IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing…

How to Align SEO and CRO for Healthcare Marketing

It’s not uncommon for the interests of search engine optimization (SEO) and conversion rate optimization (CRO) professionals to clash. In this post, we explore some opportunities for better alignment, including…

7 Essential Principles for Optimizing Your Website for Search

In 2021, a consistent trend we’ve seen is healthcare organizations investing in their digital presence. Not surprisingly, a new or updated website is usually a top priority. It’s your hub,…

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing…

Guide to SEO Best Practices for Senior Care

Let’s put things into context. The senior care vertical is poised to explode in the coming years. More than eight million seniors receive care from some kind of senior care…

How Long Does it Take To See SEO Results?

The web was a simpler business ten and twenty years ago. That's a refrain frequently heard in search engine optimization (SEO) circles. It was easier to get a website to…

How Consumer Behavior is Shaping SEO for Healthcare

Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have…

Google I/O Developer Conference 2021: The Future of Conversational Search

The big picture for Google search is that it wants to understand and respond adequately to natural, normal, everyday human conversation. Google doesn't want users to have to type in…

Everything You Need to Know About SEO for Home Services

The home services industry is in a unique position regarding search engine optimization (SEO). It is dependent on Google almost exclusively, as the vast majority of home services like plumbing,…

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