IDEAS & INNOVATION

Sharing our expertise to help drive your results.

3 Proven Ways to Improve Digital Advertising Performance

Get lean and get mean might sound like advice you’d get from a fitness coach, but it’s pretty good advice for healthcare marketers, too, who have an imperative to reduce…

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide

One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…

DSO PPC

How 3 DSOs Are Accelerating Growth with Digital Advertising

There’s a new digital marketing paradigm that dental service organizations (DSOs) are finally realizing. Today, so much of the patient’s journey has moved online. If you’re not present, you’ll fail…

7 PPC Advertising Best Practices for DSOs and Dental Groups

Anybody who’s had a cavity or two knows just how important dental health really is. But that’s just the thing: people usually go to the dentist only when they need…

SEO vs PPC: How They Work Together to Increase Visibility and Enrollment

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

7 PPC Best Practices for Addiction Treatment Centers

For addiction treatment centers, this first page of Google search results is an opportunity to connect with people who need help in the area. From a marketing perspective, there are…

PPC Best Practices Plastic Surgeons Can Use to Get More Leads

Daily health-related searches total 70,000 a minute. That’s more than a billion healthcare-related searches a day. Plastic surgeons, listen up. With that many prospective patients looking for care, it’s no…

How Medical Practices Can Drive Growth with PPC and SEO

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking…

SEO vs PPC: How They Work Together to Drive Growth

Here we are talking about digital marketing, and it seems a lot of businesses out there view this dichotomy between search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of…

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