IDEAS & INNOVATION

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Healthcare Marketing Stages

How to Make Closed-Loop Reporting Work in Healthcare Marketing

Before you launch a new ad campaign or cut your email newsletter, you need to understand which marketing activities are actually generating leads and revenue. The secret to understanding marketing’s…

Healthcare Marketing in the Era of Cookieless Browsing

It’s okay; I do it too. Anytime I talk about cookies in the context of marketing, I picture a big delicious chocolate chip cookie. It’s only natural. Of course, cookies,…

DSO Marketing: Reporting Results Across Multiple Brands & Locations

Dental support organizations (DSOs) face some unique challenges to efficient reporting. In this blog post, I provide practicable ideas for reporting campaign results across multiple brands and locations. Plus, I…

Marketing Measurement: How to Use Analytics to Improve Results

How to Measure Healthcare Marketing Performance

Aside from the whole ten years in medical school thing, healthcare marketers and physicians aren’t entirely different. In medicine, practitioners use certain indicators to measure the success of a given…

How to Build Data-Driven Marketing that Creates Portfolio Value

Nobody is particularly interested in portfolio companies with data problems. However, without reliable operational and financial data, it can be quite challenging to manage the performance of portfolio companies, make…

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn't just the aftermath of marketing, it's a step in…

8 Metrics Every Healthcare Marketer Should Track

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective…

what to look for when selecting a call tracking vendor

Why You Need Call Tracking at Your Healthcare Organization

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

How CMOs and CIOs Can Work Together to Improve the Patient Experience

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

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