you use Facebook every day, you join more than a billion people who do the same. You’ve probably come across Facebook Ads, which many businesses deploy with great success. But should your healthcare organization consider Facebook Advertising? The answer might surprise you.
Do you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience and remove all barriers that might prevent patients from booking an appointment.
Today’s leading DSOs not only understand the power of data but wield it to inform all of their decisions. From getting alignment around group-level metrics to integrating various technologies, consider these best practices for building a more data-driven DSO.
Our digital marketing pricing guide will help you get an idea of how much you can expect to invest in your campaigns.
The world of dental marketing is as competitive as ever. Use these ten strategies to stay ahead and grow your patient pipeline.
One of the most overlooked parts of post-merger integration (PMI) is marketing. This article discusses why marketing centralization is so essential and five areas to focus on when centralizing marketing activities across very different organizations.
In a highly competitive digital marketplace, healthcare marketers need to develop messaging that will attract the right patients. They need to identify what keywords to focus on for SEO, PPC, and content. Yet, all aspects of digital marketing strategy become a lot clearer once you establish your unique selling proposition (USP). Here’s how.
There are many advantages to dental support organizations (DSOs). Yet, some suffer from a perception problem. Many patients view DSOs as large corporate brands, which can make it difficult to foster patient loyalty. How can DSOs get patients to see the people behind the brand?
Learn the essentials of a successful digital marketing strategy for DSOs and dental groups. We built this list specifically for multi-location dental support organizations (DSOs) looking to focus their marketing resources to achieve better ROI.
Most acquired dental practices have existing systems and marketing technology already in place. When does it make sense to centralize this marketing stack? And what to do with successful marketing programs at different practices? Here’s our guide to bringing disparate marketing programs together.
When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.
We’ve made a quick guide to walk you through the rates of Google Ads and how much companies typically spend to run a campaign.
At some point, private equity firms come to the realization that a business’s website is central to its growth and scalability. So, how can you tell if the website can handle growth? Will your website structure support the addition of new brands? What about multi-brand SEO strategy and technical best practices? To answer those questions and more, start here.
For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions.
What’s the future of search engine optimization (SEO)? How can healthcare companies adapt their SEO strategies to account for the arrival of semantic and conversational search? Here’s our look at the evolution of healthcare SEO.
Common wisdom tells us that people don’t like going to the dentist. Yet, dental health remains a necessity. So, what do patients really want from their dentists? And how can DSOs distinguish themselves by delivering superior patient experiences?
For private equity firms looking to scale multi-location healthcare groups, where to begin? What are the essential components of a modern digital marketing strategy? What matters most when speed and scalability are a necessity?
What’s the right mix of digital marketing technologies to help private-equity-backed businesses scale growth? Use our guide below to get the performance insights you need to make better decisions.
What digital marketing strategies should private equity firms use to grow their acquisitions? Which techniques lend well to growth and scalability? Let’s look at three real-world case studies.
We examine four case studies of previous digital marketing campaigns which delivered results. While marketing is not always an exact science, these examples prove that there are tried and tested methods of improving a brand's visibility online and translating that exposure to sales.
So much of patient loyalty comes down to communication. Wondering why patients aren’t coming back? Here are five actionable strategies that can help increase word-of-mouth recommendations while reducing patient churn.
In a digital space as crowded as plastic surgery, many practices turn to Facebook Ads to build brand awareness and generate leads. Here are six tips to help you get more return on your ad spend.
Seven strategies we use to help healthcare companies build their patient pipeline by making conversion rate optimization (CRO) a priority.
As the dental industry quickly rebounds and resurges in the post-COVID era, some DSOs are scrambling to scale their marketing programs. Here are five must-have technologies that can help.
A list of best practices and practical steps for setting up one of the most fundamental parts of your practice’s local SEO strategy.
Your business website needs all the “Google juice” it can get, and that’s why SEO experts all recommend guest posting to get backlinks. This is easier said than done, and nobody tells you how to actually go about it. We’re going to show you how to master this fine and delicate art.
What goes into a strong request for proposal (RFP), one that will help a healthcare organization find the very best marketing partner? What do you look for when sending the RFP to agencies and evaluating their proposals? Here’s our quick guide to marketing RFPs for healthcare.
A closer look at how Cardinal helped three leading DSOs take their PPC advertising strategies to the next level.
For dental practices looking to get more out of their Facebook Ads, here are seven tips for engaging, optimized, high-converting campaigns.
If you’re a rehab center looking to break into Facebook Ads or breathe life into existing campaigns, these 7 tips should help you reach more people and increase conversions.
