IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How to Use Marketing Personalization While Protecting Patient Privacy

There’s a simple reason that personalization is such a huge trend in healthcare marketing: it’s a win-win. On the one hand, consumers in the healthcare space and beyond want personalized…

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…

Ignite digital marketing healthcare podcast

Podcast Ep. 21 – Build a Foundation for Better Marketing Measurement

As a healthcare marketer, how do you measure the effectiveness of a marketing campaign? In website traffic, clicks, or direct sales? While digital platforms make it easier to track engagement…

Ignite digital marketing healthcare podcast

Podcast Ep. 20 – How Link Building Can Help You Claim Page One Ranking

Why does link building matter for your healthcare organization? You don’t just need patients to find you; you need Google to find you and source you as a credible, trustworthy,…

How Consumer Behavior is Shaping SEO for Healthcare

Both the Google algorithm and how people search are evolving, sometimes in lockstep. In the past, Google trained us to search using specific formulas, especially in healthcare. You might have…

How DSOs Can Build Demand Through Better Patient Experiences

Most people avoid the dentist if they can, a stigma made worse by the emergence of COVID-19. It’s no slight to dentists, of course. In the end, who really wants…

Ignite digital marketing healthcare podcast

Podcast Ep. 19 – Why Being The Best Isn’t Enough: Finding Your USP

Defining your unique selling proposition (USP) is the first step in determining what makes you different and why patients should choose to visit your practice. If you can't identify your…

How DSOs Can Build Stronger Relationships with Members

Getting dental practices to collaborate and work together can be challenging. Many DSOs have shared with us their frustrations around uncooperative or unresponsive doctors. “Why won’t they implement our recommendations…

Ignite digital marketing healthcare podcast

Podcast Ep. 18 – AI and The Future of Digital Advertising

To improve campaign performance, Google’s algorithmic strategist developed Smart Bidding. It uses machine learning to analyze millions of signals to predict which auction will lead to better conversion rates. With…

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