No Healthcare Marketer Left Behind

Insights to Power Your Growth

Patient Acquisition, Reimagined: A (re)Branding Story

Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.

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Meta Announces Major Changes to Healthcare Advertising

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RevRx™: Unlocking the Power of Media Mix Modeling

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Insights & Ideas

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What is a Patient Journey? Examples to Grow Your Practice

What is a Patient Journey? Examples to Grow Your Practice

For many years in the past, healthcare was highly physician-focused, where providers could grow their practice by simply being able to provide care–patients simply came. Healthcare is now consumer-driven, and patients are empowered to take control of their journey. This is why healthcare providers need to understand, map, and manage the patient journey.

Patient Acquisition, Reimagined: A (re)Branding Story

Patient Acquisition, Reimagined: A (re)Branding Story

Cardinal Digital Marketing has officially launched a new brand identity and website. Hear the story behind our rebrand, how things have changed, and where we go from here.

How To Build a Digital Marketing Roadmap—and Why You Need One

How To Build a Digital Marketing Roadmap—and Why You Need One

Ready to bridge the gap between goals and results? A robust digital marketing roadmap ensures your efforts stay focused, your team aligned, and your strategy on track. Discover how to prioritize what matters most and set yourself up for measurable success—plus, grab a free template to get started!

DSO Guide To Increasing Clear Aligner Leads

DSO Guide To Increasing Clear Aligner Leads

Orthodontic leads are some of the most valuable for any dental practice, but are increasingly difficult to come by. Here are our top tips for how you can build smarter advertising that understands your patients and targets appropriately.

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

DSO Marketing: How to Turn First-Time Visitors into Lifelong Patients

Chief Growth Officer at the Smilist, Melanie Basile sits down Cardinal CEO, Alex Membrillo, for an insightful discussion that explores the cutting-edge marketing strategies and technological innovations within the dental industry. Discover AI's potential to transform healthcare marketing by offering invaluable insights into patient preferences and bolstering the capabilities of marketing teams.

Enhancing Lead Quality in Healthcare: A 5-Step Process

Enhancing Lead Quality in Healthcare: A 5-Step Process

Every lead is not a good lead, especially in the healthcare vertical. If you’re looking to fill your patient pipeline with higher-quality patient leads—leads that bring the most value and are easier to convert—here’s our guide to evaluating and improving lead quality.

2024 Healthcare SEO Insights: 7 Trends to Watch

2024 Healthcare SEO Insights: 7 Trends to Watch

AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.

How Healthcare Marketers Should Use TikTok

How Healthcare Marketers Should Use TikTok

You’ve looped social into your healthcare marketing strategy, but have you considered TikTok? This popular platform is already a hotbed of activity for patients seeking care, making it a big opportunity for healthcare marketers.

Healthcare Local Services Ads: Everything You Need to Know About LSAs

Healthcare Local Services Ads: Everything You Need to Know About LSAs

Google local services ads (LSAs) are now available in healthcare, providing yet another powerful tool for generating local leads. Cardinal has summarized how to get started with LSAs and get the most out of these local ads.

Healthcare SEO Guide + Fundamentals for Growth

Healthcare SEO Guide + Fundamentals for Growth

SEO is an invaluable tool for healthcare providers that want to increase their patient pipeline and grow their practice. With the pivotal shift to consumerization and the ever-changing digital landscape, healthcare marketers must stay up-to-the-minute on the latest SEO trends and best practices to reinforce their organic search presence and attract new patients. Below are some steps to leverage SEO to grow your medical practice.

How Can Marketing Be Patient-Centric?

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

Health Advertising | Tactics that Grow Healthcare Practices

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

SEO for Doctors

SEO for Doctors

People used to rely on traditional marketing channels for finding doctors and healthcare providers. However, that’s not the case anymore in the digital age. Healthcare consumers are now more tech-savvy and keen on taking their healthcare journeys by their own hands by researching doctors using search engines like Google. Learn the most effective SEO strategies to boost your search engine rankings and bring more patients to your medical practice.

How CMOs and CIOs Can Work Together to Improve the Patient Experience
How CMOs and CIOs Can Work Together to Improve the Patient Experience

How CMOs and CIOs Can Work Together to Improve the Patient Experience

The future of healthcare marketing is here and it’s increasingly powered by patient experiences. Healthcare consumers are now, more than ever, in the driver’s seat. And in such a fiercely competitive vertical, the providers that differentiate themselves are those that find new and innovative ways to meet this increasing demand for elevated healthcare experiences.

