IDEAS & INNOVATION

[View the story “Engagement vs. Involvement in Digital Marketing” on Storify]

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach…

In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song?…

To be characterized as content marketing the advertisement must have specific qualifiers.

What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of…

https://storify.com/Cardinal/how-to-promote-your-blog

As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end…

https://storify.com/Cardinal/what-is-mymixify

Due to the growing popularity of image based social media platforms such as Instagram and Pinterest, visual content such as infographics can be a valuable addition to your content marketing…