IDEAS & INNOVATION

[View the story “Don’t be a Victim to FOMO (Fear of Missing Out) ” on Storify]

Despite my decade of experience helping market physicians and healthcare practices, I recently put myself in a novel position — that of the patient trying to choose a provider. With…

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a…

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre…

While we have all heard “an apple a day keeps the doctor away,” the real fruit of the healthcare industry today is social media. Social media is a bridge connecting…

In the past year there were plenty of marketers and brands alike that felt personally victimized by Google at one point or another. The strategic shift back to user experience…

Of course you’ve heard about how businesses can benefit from being on social media, but have you ever considered what it takes to successfully implement a campaign? Previously, we discussed…

Building a digital marketing strategy in 2015 is imperative. It is estimated that 75 percent of marketers are increasing or keeping their Digital Marketing budgets due to the substantial and consistent ROI.…