Local SEO Ranking Factors for Healthcare
Local SEO Ranking Factors for 2021

Local SEO Ranking Factors for Healthcare

A local SEO strategy is a must for any healthcare organization. Learn the top local ranking signals and how to optimize for your practice.

5 Patient Acquisition Marketing Strategies for 2023

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI in Action: How ChatGPT and Bard are Changing Healthcare SEO

AI chatbots are a hot topic and are on track to transform the healthcare industry. With AI language models soon to play a role in SEO, as well as in patient engagement, what can healthcare marketers do to prepare?

How to Uncover Patient Insights for Better Campaigns

How to Uncover Patient Insights for Better Campaigns

What do your patients really care about? And what do they think about you? The answers might surprise you. They might also reveal why your marketing campaigns are missing the mark.

6 Strategies to Improve Patient Retention
Patient Retention

6 Strategies to Improve Patient Retention

How are you powering your customer retention program? Do you even have one? While the healthcare industry has traditionally lagged behind the curve of new technology adoption, there’s an opportunity here. Data and automation tools have tremendous potential to drive retention rates and improve the patient experience. What follows is six actionable patient retention strategies you can put into practice immediately.

7 Ways to Optimize Your Healthcare PPC Ad Copy

7 Ways to Optimize Your Healthcare PPC Ad Copy

Quality ad copy is at the core of any healthcare PPC ad. By employing these tips, you’ll develop messaging that resonates with your audience and drives conversions.

7 Easy Healthcare SEO Optimizations to Improve Your Rankings

7 Easy Healthcare SEO Optimizations to Improve Your Rankings

Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.

7 SEO Tactics to Improve Rankings

7 SEO Tactics to Improve Rankings

Ranking at the top of the SERP isn’t easy for competitive healthcare search terms. Learn the top tactics that’ll help you improve search rankings and drive more organic traffic.

3 Ways to Improve Google Ads Lead Quality for Healthcare

3 Ways to Improve Google Ads Lead Quality for Healthcare

While more and more healthcare organizations turn to AI- and machine-powered systems to run their ad campaigns, doing so can sacrifice lead quality for more conversions. Human oversight is critical if such systems are to drive the results you need. With the tried and tested Google Ads strategies outlined here, you can improve lead quality while continuing to enjoy the benefits of running automated AI and algorithmic ad campaigns.

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

SEO Ranking Factor – How Thin Content Hurts Site Ranking and the Patient Experience

If your goal is to increase organic traffic, you need to understand the ranking criteria used to determine where your pages rank on the SERP. Based on current Google guidelines, one of the most effective strategies for improving search rankings for those in the healthcare space is to expand thin website content.

Healthcare PPC & Google Ads Marketing Trends in 2023

Healthcare PPC & Google Ads Marketing Trends in 2023

Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.

Top Healthcare SEO Trends for 2023
SEO Computer

Top Healthcare SEO Trends for 2023

As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.

Google Ads Goal Planning – Get Ready for 2023

Google Ads Goal Planning – Get Ready for 2023

As we approach the end of the year, now is the time to evaluate your media performance and develop tangible, well-defined goals to guide your digital marketing strategy.

How to Build Landing Pages that Improve Google Ads Performance
Improve Google Ad Performance

How to Build Landing Pages that Improve Google Ads Performance

Question: Do landing pages impact your Google Ads Quality Score? Answer: Absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns.

Why You Should Insist on an SEO Roadmap [+Template]
SEO Roadmap

Why You Should Insist on an SEO Roadmap [+Template]

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post.

How to Develop the Right Healthcare Paid Media Mix
Healthcare Paid Media Mix

How to Develop the Right Healthcare Paid Media Mix

In this blog post, I provide insights that will help you determine the paid media channels that will reach patients across the funnel and help move them towards conversion.

7 Essential Principles for Optimizing Your Website for Search

7 Essential Principles for Optimizing Your Website for Search

If you’re a healthcare provider looking for concrete ways to improve your website and rank at the top of Google, this article is for you. Explore our seven principles for building a fast, findable, high-ranking site in line with the latest SEO best practices.

Should Your Healthcare Organization Invest in Facebook Ads?

Should Your Healthcare Organization Invest in Facebook Ads?

If you use Facebook every day, you join more than a billion people who do the same. You’ve probably come across Facebook Ads, which many businesses deploy with great success. But should your healthcare organization consider Facebook Advertising? The answer might surprise you.

7 Ways Digital Marketing Can Improve The Patient Experience

7 Ways Digital Marketing Can Improve The Patient Experience

When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.

