IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How Consumer Behavior is Shaping SEO for Healthcare

Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have…

Google I/O Developer Conference 2021: The Future of Conversational Search

The big picture for Google search is that it wants to understand and respond adequately to natural, normal, everyday human conversation. Google doesn't want users to have to type in…

Everything You Need to Know About SEO for Home Services

The home services industry is in a unique position regarding search engine optimization (SEO). It is dependent on Google almost exclusively, as the vast majority of home services like plumbing,…

How To Build Backlink SEO With Guest Posting

First of all, what is a backlink, and why do you want one? Google ranks sites in part by their popularity, indicated by the number of - and quality of…

How to Create Stellar Location Pages for Your Medical Organization

In healthcare, the name of the game is reaching patients. Consistently and with purpose. In an increasingly noisy digital marketplace, Google is still the best place to start. Of the…

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Ultimate SEO Guide for Colleges and Universities

Developing an SEO and content marketing strategy for a whole university is a considerable project. To make sure your effort isn't wasted, you need to formulate a plan that best…

google core web vitals update for mobile experience

Google Core Web Vitals: What to Know and How to Prepare

Since Google launched at the tail end of the 1990s, it has "grown up" side by side with the World Wide Web. Through the years, Google has adjusted its search…

Understanding the New World of Semantic Search

The concept of a search engine is now more than a couple of decades old, so it's easy to forget that it's still a pioneering field. Cutting-edge research is still…

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

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