How Much Do Google Ads Cost? A Quick Google Ads Pricing Guide
One of the most common questions that clients ask here at Cardinal is: how much do Google Ads cost? This is a fair question especially when many businesses these days…
11 PPC Tools to Optimize Your Medical PPC Campaigns
For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different.
How to Write Clickable Headlines That Improve Your CTR
The content, length, grammar, and tone of your headlines determine whether a person will click on your headline or not. If your headlines don’t appeal to your target audience, your…
How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market
3 Examples of Healthcare Companies Using Google Ads to Generate Leads
If you’re trying to reach more people and SEO isn’t proving effective, you might want to consider paid search advertising. Paid search, specifically using Google Ads, can get you front…
Increase Brand Awareness Through Influencer Marketing
Take a look at any blog, social media feed, magazine, or even YouTube and tell me what you see? I’m sure there’s more than a few advertisements. Consumers are bombarded…
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
7 Techniques to Scale Your Google Ads Campaign While Protecting Your ROI
If you’re reading this article, you’re likely getting good conversions from your Google Ads campaign and you’re looking to increase your ad budget to get even more conversions. However, abruptly…
How CMOs and CIOs Can Work Together to Improve the Patient Experience
The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.
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