The job of a healthcare marketer involves a lot of moving parts, from how you first engage a total stranger coming across your brand for the first time, to how…

The chief defining characteristic of social media is that nobody quite appreciates what a phenomenon it is. The Internet (specifically, the World Wide Web as implemented by Sir Tim Berners-Lee…

Few can deny that the year 2020, and likely the next few years as well, are a changed landscape for global business. Already, the COVID-19 pandemic and subsequent economic fallout…

Here at Cardinal Digital Marketing, we give out advice to many different industries. We write blog posts about marketing for the healthcare industry, restaurants, the legal field, franchises, and more.…

Facebook seems to stick to the front-page headlines in the news, and 2020 so far has been no exception. For the world's most dynamic media platform and the world's second-most…

Too often in the marketing business, you’ll have this scenario: you set up social media accounts for a business, organization, or higher education institution, hand them the accounts and they…

In the healthcare industry, inbound phone calls have always played a significant role in the customer journey. In fact, Google reports that 56% of patients schedule their healthcare appointments over…

As we point out often around here, Google wants your business to succeed. Google wants all businesses to succeed, and it wants all customers to spend a lot of money…

The online content marketing industry has passed the point where every search engine update was major news. Once upon a time, Google algorithm changes had code names like they were…