IDEAS & INNOVATION

Sharing our expertise to help drive your results.

4 Marketing Strategy Examples That Delivered Results

Even though we're not always aware of it, digital marketing plays a significant role in our purchasing decisions. We might go through life muting YouTube ads and barely glancing at…

Google I/O Developer Conference 2021: The Future of Conversational Search

The big picture for Google search is that it wants to understand and respond adequately to natural, normal, everyday human conversation. Google doesn't want users to have to type in…

7 Best Practices for Creating User-friendly Websites

What is a good user interface design? That question has been the subject of heated debate on many web design forums since there was a web. There are several subjective…

solicit positive reviews

7 Tips to Get More Positive Reviews

Internet business being what it is, this instinct has created a demand for review services online. Sites like Yelp, Angie's List, Foursquare, and the Better Business Bureau cater to our…

IOS 14 Update: What Facebook Advertisers Need to Know

When big technology companies fight, most of us have an urge to just grab the popcorn and watch. But this time the online digital marketing industry has a horse in…

2021 digital marketing trends you need to know

2021 Digital Marketing Trends: Top Recommendations

The year 2020 has a lot of marketers scrambling to keep up. It’s a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been…

Google Winter Updates and Features: What You Need to Know

From roughly December 3, 2020 through the end of January 2021, webmasters all over the web had one question: "What happened to the traffic?" The answer is that Google launched…

Building a Foundation for Better ROI Measurement

How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn't just the aftermath of marketing, it's a step in…

How to Build a Positive Digital Reputation

The Internet and social media have introduced a new standard that is now taken for granted: the peer testimonial. Modern generations have grown to distrust "Madison Avenue" style marketing, in…

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