IDEAS & INNOVATION

For a social media platform with nearly two billion daily users, there’s sure to be a lot of hype. This is especially true for digital advertising. The thought of placing…

Nobody has to tell you that the higher ed marketing scene is competitive right now. Enrollment numbers are down, and schools are vying for prospective student’s attention. It's most competitive…

The decision to get plastic surgery usually takes some time. Prospective patients need to be nurtured—they need to see services, pricing, and reputation that align with the kind of results…

What if we told you that the equivalent of 23 percent of the world’s total population was active on Facebook every day? It’s an over-the-top number, but it’s true: Facebook…

As competition in the dental industry has increased, more dentists and DSOs have realized that investing in digital marketing is no longer an option. If you want to reach healthcare…

To help people in the digital era, you need to be able to reach them online. One of the best ways to do so is through social media and, more…

The main thing to understand about Facebook marketing is that there is organic reach and then paid reach. "Organic" social media presence is the content you post to your page.…

As a patient and healthcare consumer, there’s something attractive about getting digital updates directly from local and national healthcare providers. It’s an authoritative, trusted voice to turn to for guidance,…

When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in…