IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Boost Local Rankings for Multi-location Medical Practices

Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has…

Local SEO Ranking Factors for 2021

Local SEO Ranking Factors for 2021

A local SEO strategy is pretty much a given for any business with a physical location. Do you rely on foot traffic, street traffic, walk-ins, or phone-in/website appointment? Then you…

How Medical Practices Can Drive Growth with PPC and SEO

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking…

SEO vs PPC: How They Work Together to Drive Growth

Here we are talking about digital marketing, and it seems a lot of businesses out there view this dichotomy between search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of…

Top 5 Questions People Ask About Local SEO

Once upon a time, the concept of search engine optimization (SEO) didn't have a local component. You were on the World Wide Web and just as well off reading a…

Why Did My Website Traffic Decrease?

Search engine optimization (SEO) and content marketing is a thrilling game of ups and downs. If you conquer the keyword category for a niche and come up #1 in featured…

Your Website Structure and SEO: A Primer

A funny thing has happened in the online business world in the past decade, something that we never expected to happen. People who do business on the web have lost…

What to Expect from a Technical SEO Audit

Any complex enough machinery needs an occasional inspection and possibly some maintenance. Everybody understands this, whether we're rolling the car into the shop for a tune-up or having the HVAC…

Google Core Web Vitals: What to Know and How to Prepare

Since Google launched at the tail end of the 1990s, it has "grown up" side by side with the World Wide Web. Through the years, Google has adjusted its search…

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