Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to…
Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to…
Should Your Healthcare Organization Invest in Facebook Ads?
For a social media platform with nearly two billion daily users, there’s sure to be a lot of hype. This is especially true for digital advertising. The thought of placing…
Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…
7 Proven Tips to Improve Facebook Ads for Plastic Surgery
The decision to get plastic surgery usually takes some time. Prospective patients need to be nurtured—they need to see services, pricing, and reputation that align with the kind of results…
How to Engage Patients with a Full-Funnel Facebook Ads Strategy
What if we told you that the equivalent of 23 percent of the world’s total population was active on Facebook every day? It’s an over-the-top number, but it’s true: Facebook…
7 Ways DSOs and Dental Groups Can Improve Facebook Ad Performance
As competition in the dental industry has increased, more dentists and DSOs have realized that investing in digital marketing is no longer an option. If you want to reach healthcare…
5 Ways Colleges Can Improve Facebook Ad Performance
The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…