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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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How Hospitals Can Use Geotargeting to Increase Patient Acquisition
Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

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3 Simple Ways to Use Paid Search in Healthcare Marketing
Consumerization Healthcare
Patient Acquisition

3 Simple Ways to Use Paid Search in Healthcare Marketing

If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.

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Social Media’s Growing Role in Healthcare Marketing
Paid Social

Social Media’s Growing Role in Healthcare Marketing

Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.

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The Power of Programmatic: Finding the Right Audience at the Right Price
Patient Acquisition

The Power of Programmatic: Finding the Right Audience at the Right Price

Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever

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The Importance of Call Tracking for Paid Search
11 PPC Tools You Can Use to Easily Promote Your Medical Website
Digital Transformation

The Importance of Call Tracking for Paid Search

Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.

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How to Integrate Your Digital Marketing Campaign
healthcare API integrations
Content Marketing

How to Integrate Your Digital Marketing Campaign

Integrated marketing strategies have become a hot button topic for search marketers and brands alike in the past year because trying to keep up with penalty changes or repairing damage from penalties has, frankly, become exhausting.

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Online Reputation Management 101
Patient Acquisition

Online Reputation Management 101

A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.

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What Facebook Taught Me by Flagging My Account
Target Referral Traffic with Facebook Ads
Paid Social

What Facebook Taught Me by Flagging My Account

Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.

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