IDEAS & INNOVATION

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marketing strategies to reach today's new healthcare consumer

Six Ways to Reach Today’s Healthcare Consumers

For better or worse, a complete return to normalcy seems unlikely, especially in the world of healthcare. Now that we’ve had a chance to settle into the whole quarantine, wear-a-mask,…

2021 Healthcare Marketing Trends to Watch

2021 Healthcare Marketing Trends to Watch

There’s no other way to put it: healthcare marketers have their work cut out for them in 2021. Even though agility and adaptability are nothing new to the work of…

Webinars

How Healthcare Organizations Can Thrive in the Age of COVID-19

Why Telehealth Has a Future After COVID-19

In facing a global pandemic, patients and providers everywhere are being forced to re-evaluate access to healthcare. For patients, the days of personal house calls made by the family pediatrician…

How to Strengthen Your Healthcare Brand Reputation in the Post-COVID World

The patient experience has drastically changed in the wake of the COVID-19 outbreak. Out of an abundance of caution, patients now have to jump through new hoops to seek medical…

Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network

8 Metrics Every Healthcare Marketer Should Track

The primary goal of a healthcare marketer is to attract and retain patients. Behind every hospital or urgent care facility serving a particular community, every “body contouring” brand providing elective…

National Vision Eyecare

How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations

How to Get More Patients with Local SEO

When Cardinal Digital Marketing first started, we were strictly an SEO agency. Although we’ve diversified with time, we remain heavily invested in this aspect of digital marketing for our clients.…

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