IDEAS & INNOVATION

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases,…

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine…

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to…

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount…

Depending on the current marketing strategies for your law firm, you might have folks who converted into leads after seeing a billboard, hearing a radio ad, listening to a friend,…

There are dozens of components that make up a solid SEO strategy for a law firm, but perhaps one of the easiest – yet most important – steps you can…

Seattle-based Avvo was launched by lawyer Mark Britton as a way to help folks easily and quickly find a lawyer. Users hop onto Avvo and, voila, they gain instant access…

In fact, statistics from BrightLocal show that: 80% of consumers trust online reviews as much as personal recommendations 60% of consumers need to read four or more reviews to perform…

Making sure your law firm is easily found online should be one of your biggest areas of focus for your marketing efforts. But that’s certainly easier said than done. While…