IDEAS & INNOVATION

How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn't just the aftermath of marketing, it's a step in…

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective…

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet…

[View the story “Internet Privacy – Is it Achievable Today?” on Storify]

Over the last 20 years the internet has changed the way we communicate, consume information, collaborate and purchase goods. The rate of disruption continues to grow at an exponential rate.…

Everyone knows that Google is constantly changing its algorithm. First there was Panda, then Penguin, followed by Hummingbird. With all the updates, it’s important to know the impact it will…

SEO = Witchcraft? I’m convinced that people believe this statement. I’m not going to lie, we definitely perform magic here at Cardinal, but all of that digital magic is backed…