Welcome to the Ignite Podcast, the only healthcare marketing podcast that digs into the digital strategies and tactics that help you accelerate growth. Each week, Cardinal's experts explore innovative ways…

Core Web Vitals establishes three metrics related to speed, responsiveness, and visual stability. These new metrics combine with existing page experience metrics, like HTTPS-security and safe browsing, and will become…

For an industry that depends on an ability to reach people and provide care, healthcare still struggles to keep up with the latest digital marketing trends. Data analytics, marketing tracking,…

Since Google launched at the tail end of the 1990s, it has "grown up" side by side with the World Wide Web. Through the years, Google has adjusted its search…

Welcome to the Ignite Podcast, the only healthcare marketing podcast that digs into the digital strategies and tactics that help you accelerate growth. Each week, Cardinal's experts explore innovative ways…

The concept of a search engine is now more than a couple of decades old, so it's easy to forget that it's still a pioneering field. Cutting-edge research is still…

Anybody who’s had a cavity or two knows just how important dental health really is. But that’s just the thing: people usually go to the dentist only when they need…

There are two schools of thought when it comes to search engine marketing: earned or paid. First, you have search engine optimization (SEO), where you create content hoping to earn…

With all the buzz around the “mobile-first” experience, you might be wondering just how important mobile optimization is in healthcare marketing. Here’s the long and short of it: better mobile…