How CMOs and CIOs Can Work Together to Improve the Patient Experience

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat.

Drive Traffic to Your Medical Website Using These 8 Alternative Channels

8 Alternative Channels to Drive Traffic to Your Medical Website

Search isn’t the only way to get people to your website. There are many other channels that you can use and it’s important to diversify your traffic sources. You don’t…

how healthcare companies can manage data and drive growth

5 Healthcare Data Management Strategies Marketers Can Use to Drive Growth

The extent to which a medical practice can capture, share, and act on data will determine its success in so many aspects of business. Beyond that, your ability to meet…

What to Expect During Agency Onboarding

A step-by-step overview to the digital marketing agency onboarding process.

programmatic advertising trends in 2020

5 Programmatic Display Advertising Trends for 2020

Since its inception, programmatic advertising has grown year over year. It’s now the primary method of buying digital display ads in the U.S., far surpassing manual ad placement.

everything you need to know about programmatic advertising

Beginner’s Guide to Programmatic Display Advertising – Everything You Need to Know

The PPC Advertising Guide for B2B Companies: Strategies and Best Practices

PPC Advertising Guide for B2B Companies: Strategies & Best Practices

You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will…

dont waste money on a cheap SEO company

You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies

In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies…

Target Referral Traffic with Facebook Ads

How to Target Referral Traffic with Facebook Ads

Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.

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