How Consumer Behavior is Shaping SEO for Healthcare
SEO for Healthcare Hero

How Consumer Behavior is Shaping SEO for Healthcare

What’s the future of search engine optimization (SEO)? How can healthcare companies adapt their SEO strategies to account for the arrival of semantic and conversational search? Here’s our look at the evolution of healthcare SEO.

7 Proven Tips to Improve Facebook Ads for Plastic Surgery

7 Proven Tips to Improve Facebook Ads for Plastic Surgery

In a digital space as crowded as plastic surgery, many practices turn to Facebook Ads to build brand awareness and generate leads. Here are six tips to help you get more return on your ad spend.

How To Build Backlink SEO With Guest Posting

How To Build Backlink SEO With Guest Posting

Your business website needs all the “Google juice” it can get, and that’s why SEO experts all recommend guest posting to get backlinks. This is easier said than done, and nobody tells you how to actually go about it. We’re going to show you how to master this fine and delicate art.

7 Tips to Get More Positive Reviews

7 Tips to Get More Positive Reviews

Your online reviews can make or break your reputation and determine the fate of your business. Here, we explore quick, easy ways to build a positive digital reputation.

Understanding the New World of Semantic Search

Understanding the New World of Semantic Search

Modern search technology has evolved into a new paradigm, which focuses less on raw keyword percentages and more on context and intent. As Google gradually trains searchers to find "what they mean," your website SEO needs to adapt to more sophisticated methods of attracting search hits.

5 Tips to Increase Page Speed and Get More Traffic

5 Tips to Increase Page Speed and Get More Traffic

Use these simple website tips to squeeze as much performance as possible out of your website. Slow speeds chase away visitors and can cripple your search rankings.

How to Build a Positive Digital Reputation

How to Build a Positive Digital Reputation

If you neglect your digital reputation, you’ll end up with more negative reviews than positive ones—and scare away potential customers. Here’s how you can build a review encouragement program that gets you authentic positive feedback that enhances your digital reputation.

4 Steps to Developing a Keyword Strategy That Drives Appointments

4 Steps to Developing a Keyword Strategy That Drives Appointments

Keywords are the foundation of search engine optimization (SEO) in healthcare. They’re the language that people use to look online for information and answers related to their health. They’re embedded on website pages, blog posts, and social media. They’re the very fundamental “stuff” that search engines use to connect patients with what they need online.

How to Use Social Media to Attract More Patients

How to Use Social Media to Attract More Patients

Social media channels can bring thousands—even tens of thousands and millions—of eyes to important updates, educational content, and marketing campaigns. As such, social media can be a strong driver of patient acquisition, too—beyond simple brand awareness.

IOS 14 Update: What Facebook Advertisers Need to Know

IOS 14 Update: What Facebook Advertisers Need to Know

As Apple's iOS operating system upgrades to version 14, it is introducing privacy policies that will affect how Facebook handles ads. Find out how this is going to play out after the dust settles, and the story behind the story.

How Patients Choose Healthcare Providers: What You Need to Know and Do
How Patients Choose Healthcare Providers

How Patients Choose Healthcare Providers: What You Need to Know and Do

Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider.

Top 5 Questions People Ask About Local SEO

Top 5 Questions People Ask About Local SEO

Local SEO has a huge impact in driving people to your business. Read the top 5 questions people ask when considering a local SEO strategy.

Why Did My Website Traffic Decrease?

Why Did My Website Traffic Decrease?

A drop in your website traffic can be frustrating. Learn the top reasons you might experience website traffic declines—and how to fix them.

How to Make Patients Feel Safe Getting In-Person Care

How to Make Patients Feel Safe Getting In-Person Care

As patients continue to look for answers and reassurance, healthcare providers have an opportunity to provide authoritative information—to build a reputation of reliability, trust, and expertise.

6 PPC Best Practices for Attracting More Patients

6 PPC Best Practices for Attracting More Patients

Learn how to maximize your healthcare PPC campaigns through geo-targeting, persuasive ad copy, extensions, mobile optimization, and more.

6 Ways to Reach Today’s Healthcare Consumers
marketing strategies to reach today's new healthcare consumer

6 Ways to Reach Today’s Healthcare Consumers

Using personalized, empathetic communication and educational content, your healthcare practice can connect with today's healthcare consumer.

How to Rank for Featured Snippets

How to Rank for Featured Snippets

Featured Snippets are quite the wonder, but there are ways you can tailor your page to maximize efforts and become featured on Google.

