IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Top SEO Trends Every Marketer Needs to Know in 2021

Top SEO Trends Every Marketer Needs to Know in 2021

The opportunity to peek into a new decade is exciting. And daunting. Especially for a marketing discipline that seems to change as swiftly—and have its changes as strongly debated—as SEO.…

How to Use Search Intent for Keyword Research

It's time to talk about one of the hottest new concepts in search engine optimization (SEO). "Search intent" is a hot concept because it goes to the root of what…

10 Important SEO Metrics You Need to Monitor

To ensure that your strategy is working as planned and that you’re not missing opportunities, you need to monitor and analyze that incoming traffic. SEO and content marketing take time…

Easy Link Building Strategies to Grow Your Business’ Authority and Increase Rankings

In the early days of the web, link building was ever so much easier! Even before there was Google (it only launched in 1998, you know), there were web portals…

How to Rank for Featured Snippets

Who wants a Featured Snippet? All the hands go up: "I want one!" "Me too!" "Over here!" Well, too bad. Google tells you right here, you can't mark your content…

How to Use Local SEO to Attract More Legal Clients

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to…

How to Get More Patients with Local SEO

When Cardinal Digital Marketing first started, we were strictly an SEO agency. Although we’ve diversified with time, we remain heavily invested in this aspect of digital marketing for our clients.…

Easy Link Building Strategies for Healthcare Marketers

The job of a healthcare marketer involves a lot of moving parts, from how you first engage a total stranger coming across your brand for the first time, to how…

how to develop your first SEO strategy

How to Develop Your First SEO Strategy

Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more.…

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