IDEAS & INNOVATION

Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more.…

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

But there are an incredible number of benefits to doctors and practitioners as well. Unnecessary visits can be reduced, or altogether eliminated. Doctors can get more involved with their patients.…

For healthcare consumers, your website serves many important purposes. First and foremost, your site is a place for consumers to find your physical location, book appointments, and explore detailed information…

COVID-19 and stay-at-home orders have changed the way marketers do business, forcing us to be innovative in the ways that we serve consumers. Together, we’ve shown how nimble the healthcare…

To be the best in any business, you have to learn, take risks, and iterate your strategies. Those that fine-tune their marketing strategies are better able to meet evolving consumer…

Telemedicine, often called “telehealth,” brings healthcare to the patient when they can’t get to their provider through real-time audio-visual visits between a provider and patient. Right now, telehealth is playing…