Marketing’s Role at Each Step of the Patient Experience
At its core, healthcare is about taking care of the patient. While long ago a patient’s experience likely involved a telephone and an in-person appointment, things are far different nowadays.…
How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies
Google Ads Versus Yelp Ads: Which Advertising Platform is Better?
Choices, choices, choices—where should I put my marketing budget? This is hands down one of the most common questions that clients ask me. Although I hate giving non-answers, I always…
How Much Does Digital Marketing Cost?
How much do you have to invest in digital marketing to get results? Is digital marketing even worth it? These are important questions to ask if your business is considering…
Top 9 Benefits of Digital Marketing
Research by Pew Research Center shows that in the last three years, internet usage by adults has increased by at least 5%. Now, more than ever, businesses are tapping into…
What is Content Marketing?
When people first hear about content marketing, it usually sparks many questions. How does it differ from traditional marketing? Are there different types of content marketing? What are the benefits…
Google Ads Versus Bing Ads: Which is the Best PPC Platform?
When someone talks about paid search or pay-per-click advertising, they usually are referring to Google Ads and for good reason. After all, Google dominates the search engine space by grabbing…
What Are SEO Keywords: Definitive Guide for SEO Beginners
Search engine optimization or SEO is one of the most effective strategies for online marketing. If you want more traffic for your website, then you owe it to yourself and…
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