How to Get More Patients with Local SEO

How to Get More Patients with Local SEO

Using SEO best practices is essential, but ensure your GMB listing is up to date, accurate, and complete in order to attract new patients.

How to Develop Your First SEO Strategy
how to develop your first SEO strategy

How to Develop Your First SEO Strategy

Developing an SEO strategy, in the big picture, is just like developing any other marketing campaign. It takes thorough research, careful planning, and expert execution. Let’s dig into how you can get started with SEO.

How to Connect with Healthcare Consumers During Challenging Times
How to Connect with Healthcare Consumers During Challenging Times

How to Connect with Healthcare Consumers During Challenging Times

Whether or not they’re spending money on their healthcare needs right now, consumers will still encounter your brand in their digital lives. This is an opportunity to remain at the forefront of their minds as an empathetic and helpful organization that they can trust.

How Much Does SEO Cost? A Quick Guide on SEO Pricing
how much does SEO cost?

How Much Does SEO Cost? A Quick Guide on SEO Pricing

This comprehensive rundown on the price of SEO services should give you a pretty good idea on what to expect when working with an SEO agency.

Marketing’s Role at Each Step of the Patient Experience
marketings role in each step of the patient experience

Marketing’s Role at Each Step of the Patient Experience

The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.

Are Google Ads Worth It?
Are Google Ads Worth It?

Are Google Ads Worth It?

Make sure you know all the facts before investing in Google Ads. This article explains how Google Ads work, their benefits, and why they’re worth it.

What are the Benefits of SEO?
The Benefits of SEO

What are the Benefits of SEO?

Digital marketers have a vast array of tactics they can use to grow their business. Depending on their product, target buyer, and industry, they may focus on paid digital advertising, affiliate marketing, social media marketing, or perhaps in-person events.

11 PPC Tools to Optimize Your Medical PPC Campaigns
11 PPC Tools You Can Use to Easily Promote Your Medical Website

11 PPC Tools to Optimize Your Medical PPC Campaigns

For most business websites, securing the top position on Google is the ultimate goal. A medical website is no different. Whether you offer healthcare services or sell medical supplies, one of the fastest and most reliable ways to attract new patients or sell your supplies is through pay-per-click (PPC) advertising (for example, Google ads or Facebook ads).

Increase Brand Awareness Through Influencer Marketing
Increase Brand Awareness Through Influencer Marketing

Increase Brand Awareness Through Influencer Marketing

If you’re trying to improve brand awareness within a specific audience, learn why influencer marketing is more effective than traditional advertising.

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads
Reducing costs of acquisition

8 Uncommon Ways to Lower Your Cost Per Acquisition in Google Ads

The beauty of investing time in online marketing is all of the exposure you get for half the amount of effort you would spend in offline traditional methods. Plus, it exposes you to a wider market, giving you an opportunity to convert more prospects into customers. However, it’s not all fast profits… harnessing the benefits of online marketing requires much more planning than you think.

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps
Maximize Google Ads ROI

How to Maximize the Most Out of Your Google Ad Spend in 6 Steps

When you continue to get more clicks and conversions through your ad, Google will recognize that and give you better ad positions at lower costs. So what are the steps you need to follow to maximize your ad spend?

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers
Medical Clinic Header Image

7 Effective Tips for Medical Firms Using Google Ads to Drive Customers

Have you dabbled in digital advertising and Google Ads, but haven’t gotten the results you were looking for? Did you feel like you were spending a lot of money, but not getting many new patients? If so, you may want to consider revamping your Google Ad campaigns.

7 Common Marketing Mistakes That Affect Your Google Ad Conversions
Top Marketing Mistakes

7 Common Marketing Mistakes That Affect Your Google Ad Conversions

When properly implemented, advertising your business or specific products through Google Ads (formerly Google AdWords) can increase your sales tremendously. If you don’t want to waste money on Google Ads by going into it blindly, our digital marketing agency can help with ppc management. A good starting point is to check out our Paid Search strategy.

7 SEO Hacks that Increase Your Search Traffic in 60 Days
Search Engine Optimization

7 SEO Hacks that Increase Your Search Traffic in 60 Days

Are you ready to catapult your website’s ranking to the top of search engine results pages? If you’re strategic and focus on the user, then you can increase your SEO performance in less than 60 days- it is possible.

7 Steps to Win Local Customers Back By Using Google Map Packs
Google My Business Map Pack

7 Steps to Win Local Customers Back By Using Google Map Packs

Due to the advent of the internet connecting people like never before, you now have the opportunity to get customers from all around the world. However, one detail many businesses forget is that people within their 10-mile radius are probably their best potential customers.

