Have you ever left a business meeting feeling like you were no closer to reaching a solution than before the meeting? This is how I felt a few weeks ago.

Earlier this month I was on a call with one of our larger clients and the heads of digital marketing for one of the largest companies in the United States.  The call was intended to be a frank discussion of how said company was screwing up a program and in turn screwing our client out of big marketing dollars.

What it ended up being was our client presenting all of the issues with the program for an hour and then some corporate schmuck saying a bunch of marketing jargon to keep his job safe. We put over a hundred hours of work into the presentation and the result is that we are no closer to finding a solution than we were before.

Why? It’s simple – because corporate folk would rather keep their jobs than work to actually improve their companies.

Let’s address 5 ways that corporate speak is ruining business:

  1. Everyone pussy-foots around by saying things they know their boss will be O.K. with. They are ignoring the fact that it may not be helping the client.
  2. People throw around big words to sound like professionals. Half the time no one knows what the hell they are talking about.
  3. We don’t get to know each other because we are playing a role in the business “play”.
  4. No one is claiming responsibility for any wrong doings.
  5. Our subordinates don’t improve performance because we are afraid to give honest feedback.

I am completely fed up with these types of discussions with people.  This is NOT how people normally communicate so why would we in a business scenario?  We don’t get to know the real people at business meetings because they are hidden behind a veil of bullshit corporate speak.

How are we supposed to help each other if no one is accountable?  It’s time we cut out this jibber jabber and start saying what is actually on our minds.  Business would run so much more efficiently if I didn’t have to spend 20% of my time wondering what the hell it is that was actually said in meetings.

If Cardinal screws something up for a client, I tell the client quite frankly: “I’m sorry Cardinal [email protected]#$%!ed this up, we will get this fixed immediately.”

Imagine how refreshing it would be if everyone talked to you like this in business.