IDEAS & INNOVATION

Sharing our expertise to help drive your results.

3 Ways to Boost Patient Volume in 2022

What will be the most effective ways to attract new patients this year? What follows is a closer look at three essential components to incorporate in your patient acquisition strategy.

Dentist Marketing Trends and Tips

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework…

Top Google Ads & PPC Trends for 2022

How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye…

Healthcare Annual Planning

Healthcare Annual Planning: Time for a Digital Makeover?

The new year is nearly here. It’s time for healthcare organizations to hammer down their marketing strategies for 2022. This coming year, your shortcoming might cost you, so use this…

DSO Marketing Strategies for Patients & Affiliates

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to…

digital due diligence

Is Your Digital Due Diligence Deep Enough?

The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting…

dso yearly planning

DSO Annual Planning: Is it Time for a Digital Makeover?

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider…

Top SEO Trends to Watch in 2022

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing…

How to Differentiate Your DSO with the Right USP

A very wise person once said it’s not what you know, but what you can prove. A similar reality faces brands competing for patients in the DSO vertical. Except here,…

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