3 Digital Marketing Risks Private Equity Groups Should Watch
Failing to conduct digital due diligence can lead to improper valuations and hurt future returns. Here are the top three digital marketing risks to watch when evaluating an investment.
Two Marketing Strategies that Set the Stage for Long-Term Value Creation
The debate around so-called short-termism rages on. In this blog post, we explore some pros and cons of short-term value-creation, while exploring two key marketing tactics that private equity terms…
Lift Portfolio Value with the Right Digital Marketing Structure & Team
There’s much to consider when building an effective marketing function for your portfolio companies. Do you build the in-house team or engage an agency? What are the pros and cons…
Top Data Decisioning Tools for Healthcare Private Equity
One of the most effective ways to create value in portfolio companies is to put in place the right tools and technologies. By finding and syncing the right data solutions…
The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting…
How PE Advisory Boards and In-House Marketing Teams Can Work Together to Create Value
All of a sudden, private equity advisory boards and in-house marketing teams find themselves needing to work together. In this blog post, I explore the trends in healthcare private equity…