IDEAS & INNOVATION

[View the story “Engagement vs. Involvement in Digital Marketing” on Storify]

[View the story “Don’t be a Victim to FOMO (Fear of Missing Out) ” on Storify]

Despite my decade of experience helping market physicians and healthcare practices, I recently put myself in a novel position — that of the patient trying to choose a provider. With…

[View the story “Marketing to Teens on Social Media: Methods that Work” on Storify]

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach…

    Blogs   Social Media’s Growing Role in Healthcare Marketing- Jenny Grifenhagen Turn Your Shopping Campaign into a Lean Mean ROI Machine – Jared Ronis How to be a…

Anyone who’s ever taken a shot at running PPC campaigns is at least somewhat familiar with the things that you should be doing if you want to turn a mediocre…

Are you using video content to promote your brand? If not, you should be. Major channels like YouTube and Vine are being used by businesses big and small to promote…

When you’re looking for a doctor, you aren’t going to just go with the first one you find, right? So, where do you turn? You could ask friends, coworkers and…