IDEAS & INNOVATION

Behold, the casual web surfer in their native habitat: following a Google web search to your website. A mere wisp of the Internet's pool of souls seeking enlightenment, they are…

Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That's because the Internet is the cheapest form of communication media the world has ever…

The chief defining characteristic of social media is that nobody quite appreciates what a phenomenon it is. The Internet (specifically, the World Wide Web as implemented by Sir Tim Berners-Lee…

Few can deny that the year 2020, and likely the next few years as well, are a changed landscape for global business. Already, the COVID-19 pandemic and subsequent economic fallout…

Facebook seems to stick to the front-page headlines in the news, and 2020 so far has been no exception. For the world's most dynamic media platform and the world's second-most…

Online advertising is vital for any business that wants to create awareness or sell its products online. The good news is that with the diversity of social media channels, it’s…

Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded…

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

Year after year, social media use has increased. Since 2018, worldwide users have increased by 9% and now total 3.5 billion. Social media platforms are constantly evolving as they grow…