IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Don’t be a Victim to FOMO (Fear of Missing Out)

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How Negative Online Reviews Are Driving Away Your Referrals.

Despite my decade of experience helping market physicians and healthcare practices, I recently put myself in a novel position — that of the patient trying to choose a provider. With…

Marketing to Teens on Social Media: Methods that Work

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

Word From the Bird: February 2015

    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a…

3 Simple Ways to Use Paid Search in Healthcare Marketing

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre…

Social Media’s Growing Role in Healthcare Marketing

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

Top 8 Things Brands Should Have Learned in 2014

In the past year there were plenty of marketers and brands alike that felt personally victimized by Google at one point or another. The strategic shift back to user experience…

How can Social Advertising Help Grow Your Business?

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed…

Digital Marketing Trends for 2015

Building a digital marketing strategy in 2015 is imperative. It is estimated that 75 percent of marketers are increasing or keeping their Digital Marketing budgets due to the substantial and consistent ROI.…

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