How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide
One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…
IDEAS & INNOVATION
Sharing our expertise to help drive your results.
How to Write Clickable Headlines That Improve Your CTR
The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your…
Increase Brand Awareness Through Influencer Marketing
Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded…
7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI
If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly…
What to Expect During Agency Onboarding
A step-by-step overview to the digital marketing agency onboarding process.
5 Programmatic Display Advertising Trends for 2020
Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.
PPC Advertising Guide for B2B Companies: Strategies & Best Practices
You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will…
You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies
In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies…
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