IDEAS & INNOVATION

Sharing our expertise to help drive your results.

Engagement vs. Involvement in Digital Marketing

[View the story “Engagement vs. Involvement in Digital Marketing” on Storify]

Marketing to Millennials: Insights for the B2B World

This is where millennials are today. With the popularity of social media outlets like Instagram, Twitter, Facebook and YouTube, individuals between the ages of 15-30 are more likely to attach…

How to be a Content Marketing Expert in a Sea of Rookies

In his book Outliers, Malcolm Gladwell says that it takes 10,000 hours to become an expert in a subject. Maybe you’ve read it? Or maybe you’ve heard the Macklemore song?…

Content Marketing vs. Clever Advertising

To be characterized as content marketing the advertisement must have specific qualifiers.

Link Building: The Good, The Bad, and The Ugly

What is the proper etiquette of link building you ask? Google has made it very clear that there are “to-do’s” and “to-don’ts” when it comes to placement and utilization of…

To Blog or Not to Blog?

https://storify.com/Cardinal/how-to-promote-your-blog

The Essentials of Content for B2B Marketing

As a B2B company, you don’t have always have access to the same tools for marketing your product or service that a B2C company has. There will be no aisle-end…

Marketing Lessons from #MyMixify?

https://storify.com/Cardinal/what-is-mymixify

The 3 P’s of an Effective Infographic

Due to the growing popularity of image based social media platforms such as Instagram and Pinterest, visual content such as infographics can be a valuable addition to your content marketing…

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