IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Should Your Healthcare Organization Invest in Facebook Ads?

For a social media platform with nearly two billion daily users, there’s sure to be a lot of hype. This is especially true for digital advertising. The thought of placing…

10 Inspiring Higher Ed Facebook Ad Campaigns

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…

7 Proven Tips to Improve Facebook Ads for Plastic Surgery

The decision to get plastic surgery usually takes some time. Prospective patients need to be nurtured—they need to see services, pricing, and reputation that align with the kind of results…

How to Engage Patients with a Full-Funnel Facebook Ads Strategy

What if we told you that the equivalent of 23 percent of the world’s total population was active on Facebook every day? It’s an over-the-top number, but it’s true: Facebook…

7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance

As competition in the dental industry has increased, more dentists and DSOs have realized that investing in digital marketing is no longer an option. If you want to reach healthcare…

How to Create Effective Facebook Ad Campaigns for Your Rehab Center

To help people in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more…

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5 Ways Colleges Can Improve Facebook Ad Performance

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…

How to Use Social Media to Attract More Patients

As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance,…

IOS 14 Update: What Facebook Advertisers Need to Know

When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in…

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