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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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7 Ways to Optimize Your Healthcare PPC Ad Copy
Patient Acquisition

7 Ways to Optimize Your Healthcare PPC Ad Copy

Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.

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7 Easy Healthcare SEO Optimizations to Improve Your Rankings
Patient Acquisition

7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.

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7 SEO Tactics to Improve Rankings
Patient Acquisition

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

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3 Ways to Improve Google Ads Lead Quality for Healthcare
Medical PPC Strategy HERO
Patient Acquisition

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

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SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience
Patient Acquisition

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

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Healthcare PPC & Google Ads Marketing Trends in 2023
Marketing Insights & Trends

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

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Top Healthcare SEO Trends for 2023
SEO Computer
Marketing Insights & Trends

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.

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Google Ads Goal Planning – Get Ready for 2023
Marketing Insights & Trends

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

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How to Build Landing Pages that Improve Google Ads Performance
Improve Google Ad Performance
Digital Transformation

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

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