IDEAS & INNOVATION

How much do you have to invest in digital marketing to get results? Is digital marketing even worth it? These are important questions to ask if your business is considering…

Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into…

Even though we're not always aware of it, digital marketing plays a significant role in our purchasing decisions. We might go through life muting YouTube ads and barely glancing at…

The big picture for Google search is that it wants to understand and respond adequately to natural, normal, everyday human conversation. Google doesn't want users to have to type in…

What is a good user interface design? That question has been the subject of heated debate on many web design forums since there was a web. There are several subjective…

Internet business being what it is, this instinct has created a demand for review services online. Sites like Yelp, Angie's List, Foursquare, and the Better Business Bureau cater to our…

When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in…

The year 2020 has a lot of marketers scrambling to keep up. It’s a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been…

From roughly December 3, 2020 through the end of January 2021, webmasters all over the web had one question: "What happened to the traffic?" The answer is that Google launched…