PPC Advertising Guide for B2B Companies: Strategies & Best Practices
You may wonder if pay-per-click (PPC) advertising is a smart marketing strategy for business to business (B2B) companies. Will your ads reach the right people? At what cost? Or will…
You Get What You Pay For: 6 Drawbacks of Cheap SEO Companies
In the constant struggle to get noticed on the Interwebs, search engine optimization (SEO) is important. Like, really important. For proof, look no further than the thousands of SEO companies…
How to Target Referral Traffic with Facebook Ads
Facebook advertisers have an arsenal of tools for engaging their audiences, which is why Facebook takes up 38% of the entire online advertising revenue in the U.S.
These 8 Visual Elements Will Boost Your Blog Posts’ Page Rank
Visual elements can transform your content marketing into something that people relate and respond to. If you want to capture people’s attention and rank higher on Google, you need to…
How to Use Automation to Maximize SEO Performance and Save Time
There is an abundance of information on the web that can help you craft an effective SEO strategy. But when it comes to executing that strategy, it's very easy to…
8 Effective SEO Tips Medical Practices Can Use to Acquire More Patients
In this article, we’ll share tips on how SEO can help you attract new patients to your practice. We’ll explain how to use these simple strategies, which don’t require much…
In-House Marketing vs. Agency – What You Need to Know
Not sure if you should build an in-house marketing team or hire an agency? It’s a tough decision. In this article, we’ll share objective information, including all the pros and…
How to Select Your First Digital Marketing Agency
When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?
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