Marketing Measurement: How to Use Analytics to Improve Results

How to Measure Healthcare Marketing Performance

Aside from the whole ten years in medical school thing, healthcare marketers and physicians aren’t entirely different. In medicine, practitioners use certain indicators to measure the success of a given…

Ignite digital marketing healthcare podcast

Podcast Ep. 29 – Healthcare Marketing Trends Continuing in 2022

The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022,…

Top 5 Dental Marketing Trends to Watch in 2022

Dental support organizations (DSOs) have historically been ahead of the healthcare industry in terms of technology adoption. To keep the lead in the coming year, dental marketers will need to…

Ignite digital marketing healthcare podcast

Podcast Ep. 28 – Personalization in Healthcare Marketing

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

Healthcare Marketing in the Age of Consumerism

Consumerization is just a fancy word for people shaping the market, as opposed to the other way around. In the context of healthcare, consumerization manifests itself in myriad ways.

How to Build Data-Driven Marketing that Creates Portfolio Value

Nobody is particularly interested in portfolio companies with data problems. However, without reliable operational and financial data, it can be quite challenging to manage the performance of portfolio companies, make…

Healthcare marketing trends 2022

10 Healthcare Marketing Trends for 2022

If we’re sure of anything, it’s that healthcare marketing will continue changing. Who could have predicted the COVID-19 pandemic or 3D organ printing in space? Both happened, and while the…

Ignite digital marketing healthcare podcast

Podcast Ep. 27 – SEO Best Practices for Merging Websites

How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so…

How a Better Digital Experience Can Help Grow Your DSO Patient Pipeline

As a consumer, there’s nothing more frustrating than wanting to patronize a business but being prevented from doing so. You’re upgrading your phone online, and the cart experience turns into…

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