IDEAS & INNOVATION

Sharing our expertise to help drive your results.

google core web vitals update for mobile experience

Google Core Web Vitals: What to Know and How to Prepare

Since Google launched at the tail end of the 1990s, it has "grown up" side by side with the World Wide Web. Through the years, Google has adjusted its search…

Understanding the New World of Semantic Search

The concept of a search engine is now more than a couple of decades old, so it's easy to forget that it's still a pioneering field. Cutting-edge research is still…

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

5 Tips to Increase Page Speed and Get More Traffic

It fits that we get off to a speedy start in an article about your website's speed. We all know that a responsive website is better to use than one…

addiction treatment SEO

How to Develop an Effective SEO Strategy for Your Addiction Treatment Center

At first glance, marketing and addiction treatment centers might seem like strange bedfellows. A closer look at how people struggling with addiction seek help, however, reveals that marketing—and search engine…

5 Ways to Increase Search Visibility

"What is the best way to appear at the top of Google search results?" That's the question on every business' mind, and the answer is not as simple as it…

How to Use SEO to Grow Your Plastic Surgery Practice

The beginning of the patient journey boils down to: a “prospect” picks up their smartphone and searches Google. What exactly do they search for? Maybe it’s a specific type of…

3 Ways to Ensure Your Website Supports Your SEO Strategy

We spend a lot of time talking about the "what" of SEO, as in what content to write about or keywords to use, but this time we're going to talk…

4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded…

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