IDEAS & INNOVATION

What will be the most effective ways to attract new patients this year? What follows is a closer look at three essential components to incorporate in your patient acquisition strategy.

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework…

How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye…

The new year is nearly here. It’s time for healthcare organizations to hammer down their marketing strategies for 2022. This coming year, your shortcoming might cost you, so use this…

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to…

The way a private equity firm goes about digital due diligence can make or break an investment. These days, cutting corners or “automating” digital due diligence or, worse, just exporting…

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider…

It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing…

A very wise person once said it’s not what you know, but what you can prove. A similar reality faces brands competing for patients in the DSO vertical. Except here,…