IDEAS & INNOVATION

Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to…

Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to…

For a social media platform with nearly two billion daily users, there’s sure to be a lot of hype. This is especially true for digital advertising. The thought of placing…

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…

The decision to get plastic surgery usually takes some time. Prospective patients need to be nurtured—they need to see services, pricing, and reputation that align with the kind of results…

What if we told you that the equivalent of 23 percent of the world’s total population was active on Facebook every day? It’s an over-the-top number, but it’s true: Facebook…

As competition in the dental industry has increased, more dentists and DSOs have realized that investing in digital marketing is no longer an option. If you want to reach healthcare…

To help people in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more…

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…