Your online reviews can make or break your reputation and determine the fate of your business. Here, we explore quick, easy ways to build a positive digital reputation.
A four-step guide to help healthcare marketers ensure that the next agency they bring on has some serious staying power.
An overview of seven marketing technologies that can help healthcare organizations elevate patient experience and drive serious bottom-line results.
Start preparing for Google’s Core Web Vitals update, which will evaluate web page mobile experience and assign new ranking signals.
Modern search technology has evolved into a new paradigm, which focuses less on raw keyword percentages and more on context and intent. As Google gradually trains searchers to find "what they mean," your website SEO needs to adapt to more sophisticated methods of attracting search hits.
One of the fastest, most cost-efficient ways for dental practices to drive patient volume is PPC. These seven best practices make sure the calls and appointments start rolling in while maintaining an efficient cost per acquisition.
Healthcare organizations must not only prioritize digital but make the mobile experience a priority. This article examines channels along the patient journey and how you can optimize each one for better mobile experiences.
Use these simple website tips to squeeze as much performance as possible out of your website. Slow speeds chase away visitors and can cripple your search rankings.
The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Here's how 3 healthcare marketing experts are using digital to attract and engage patients.
Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.
Gain a better understanding of the current state of healthcare marketing in 2021 and what you need to do to grow your healthcare organization.
Dominate your local markets and rank higher in Google Search and Maps when you implement these local SEO best practices for your multi-location medical practice.
An introduction to SEO for addiction centers that shares six SEO best practices that will increase your visibility online and give people the information they're searching for.
Is pay-per-click (PPC) advertising viable for your treatment center? How can you connect with more people in need with your existing ad campaigns? Start here.
Why digital reviews are so important for rehab centers and practical steps you can take to building a spot-free reputation.
If you neglect your digital reputation, you’ll end up with more negative reviews than positive ones—and scare away potential customers. Here’s how you can build a review encouragement program that gets you authentic positive feedback that enhances your digital reputation.
Before choosing a dentist, consumers go online to read reviews. Learn how to build a strong digital reputation that helps you attract more patients and grow your dental practice.
With an estimated 2.45 million health-related searches per day, it’s safe to assume that one of the first actions people take when they’re considering plastic surgery is to go online. SEO can increase your visibility on search and help patients find your practice.
In the digital era, plastic surgeons can't neglect their digital reputations. Patients will choose a doctor based on the positive and negative reviews they find online.
Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded on website pages, blog posts, and social media. They’re the very fundamental “stuff” that search engines use to connect patients with what they need online.
Social media channels can bring thousands—even tens of thousands and millions—of eyes to important updates, educational content, and marketing campaigns. As such, social media can be a strong driver of patient acquisition, too—beyond simple brand awareness.
As Apple's iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Find out how this is going to play out after the dust settles, and the story behind the story.
Why digital reputation is so important to healthcare brands and how your marketing team can begin building a strong, lasting digital presence that drives patient acquisition.
Learn how to use local SEO to increase your dental practice's online visibility and dominate the first page of Google.
With 30 percent of people now scheduling healthcare appointments online, and 40 percent having switched providers just to get an appointment sooner, improving patient access is more important than ever.
Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Pay-per-click advertising gives you tremendous opportunity to tap into this search demand.
When it comes to local SEO for multi-location medical practices, here's what you need to do to boost your rankings for "near me" searches.
How do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement and conversions, determining marketing ROI can be difficult if you don’t have a plan.
Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider.
We set out to answer some of the most frequently asked questions about the relationship between SEO and PPC.
Increase your advertising ROI when you use these 5 Facebook advertising tips that boost engagement and increase conversion rates.
Discover how you can utilize UX writing to improve your SEO and rank higher on search engine result pages.
Take a look at how SEO and PPC work together, so you can get the most out of your digital marketing strategy.
Despite their recent hype, chatbots are not a new phenomenon. The technology has been around for many years. In fact, you’ve likely encountered chatbots in your myriad internet adventures. Today, they’re everywhere, poking and prodding you from the bottom-right corner of every website.
Marketing is critical to any business's success. If you are considering using a digital marketing agency, learn what to expect.
Local SEO has a huge impact in driving people to your business. Read the top 5 questions people ask when considering a local SEO strategy.
With COVID-19 hospitalizations climbing, surgeries are being postponed. Learn how to navigate a surgical backlog and protect brand reputation.
Take advantage of the perfect storytelling medium by creating engaging video marketing content.
