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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Reinforce Your Brand through Content Marketing
https://lh5.googleusercontent.com/RM2H-34Vxp3yUn5MLpwN8m8lYL-JkosrGN1yXkQ-1S5nP-2a-m6yLsJ0GU8mhVBDBLBb9XmZ9ZzEFASRee6pMTkxNl7WJqAoaGcEswbzEKmXlmr25a7Z75x_RfPo0thKqubeNEsd
Content Marketing

Reinforce Your Brand through Content Marketing

The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.

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Google Shopping: What are Product Listing Ads?
Patient Acquisition

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]

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Social Media Marketing for Private Practices
Paid Social

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing.

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Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?
Google Ads Trends
Patient Acquisition

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google began running banner ads for a select group of advertisers. These ads are currently only showing for fewer than 5% of all search queries, but […]

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What Is Converged Media?
Marketing Strategy
Patient Acquisition

What Is Converged Media?

Learn about converged media, the combination of paid, earned and owned media, and how each one plays an important role in the success of your online business.

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