IDEAS & INNOVATION

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre…

The sales cycle for healthcare tends to be longer than most other B2C verticals. As such, it is important to take a multi-faceted approach with a range of touch points…

A lot has changed since online display advertising first started in 1996. Back then, much like print before it, companies purchased ad placements on online news sites such as the…

Congrats. You’ve built a great website with quality content to drive conversions. However, did you know that 96% of customers leave a website without converting? What about the fact that…

Know the Price We have discussed what to look for in a paid search team and what services the team should offer. Now it’s time for the million dollar question.…

Services Like everything in life, when investing in a paid search team, you want to know exactly what your money is getting you. From Part 1: How to Hire a…

When it comes to paid search companies — there is no ‘one size fits all’ approach. Different businesses and clients have different needs. If you are serious about hiring a…

Have you ever wondered, “How can I effectively optimize my paid search accounts if the only data I have is conversions from contact us form leads?” Well, there are several…

I’ve spent quite some time auditing PPC accounts during my time in search engine marketing and have seen a recurring pattern across multiple incoming accounts. Here’s a list of the…