A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.
Website structure is a vital aspect of SEO. Learn how to properly set up your website's structure, navigation, categories and more to achieve top rankings.
Personalization is all the rage. As more and more healthcare marketers look for viable ways to personalize patient experiences, we explore the pros and cons, as well as three tactics that personalize marketing content without compromising patient privacy.
Digital marketing revolves around data. Learn the best practices in handling user data and what digital marketing would look like without it.
Conducting a technical SEO audit is crucial for identifying errors that may be hurting your search rankings. Here's what to expect.
Discover the top 2021 programmatic advertising trends and how marketers can adapt to these new trends next year.
Learn how artificial intelligence works within the digital marketing realm and how it can be used to your advantage.
Conversion rate optimization (CRO) will be vitally important to digital marketers in 2021. Here are 5 CRO trends you can expect and how to prepare for them.
We're going to take some space to get a few things off our chest, speaking as a digital marketing agency. See it as a little tip sheet to get the best results when you hire us. At the same time, we'll also try to bust a few myths and educate people more about the core processes behind what we do.
As patients continue to look for answers and reassurance, healthcare providers have an opportunity to provide authoritative information—to build a reputation of reliability, trust, and expertise.
Learn how to maximize your healthcare PPC campaigns through geo-targeting, persuasive ad copy, extensions, mobile optimization, and more.
New hospital marketing trends are evolving in response to the global pandemic. Learn what this means for healthcare marketers in 2021.
As the pandemic continues, a people-first approach to marketing will help your organization rebound and grow stronger in 2021.
Using personalized, empathetic communication and educational content, your healthcare practice can connect with today's healthcare consumer.
Remote medicine is here to stay. Learn how to build a telehealth framework to meet current and future demand.
Understanding customer search intent is an essential element of successful SEO strategies. Learn how it helps you identify the best keywords.
Leverage your email list to create custom Facebook Ads audiences so you can precisely target those most likely to convert.
To ensure that your SEO strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time and effort, plus some expense, so we want to make sure our efforts aren't wasted.
Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.
By using marketing metrics, you can identify the marketing campaigns that are driving growth at your healthcare practice.
Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.
Featured Snippets are quite the wonder, but there are ways you can tailor your page to maximize efforts and become featured on Google.
Using SEO best practices is essential, but ensure your GMB listing is up to date, accurate, and complete in order to attract new patients.
Modern technology helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!
An in-depth guide for building your backlink portfolio that will help your healthcare practice's website rank higher on Google.
Here are a few tips and tricks you can use to help your company's social media engagement skyrocket and get more clients to your door.
Find out the best ways to utilize your Facebook and Google Ads budget to maximize your company's goal of saving money while gaining new clients.
Developing an SEO strategy, in the big picture, is just like developing any other marketing campaign. It takes thorough research, careful planning, and expert execution. Let’s dig into how you can get started with SEO.
The coronavirus brought panic to markets in early 2020. Now, as the economy picks up, new behavioral trends are shaping Facebook advertising strategies.
Looking to develop a digital marketing strategy? Our beginner's guide to digital marketing breaks down the essentials to help you get started.
Whether or not they’re spending money on their healthcare needs right now, consumers will still encounter your brand in their digital lives. This is an opportunity to remain at the forefront of their minds as an empathetic and helpful organization that they can trust.
From SEO to PPC to review generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-location healthcare group.
Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that rhymed!) without any fancy tools.
The COVID-19 pandemic has accelerated telemedicine’s adoption. Learn how to promote it effectively and make it a long-term solution for your business.
Not sure how to pivot your marketing strategy during the COVID-19 pandemic? Learn how to hone your SEO and paid media strategies to adapt to this uncertain time.
This comprehensive rundown on the price of SEO services should give you a pretty good idea on what to expect when working with an SEO agency.
Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!
The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.
Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.
Google ads or Yelp ads...which is the best choice for your business? Our experts break down the pros and cons of each to help you make the best decision.
You're ready to invest in PPC advertising, but should you use Bing Ads or Google Ads? Here, I take a look at both platforms and discuss their pros and cons.
Make sure you know all the facts before investing in Google Ads. This article explains how Google Ads work, their benefits, and why they’re worth it.
If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.
Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.
For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).
Ranking at the top of the SERP isn't good enough if no one clicks on your headlines. Learn how to write headlines that beg to be clicked.
Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.
If you’re trying to improve brand awareness within a specific audience, learn why influencer marketing is more effective than traditional advertising.
Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!
