IDEAS & INNOVATION

Sharing our expertise to help drive your results.

3 Ways to Ensure Your Website Supports Your SEO Strategy

We spend a lot of time talking about the "what" of SEO, as in what content to write about or keywords to use, but this time we're going to talk…

5 Web Design Best Practices for Universities

5 Web Design Best Practices for Universities

We hope this doesn't come as shocking news, but websites are kind of important for just about any kind of business. Higher education is no exception. In terms of digital…

Your Website Structure and SEO: A Primer

A funny thing has happened in the online business world in the past decade, something that we never expected to happen. People who do business on the web have lost…

The Ultimate User Experience: Part 2

Our previous UX blog expanded on the importance of navigation on your website for the ultimate user experience. Equally important is the readability of the information you choose to display. …

The Ultimate User Experience: Part 1

If you walk into a steakhouse, order steak and get served spaghetti, what would you think? Maybe you did not explain yourself correctly, so you order again and hope a…

8 Tips to Get the Most Out of Your Website Redesign

Most companies don’t have the luxury of redesigning their website every six months, so it’s best to be prepared to get the most out of your new design. These suggestions…

Responsive, Redesign, or Remain the Same?

It’s no longer news that mobile Internet use is on the rise. Users are viewing your website on their phones, and they are judging you based on what they see.…

Parallax Web Design and SEO: What you don’t know can hurt your rankings.

What is Parallax design? In short, parallax design refers primarily to something called “parallax scrolling,” in which the foreground scrolls at a different speed than the background. This mimics the…

Color for Web: Once Bitten, Color Shy? How to Use Cool Colors for Your Website

Over 92 percent of consumers rate appearance as the top factor in their purchasing decision. With such a huge emphasis on looks, the colors used on your website could be…

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