IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Become a Legal Thought Leader

Professionals in the legal industry are sitting on the marketing golden ticket, and most of them don't even know it. Legal firm marketing faces several challenges in the 21st century.…

Top Legal Marketing Trends to Watch in 2021

Deep breath, everyone. Despite the COVID-19 outbreak and the widespread economic downturn, the legal industry is not collapsing. The need for quality legal services is as diverse as ever. It’s…

Building a Digital Marketing Strategy Beyond Your Law Firm’s Website

Building a Digital Marketing Strategy Beyond Your Law Firm’s Website

There is more to digital marketing for a law firm than just having a website. Your website is still a central function of your online marketing efforts. When you first…

7 Proven PPC Best Practices for Winning More Legal Clients

The one thing you'll need to help snag some of these anticipated clients is some proactive digital marketing. That's where we're coming in. Perhaps you've already dipped a toe into…

Easy Link Building Strategies for Law Firms

Today we'd like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a…

How Podcasts Can Benefit Your Law Firm

We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7…

How to Use Local SEO to Attract More Legal Clients

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to…

traditional and digital law firm advertising strategies

Legal Advertising: Traditional versus Digital Strategies

Hang onto your hat, because we're going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that…

How to Define Your Law Firm’s Brand

How to Define Your Law Firm’s Brand

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites,…

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