There’s a simple reason that personalization is such a huge trend in healthcare marketing: it’s a win-win. On the one hand, consumers in the healthcare space and beyond want personalized…
One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…
As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement…
Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy,…
Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have…
Most people avoid the dentist if they can, a stigma made worse by the emergence of COVID-19. It’s no slight to dentists, of course. In the end, who really wants…
Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your…
Getting dental practices to collaborate and work together can be challenging. Many DSOs have shared with us their frustrations around uncooperative or unresponsive doctors. “Why won’t they implement our recommendations…
To improve campaign performance, Google’s algorithmic strategist developed Smart Bidding. It uses machine learning to analyze millions of signals to predict which auction will lead to better conversion rates. With…
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