IDEAS & INNOVATION

You’ve invested more dollars into your marketing strategy. Your digital marketing channels are bringing patients through the door at a steady clip. And yet patient retention remains a struggle. You’re…

Consumerization is just a fancy word for people shaping the market, as opposed to the other way around. In the context of healthcare, consumerization manifests itself in myriad ways.

If we’re sure of anything, it’s that healthcare marketing will continue changing. Who could have predicted the COVID-19 pandemic or 3D organ printing in space? Both happened, and while the…

When I was growing up, we had a family orthodontist that I’ll never forget. Well, I’ll never forget his office. The place was made for kids, replete with neat-o games,…

These days, much of the patient experience begins and ends online. This is especially true in light of the ways digital healthcare has evolved, including online appointment scheduling, patient portals,…

There’s a simple reason that personalization is such a huge trend in healthcare marketing: it’s a win-win. On the one hand, consumers in the healthcare space and beyond want personalized…

Patient loyalty is top-of-mind for many healthcare providers. And for a good reason: according to a patient loyalty report from NRC health, the dollar value of a lifetime patient can…

Healthcare marketers don’t have a choice: monitoring performance metrics is crucial to success. The numbers matter! What marketers sometimes forget is that there’s also a person behind the metrics they…

The world of healthcare marketing moves fast. If you’re not getting the results you expected from digital marketing campaigns or failing to meet industry benchmarks, your conversion rates might be…