IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Dental Digital Marketing Ops

Why Marketing Ops Should be a Top Priority for DSOs

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing…

DSO Digital Due Diligence

How Digital Due Diligence Helps DSOs Reduce Risk

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to…

DSO Acquisition

5 Marketing Best Practices for DSO Acquisitions

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers…

How the Digital Dental Transformation Can Grow Your Patient Pipeline

The wave of digital transformation has yet to reach the crest. It’s more than just a trend—it’s fundamentally changing the dental industry in profound ways. In this blog post, we…

Teledentistry Best Practices

The Future of Teledentistry and How to Make Sure You’re Ready

Dentists are busy people. Their schedules must be tightly managed to balance current patients versus new ones. Today those schedules are filled with people who have more choice than ever—both…

Dentist Marketing Trends and Tips

The 4-Step De Novo Marketing Strategy for DSOs

So you’ve got a de novo office you have to quickly ramp up. What are the initial steps needed to stand up your marketing strategy? Here’s our proven four-step framework…

DSO Digital Marketing Mistakes

Is Your DSO Making These Digital Marketing Mistakes?

If you’re wondering why your DSO digital marketing strategy isn’t delivering results, you might be making some avoidable mistakes. Here are the three most common digital marketing mistakes we see…

DSO Marketing Strategies for Patients & Affiliates

There’s a lot that goes into reaching, engaging, and converting new patients and affiliates. The trick is finding the value your DSO brings to each audience and using it to…

dso yearly planning

DSO Annual Planning: Is it Time for a Digital Makeover?

The new year is just around the corner, and it’s time for DSOs to think about their marketing strategies. In 2022, your areas of weakness might cost you. So consider…

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