IDEAS & INNOVATION

Sharing our expertise to help drive your results.

How Medical Practices Can Drive Growth with PPC and SEO

When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking…

SEO vs PPC: How They Work Together to Drive Growth

Here we are talking about digital marketing, and it seems a lot of businesses out there view this dichotomy between search engine optimization (SEO) and pay-per-click (PPC) advertising. Both of…

Google Ads Trends to Watch in 2021

It requires only a cursory glance at the 2020 marketing landscape to conclude that COVID-19 has affected search behavior in profound ways. People are stuck at home (mostly). People are…

6 PPC Best Practices for Attracting More Patients

So much of the external circumstances shaking things up in 2020 are inextricably tied to the world of healthcare. Here’s to hoping, first and foremost, that a lot of things…

8 PPC Best Practices Every Higher Ed Marketer Should Do

8 PPC Best Practices Every Higher Ed Marketer Should Do

Few searches in 2020 are as depressing as searching for higher education news articles. It's like a holocaust out there. Washington Monthly just put up one of the most dire…

How to Create Effective Google Ads Campaigns

You can't get far as a webmaster without bumping into Google Ad's promo coupon. It's right there in most CPanel default setups, tempting you with a risk-free $100 ad credit.…

Digital Marketing Agency Working at Meeting

7 Reasons You Should Hire an Agency to Manage Your Google and Facebook Ads

Out of all the mediums of advertising, online digital marketing is the cheapest per impression. That's because the Internet is the cheapest form of communication media the world has ever…

google ads versus yelp ads

Google Ads Versus Yelp Ads: Which Advertising Platform is Better?

Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always…

Google Ads Vs Bing Ads: Which is the Best PPC Platform?

Google Ads Versus Bing Ads: Which is the Best PPC Platform?

When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing…

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