How to Boost Local Rankings for Multi-location Medical Practices
Remember when CVS and Aetna announced their merger back in 2017? At the time, it was the latest blockbuster in a series of high-profile healthcare mergers, a trend that has…
Building a Foundation for Better ROI Measurement
How do you measure the effectiveness of a marketing campaign? In website clicks, newsletter subscriptions, or direct sales? Measuring ROI isn't just the aftermath of marketing, it's a step in…
How to Build a Positive Digital Reputation
The Internet and social media have introduced a new standard that is now taken for granted: the peer testimonial. Modern generations have grown to distrust "Madison Avenue" style marketing, in…
Local SEO Ranking Factors for 2021
A local SEO strategy is pretty much a given for any business with a physical location. Do you rely on foot traffic, street traffic, walk-ins, or phone-in/website appointment? Then you…
How Patients Choose Healthcare Providers: What You Need to Know and Do
Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding…
How Medical Practices Can Drive Growth with PPC and SEO
When we talk about driving growth with search engine optimization (SEO) and pay-per-click (PPC), we’re talking about ways to get to the top of the search engine results. We’re talking…
How to Build A College Thought Leadership Marketing Strategy
What is a thought leader? When you see this phrase, you likely think of the kind of person who delivers a keynote speech at a conference or an expert cited…
How UX Copywriting Can Improve Your Website Rankings
When people think about user experience, they usually think about design, usability, and website behavior. However, user experience extends beyond design and how fast a web page loads. An inherent…
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