IDEAS & INNOVATION

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Patient Retention

3 Strategies to Improve Patient Retention

You’ve invested more dollars into your marketing strategy. Your digital marketing channels are bringing patients through the door at a steady clip. And yet patient retention remains a struggle. You’re…

Healthcare Marketing in the Age of Consumerism

Consumerization is just a fancy word for people shaping the market, as opposed to the other way around. In the context of healthcare, consumerization manifests itself in myriad ways.

healthcare digital marketing trend 2022

10 Healthcare Marketing Trends for 2022

If we’re sure of anything, it’s that healthcare marketing will continue changing. Who could have predicted the COVID-19 pandemic or 3D organ printing in space? Both happened, and while the…

How to Define Your USP and Improve Your Healthcare Marketing

When I was growing up, we had a family orthodontist that I’ll never forget. Well, I’ll never forget his office. The place was made for kids, replete with neat-o games,…

7 Ways Digital Marketing Can Improve The Patient Experience

These days, much of the patient experience begins and ends online. This is especially true in light of the ways digital healthcare has evolved, including online appointment scheduling, patient portals,…

How to Use Marketing Personalization While Protecting Patient Privacy

There’s a simple reason that personalization is such a huge trend in healthcare marketing: it’s a win-win. On the one hand, consumers in the healthcare space and beyond want personalized…

5 Communication Best Practices That Build Patient Loyalty

Patient loyalty is top-of-mind for many healthcare providers. And for a good reason: according to a patient loyalty report from NRC health, the dollar value of a lifetime patient can…

How to Uncover Patient Insights for Better Campaigns

Healthcare marketers don’t have a choice: monitoring performance metrics is crucial to success. The numbers matter! What marketers sometimes forget is that there’s also a person behind the metrics they…

7 Tips for Improving Conversions and Driving More Appointments

The world of healthcare marketing moves fast. If you’re not getting the results you expected from digital marketing campaigns or failing to meet industry benchmarks, your conversion rates might be…

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