IDEAS & INNOVATION

Sharing our expertise to help drive your results.

7 Proven PPC Best Practices for Winning More Legal Clients

The one thing you'll need to help snag some of these anticipated clients is some proactive digital marketing. That's where we're coming in. Perhaps you've already dipped a toe into…

Easy Link Building Strategies for Law Firms

Today we'd like to talk to you legal eagles about backlinks. A backlink is simply a link back to your website—the digital front door of your business. Backlinks are a…

How Podcasts Can Benefit Your Law Firm

We have to say it again: we miss Marshall McLuhan. His insights into how media, culture, and society all shape each other were intrinsic for navigating the dawn of 24/7…

How to Use Local SEO to Attract More Legal Clients

Up until just recently, the place you would look to find a local business is the phone book. Phone companies fought hard at the beginning of the 21st century to…

traditional and digital law firm advertising strategies

Legal Advertising: Traditional versus Digital Strategies

Hang onto your hat, because we're going to explore the wild and wacky world of personal injury lawyer advertising. First, we’ll explore some of the traditional legal advertising methods that…

How to Define Your Law Firm’s Brand

How to Define Your Law Firm’s Brand

In our legal marketing section, we’ve talked a great deal about the mechanics and logistics of marketing for legal firms. We’ve gone over technology, talked about how Google indexes websites,…

covid-19 legal marketing playbook

Post-COVID-19 Legal Marketing Playbook

This is a time in history where the old saying is especially true: “tough times don’t last, but tough people do.” We can make the same observation that “tough businesses”…

5 Examples of Effective Legal Blogs

5 Examples of Effective Legal Blogs

It’s surprising how many good legal blogs there are out there. Lawyers are one of the few professions where good writing seems to occur naturally. Now, if you tell your…

Top Questions Clients Ask When Searching for a Law Firm

The American Bar Association’s Legal Technology Resource Center argues a strong case for the importance of digital marketing in its Legal Technology Survey Report. In a survey of 2,000 participants,…

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