Before you throw money at a successful Google Ads campaign, make sure you're following these techniques so you maximize your ROI.
All in one guide to Programmatic Display Advertising. How to run campaign with Ad Exchange, increase CTR, Conversion Rate and Leads
The old saying goes, "you get what you pay for" is especially true for SEO companies. When selecting an SEO agency, you need to consider a few things.
Learn how to create a Facebook ad campaign that targets referral traffic and delivers customized ads that generate leads.
Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to use interesting, entertaining, and eye-catching visual elements in your web pages.
It can be time-consuming to execute a complex SEO strategy. Learn how SEO automation tools can help you save time while boosting your page rank.
Not sure if you should build an in-house marketing team or hire an agency? We share objective information, including all the pros and cons in this article.
When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?
If you’re struggling to generate leads through technical SEO or organic social media, consider these 5 creative lead generation strategies.
If you want to attract new patients to your medical practice, learn how content marketing, SEO and PPC work together to create a strong digital marketing strategy.
This step-by-step guide will show how your medical practice can generate leads through Google Ads.
Investing in pay-per-click ads offer a great way to get leads for your company, as long as your ads fit within a structure that is able to connect with your specific audience.
Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!
Looking to use Cardinal Digital Marketing's signature ranking investigation Python Script? You'll need to access these templates to setup Data Studio.
Learn how to communicate better in your content to attract the right patients to your business.
In this guide, we’ll share 5 steps on how to combine paid search and email marketing to increase your leads and sales.
Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master.
Not all content types are created equal. Some boost your search traffic and enhance your personal brand while others do not.
At the end of 2018, Facebook was home to 2.32 billion active monthly users ranging from students to companies to CEOs. If you're a marketer, knowing this grabs your attention.
As a medical practitioner, you want to help as many people as you can live healthy lives. But how can you reach more people if you’re attracting zero patients already? Our Healthcare Marketing Agency offers SEO solution or paid search service that can help you to generate high-quality leads/new patients to your medical practice.
The Services page is one of the most important pages on your website, therefore you want to drive as much traffic to it as possible to convert visitors to patients.
The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits of online marketing requires much more planning than you think.
When you continue to get more clicks and conversions through your ad, Google will recognize that and give you better ad positions at lower costs. So what are the steps you need to follow to maximize your ad spend?
Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns.
Did you know that Facebook advertising can help you to reach your offline audience better for conversions than what you can generate online?
The CRO process sets out to attract visitors to your site and works hand in hand with SEO to bring you positive results.
When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search strategy.
Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible.
Don’t just write blogs. Create content that builds a loyal audience of patients and grows your practice exponentially.
Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.
Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers.
Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.
Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or not. With these tools, you can make the right moves that will help get your website to the top of the ranks.
Posting duplicate content could cause a drop in organic traffic to your website. Here are 12 possible solutions to improve your website rankings.
What are some mistakes that have made some of your ads perform poorly by costing money with little return? In this post, we’ll share some of the mistakes that can waste your PPC funds and how to fix them so that your PPC efforts can actually start generating some money.
Implementing a local search optimization strategy will help you to drive high-quality visitors to your website and give you the leverage you need to showcase your products and services in front of your targeted audience.
Many people who love certain brands like them on Facebook, so if you have decided to advertise your business on the top social network, that’s a good move.
Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend.
Knowing how to create and implement high-converting Google AdWords to attract customers is very important to grow your business, otherwise how are people going to know that you exist?
Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI.
Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services.
A landing page is one of the most effective ways of gaining leads for your business in social media marketing campaigns. Learn how to build a landing page that convinces visitors from Facebook to submit their information to you.
The marketing landscape has dramatically evolved in recent times and Google AdWords is one of the numerous platforms pioneering this change.
Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.
What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.
Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.
On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.
Creating an optimized Facebook Ad is one of the easiest ways to spend your marketing budget wisely, lowering your CPA and leading to a positive return on investment.
Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions
Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.
Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.
There are countless factors that impact the success of your dental practice. Consumer rights, public policy, health trends. But one of the most influential components that dictates the fate of your practice is the demographics of your patients.
Most people know that poor oral hygiene can lead to gum disease, tooth decay and, of course, bad breath.
Not every parent knows how important dental care is to a child’s overall health. Marketing can change that.
Learn how to market your services to men in order to grow your dental practice and cater to a wider audience.
Learn how to use real-time messaging to establish meaningful conversations with your prospects.
Learn the 13 most useful techniques for creating viral content. Infographics, statistics, images, guides, checklists, listicles and more...
