Aside from the whole ten years in medical school thing, healthcare marketers and physicians aren’t entirely different. In medicine, practitioners use certain indicators to measure the success of a given…

The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022,…

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to…

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

Consumerization is just a fancy word for people shaping the market, as opposed to the other way around. In the context of healthcare, consumerization manifests itself in myriad ways.

Nobody is particularly interested in portfolio companies with data problems. However, without reliable operational and financial data, it can be quite challenging to manage the performance of portfolio companies, make…

If we’re sure of anything, it’s that healthcare marketing will continue changing. Who could have predicted the COVID-19 pandemic or 3D organ printing in space? Both happened, and while the…

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

As a consumer, there’s nothing more frustrating than wanting to patronize a business but being prevented from doing so. You’re upgrading your phone online, and the cart experience turns into…