IDEAS & INNOVATION

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking…

Here we are talking about digital marketing, and it seems a lot of businesses out there view this dichotomy between search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of…

It requires only a cursory glance at the 2020 marketing landscape to conclude that COVID-19 has affected search behavior in profound ways. People are stuck at home (mostly). People are…

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things…

Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire…

You can't get far as a webmaster without bumping into Google Ad's promo coupon. It's right there in most CPanel default setups, tempting you with a risk-free $100 ad credit.…

Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That's because the Internet is the cheapest form of communication media the world has ever…

Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always…

When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing…