IDEAS & INNOVATION

Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don't even know it. Legal firm marketing faces several challenges in the 21st century.…

Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need for quality legal services is as diverse as ever. It’s…

There is more to digital marketing for a law firm than just having a website. Your website is still a central function of your online marketing efforts. When you first…

The one thing you'll need to help snag some of these anticipated clients is some proactive digital marketing. That's where we're coming in. Perhaps you've already dipped a toe into…

Today we'd like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a…

We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7…

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to…

Hang onto your hat, because we're going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that…

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites,…