Facebook Custom Audience Targeting allows you to retarget your website visitors, blog readers, prospects... Reach them with your remarketing campaign.
Google AdWords has a lot of tools that you can use to improve your campaign and get awesome results. You need to take advantage of these tools, especially when bidding for keywords.
As an integral part of your advertising campaigns, any potential change to your landing pages should be taken seriously. Google’s release of fast-loading AMP landing pages is an exciting time for mobile advertisers. But it also complicates things (namely, learning how to get started with AMP).
PPC ads give your practice fast and impactful results – if you know how to structure your campaigns. Let’s get started.
You already know that content is a major part of a successful website. For your business to grow, it needs a constant flow of high-quality content, but how often do you measure the performance of your content to see what's working and what isn't?
Let’s break down featured snippets, and explain how we can get your practice the ultimate top spot on Google.
Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%.
When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.
No matter how far social media marketing has come in recent years, it’s still hard for the Facebooks and Twitters of the world to shake that reputation of being “just for kids.
Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.
Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.
At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.
There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.
There’s a lot of competition these days in the drug and alcohol rehabilitation space. How can you drive people who are in need of help to your center?
Search engines are often the first place people go to find help for their addiction. These SEO tips will help your rehab facility be found when they go searching.
Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.
Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.
One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.
When bidding on a keyword for your PPC campaigns, you have to choose your preferred keyword match type. This match type tells Google how you want it to match your ads to keyword searches.
If you aren’t using sitelink extensions with your Google ads, then your medical practice is missing out on attracting qualified prospects to your website.
Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.
Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.
From PPC ads to social network advertising, deciding which type of paid digital advertising to use for your next healthcare marketing campaign can be a challenge.
Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.
Regardless of whether you run an entire hospital, or specialize in a specific field (such as plastic surgery or orthopedics), marketing is an integral part of growing your practice.
Roughly half of all visitors to the online community RealSelf1 say that social media has influenced their decision to pursue or research a cosmetic procedure. In fact, nearly 34% of the 572 people surveyed says that they knew they wanted a change and that photos on social media made them more aware of their options.
In a recent study, Conductor determined that organic search is responsible for 64% of all web traffic. Compare that to the paltry 2% from social, 6% from paid search, 12% direct and 15% from other referral sources and you can see why SEO is still a VERY. BIG. DEAL.
With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.
Build a scalable digital marketing strategy for your orthopedic surgery practice. Learn to attract new patients and hit growth goals with this comprehensive guide.
Great tips on how Orthopedic surgeons can use social media to enhance their healthcare marketing, gain new patients, & become thought-leaders & influencers
Online anything that a potential customer wants to see about your brand is just a few clicks away. It takes vigilance to ensure that your reputation on the web is a good one. By putting the effort into these eight strategies, you can ensure that your brand is represented in a positive light.
Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!
Setting easily achievable, insignificant goals (five more Twitter followers! One new blog post every month!) won’t motivate your team to go above and beyond, and your practice will miss out on potential growth opportunities.
Jumpstart brand awareness through harnessing the power of social media with these simple but powerful tips.
If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.
Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.
Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever
Robots of search engines do not find your site randomly. They use robots.txt files. Are these files properly set up on your website?
Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.
Integrated marketing strategies have become a hot button topic for search marketers and brands alike in the past year because trying to keep up with penalty changes or repairing damage from penalties has, frankly, become exhausting.
While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research. In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.
A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.
Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.
The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.
A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]
There are plenty of ways to use parallax scrolling without harming your search engine standings. Here are a few ideas!
A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing.
Find out how to properly test your website to ensure an optimal experience for mobile and tablet users, including appearance, functionality and performance.
There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google began running banner ads for a select group of advertisers. These ads are currently only showing for fewer than 5% of all search queries, but […]
Discover some great marketing tips from Steve Jobs at Cardinal Digital Marketing, a team of data-driven marketers & creative strategists.
To be successful at SEO, it's important to understand the psychology of marketing and use it to your advantage in the layout of your website.
Learn about flat design vs skeuomorphism when it comes to websites, web & mobile apps and screens on electronic devices. Discover the pros and cons of each.
Learn about converged media, the combination of paid, earned and owned media, and how each one plays an important role in the success of your online business.
Interactive digital marketing and user experience design are increasingly important. Beyond just the visual appeal, you have to understand your customers through research.
Find out about Google+ Communities and how they can provide significant benefits for your business. Visit Cardinal Digital Marketing to learn more today!
Great partnerships start with great discoveries. We start with your business goals and budget, and then help you find the right digital marketing strategy to fuel growth.
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