IDEAS & INNOVATION

Sharing our expertise to help drive your results.

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Data: The Foundation of Your Medical Practice’s Marketing Strategy

The medical industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey. And it’s paying off. A 2015 Aberdeen study shows…

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Tips to Grow Website Conversions for Your Medical Practice

But those actions, alone, aren’t enough to boost your website conversions. While changing your call-to-action button color to red, green, or polka dots might help, if you really want to…

Medical Related Voice Search is on the Rise – Here’s How to Adapt

A recent report publicized by Search Engine Land suggests that more than 60% of searches are now performed on a mobile device. With more mobile devices in use, your potential…

Call Tracking – The Perfect RX for Your Medical Marketing Strategy

How can you tell which of your marketing strategies are working effectively? That’s where we recommend call tracking to most of your medical professional clients. Call tracking analyzes individual phone…

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Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down…

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Medical Marketing: Make Long-Form Content Work for Both Google and Your Web Visitors

There was a period of time when digital marketers and SEOs swore by the shorter-is-sweeter approach to content. Articles and blogs that hovered between 300-600 words seemed to be long…

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Social Media Marketing Tips for Rehab and Addiction Centers

Of course, nothing could be further from the truth. And even if that were true, these “kids” are among the people in the country who are in need of the…

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How to Write Killer PPC Text Ads to Boost Your Medical Practice

Still, an ad’s headline remains its most important feature. Within your text ad, your description line, display URL, and ad extensions only exist to complement the headlines. Where are your…

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Tips to Help Medical Professionals Convert Their Organic Website Visitors

Organic website traffic is pure gold if you know how to use it to your advantage. The important thing to remember is that unlike paid or direct traffic, organic visitors…

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