IDEAS & INNOVATION

According to Google, 1 in 20 searches are for health-related information. That seemed high to me at first but then I thought about the last time my son thought he…

Lets face it, sales is getting harder. Consumers now go through about 57 percent of the purchasing process before ever talking to a sales person. The question that most sales…

It seems the minute you’ve gained enough knowledge to work the system, Google decides to throw you for another loop. July 24th marked a big day for SEO companies and…

Are you advertising on Google AdWords? If so, do you understand the difference in how conversions are reported? For anyone unfamiliar with Google’s online search engine advertising platform Google AdWords,…

It seems that Google is always looking to pull another digital rabbit out of its bottomless hat. They seem to always be creating new and inventive ways to keep us…

There’s been big talk surrounding access to big data lately. If you’re unfamiliar with Google Trends, it is a great big data resource for keeping up with current search trends…

Recent reports suggest rumors that Yahoo is taking measures to get themselves back in the search game. Marissa Mayer, Yahoo CEO, has taken lead on two projects with the aim…

Remember Y2K? Perhaps you had a neighbor who hoarded non-perishable food and water in anticipation of a civilization abandoned by functional computer networks and plunged into chaos. Perhaps you were…

Last month, Google announced its newest ad unit, still in early beta, to enter the display network. The big reveal: +Post Ads. But what are they exactly? Well, let’s go…