IDEAS & INNOVATION

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote…

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…

Last week Facebook released yet another new feature: Place Tips. This feature allows you to get some of the same information you currently get from Foursquare on Facebook. Most of…

Everyone in social media is looking for more or better “engagement”. But what does that really mean and how do you track it? The evolution of big data has made…

Social media has become as important to health care as good bedside manner. For your practice, social media can help you gain new patients, strengthen relationships with current patients and…

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

https://storify.com/Cardinal/the-best-engagement-stories-of-2014

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed…