IDEAS & INNOVATION

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Learn How These Colleges are Dominating Social Media

Social Media Marketing for Colleges: Learn from the Best

Too often in the marketing business, you’ll have this scenario: you set up social media accounts for a business, organization, or higher education institution, hand them the accounts and they…

New Challenges in Higher Education Marketing 2020

New Challenges in Higher Education Marketing (Plus Solutions)

Given the current situation, it’s not surprising if your marketing campaigns suffer a blow. You may be experiencing decreased digital engagement, fewer website visits, and a drop in applicants. Know…

5 Inspiring Higher Education Digital Marketing Campaigns

The Top Higher Education Marketing Trends in 2020

Welcome to our perspective on the year 2020 and what it means for the digital marketing industry as applied to higher education. We will have some bad news, some good…

5 Inspiring Higher Education Digital Marketing Campaigns

5 Inspiring Higher Education Digital Marketing Campaigns

What makes a great digital marketing campaign for a college or university? There's a shortlist of bases a good campaign should address. First and foremost, a good campaign helps prospective…

The Top Ten Questions Students Search About Your College

The Top Ten Questions Students Search About Your College

A key factor in marketing for any industry is to understand what the consumer wants. This is just as important in the academic industry. Students today understand now more than…

best university blogs

The Best University Blogs: What They Do Right (and Wrong)

In the world of digital marketing, educational institutions have several advantages that they don't often appreciate. To start, universities and colleges can have a domain ending in ".edu," which Google…

how to market to stem students

How to Market to the STEM Student

STEM is an acronym that stands for the academic principles of "science, technology, engineering, and math," sometimes extended as "STEMM" to also cover "medicine." It's become one of the hottest…

9 Higher Education Marketing Strategies That Boost Enrollment

9 Higher Education Marketing Strategies That Boost Enrollment

Declines in student enrollment at universities, colleges, and other tertiary institutions are putting pressure on higher education marketers to deliver growing enrollment numbers. To jump-start interest in their courses and…

Caprice Young

How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

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