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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience
Measuring Marketing

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

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Local SEO Ranking Factors for Healthcare
Local SEO Ranking Factors for 2021
Patient Acquisition

Local SEO Ranking Factors for Healthcare

A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.

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5 Patient Acquisition Marketing Strategies for 2023
Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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How Healthcare Marketers Should Use TikTok
Paid Social

How Healthcare Marketers Should Use TikTok

You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.

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AI in Action: How ChatGPT and Bard are Changing Healthcare SEO
Digital Transformation

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

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How to Uncover Patient Insights for Better Campaigns
Measuring Marketing

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

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6 Strategies to Improve Patient Retention
Patient Retention
Patient Acquisition

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

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