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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Enhancing Lead Quality in Healthcare: A 5-Step Process
Improving Lead Quality in Healthcare Organizations
Patient Acquisition

Enhancing Lead Quality in Healthcare: A 5-Step Process

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.

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2024 Healthcare SEO Insights: 7 Trends to Watch
Marketing Insights & Trends

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

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Healthcare Local Services Ads: Everything You Need to Know About LSAs
Patient Acquisition

Healthcare Local Services Ads: Everything You Need to Know About LSAs

Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.

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Healthcare SEO Guide + Fundamentals for Growth
Patient Acquisition

Healthcare SEO Guide + Fundamentals for Growth

SEO is an invaluable tool for healthcare providers that want to increase their patient pipeline and grow their practice. With the pivotal shift to consumerization and the ever-changing digital landscape, healthcare marketers must stay up-to-the-minute on the latest SEO trends and best practices to reinforce their organic search presence and attract new patients. Below are some steps to leverage SEO to grow your medical practice.

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How Can Marketing Be Patient-Centric?
Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices
Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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What is a Patient Journey? Examples to Grow Your Practice
Patient Acquisition

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Today, healthcare is currently under immense and unprecedented pressure. Healthcare is now consumer-driven, and patients have shifted their expectations when it comes to service and experience. They’re empowered to take control of their healthcare journey. This is why healthcare providers need to understand, map, and manage the patient journey.

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SEO for Doctors
Patient Acquisition

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

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