IDEAS & INNOVATION

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traditional and digital law firm advertising strategies

Legal Advertising: Traditional versus Digital Strategies

Hang onto your hat, because we're going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that…

How to Define Your Law Firm’s Brand

How to Define Your Law Firm’s Brand

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites,…

covid-19 legal marketing playbook

Post-COVID-19 Legal Marketing Playbook

This is a time in history where the old saying is especially true: “tough times don’t last, but tough people do.” We can make the same observation that “tough businesses”…

5 Examples of Effective Legal Blogs

5 Examples of Effective Legal Blogs

It’s surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally. Now, if you tell your…

Top Questions Clients Ask When Searching for a Law Firm

The American Bar Association’s Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants,…

Conquer Local SEO for Your Law Firm with These 5 Free Tools

Keeping up with the latest and greatest SEO trends is an impossibility unless SEO is your job. But it’s not. You run a law firm. You’re busy with clients, cases,…

group of lawyers

Make Ads that Positively Build Your Law Firm’s Branding

It’s no secret that advertisements aren’t wholly trusted by the folks who view them. To make matters worse, many people don’t initially trust lawyers or law firms. When you combine…

legal image with lady justice

Law Firm Blunders – How to Avoid a Disaster with Your Marketing Efforts

Somewhere along the line you’ve likely heard that content is king. If you want to rank high on Google, if you want to build your reputation, if you want to…

Use Lead Magnet Offers to Grow Your Law Firm’s List of Prospects

There are a variety of ways in which a website visitor can become your client. But one thing to be clear is even if your website enjoys a fair amount…

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