IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Build Data-Driven Marketing that Creates Portfolio Value

Nobody is particularly interested in portfolio companies with data problems. However, without reliable operational and financial data, it can be quite challenging to manage the performance of portfolio companies, make…

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn't just the aftermath of marketing, it's a step in…

8 Metrics Every Healthcare Marketer Should Track

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective…

what to look for when selecting a call tracking vendor

Why You Need Call Tracking at Your Healthcare Organization

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

How CMOs and CIOs Can Work Together to Improve the Patient Experience

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

how healthcare companies can manage data and drive growth

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet…

Internet Privacy – Is it Achievable Today?

[View the story “Internet Privacy – Is it Achievable Today?” on Storify]

Turn Your Shopping Campaign Into A Lean Mean ROI Machine

Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate.…

Secure Search and Its Effects on SEO Reporting

Everyone knows that Google is constantly changing its algorithm. First there was Panda, then Penguin, followed by Hummingbird. With all the updates, it’s important to know the impact it will…

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