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them
Best SEO Analytics Tools

A Step By Step Guide on the 6 Best SEO Analysis Tools and How to Use Them

Monitoring search engine optimization requires tools that provide the right data about your website, business, and customers to help you determine what’s working or not. With these tools, you can make the right moves that will help get your website to the top of the ranks.

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]
Creating high converting google ads

16 Google AdWords PPC Mistakes That Waste Time and Money [and How to Avoid It]

What are some mistakes that have made some of your ads perform poorly by costing money with little return? In this post, we’ll share some of the mistakes that can waste your PPC funds and how to fix them so that your PPC efforts can actually start generating some money.

13 Best Practices to Increase Search Traffic in Local Search Marketing
Local Search Marketing

13 Best Practices to Increase Search Traffic in Local Search Marketing

Implementing a local search optimization strategy will help you to drive high-quality visitors to your website and give you the leverage you need to showcase your products and services in front of your targeted audience.

7 Effective Tactics to Increase Local Conversions with Google Ads
Increase Local Conversion with Google AdWords

7 Effective Tactics to Increase Local Conversions with Google Ads

Have you ever wondered how you can increase your local conversions with Google Ads? It’s simple once you know how to do it. The first step is to look at local conversion tracking- a great tool provided by Google AdWords to the users to accurately measure the exact returns or ROI of ad spend.

13 PPC Trends to Increase Your CTR and Sales
PPC Trends to increase CTR

13 PPC Trends to Increase Your CTR and Sales

Pay-per-click (PPC) advertising is one medium that marketers have used over the years to bring in more sales for their business and achieve their targets. With this advertising method, businesses gain targeted traffic that is more likely to buy their products and services.

How to Build Effective Landing Pages for Facebook Advertising

How to Build Effective Landing Pages for Facebook Advertising

A landing page is one of the most effective ways of gaining leads for your business in social media marketing campaigns. Learn how to build a landing page that convinces visitors from Facebook to submit their information to you.

7 Steps to Quickly Drive More Clicks with Google Map Packs

7 Steps to Quickly Drive More Clicks with Google Map Packs

Most businesses are busy trying to please the whole world and they have neglected the group that may be more important than others: customers in their local area. With the Google Map Packs, there is an opportunity to gain more exposure to people close to your business.

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

Top 7 Factors When Choosing Atlanta SEO Services on a Budget

What factors matter when you’re looking to work with an SEO solutions company in Atlanta? There are sveral things to consider, however, 7 of them are key.

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions
Google AdWords Boost Conversion

8 Effective Ways to Use the New AdWords Promotion Extensions and Custom Intent Audiences to Boost Conversions

Google Ad extensions are extremely useful tools to help generate more traffic and to increase your business’ revenue. The only caveat is that it's obviously one of the most underutilized tools in Google AdWords. In this article, you’ll learn 8 ways you can use the new AdWords promotion extensions and even the most recent custom audience to boost your conversions

Creating Your First Facebook Ad Campaign
Facebook Ad Campaign

Creating Your First Facebook Ad Campaign

Our beginner's guide to Facebook advertising walks you through all the steps of creating your first Facebook Ad campaign, including targeting, budgeting, and creative.

7 Reasons Why User Experience (UX) is The New SEO Success Formula
User Experience - how to make successful SEO strategy

7 Reasons Why User Experience (UX) is The New SEO Success Formula

Google is getting much smarter each day. Its not enough to have just a content or to have it optimized for search engines only, its the visitors that counts nowadays and their interaction with your content. This is why User Experience is so important.

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising
AMP Landing Page Optimization

The World of AMP Landing Pages Has Arrived. How it Impacts Your Advertising

As an integral part of your advertising campaigns, any potential change to your landing pages should be taken seriously. Google’s release of fast-loading AMP landing pages is an exciting time for mobile advertisers. But it also complicates things (namely, learning how to get started with AMP).

13 Google AdWords Hacks to Increase Click-Through Rate and ROI
google-adwords

13 Google AdWords Hacks to Increase Click-Through Rate and ROI

Google AdWords is not just the biggest ad network but it’s clearly a market leader. Google had 75.8% US search ad revenue in 2016 which is expected to jump to 77.8% by the end of 2017 and by 2019, it’s expected to jump all the way up to 80.2%.

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts
medical-doctor

Using Social Proof to Boost Your Medical Practice’s Marketing Efforts

When it comes to turning online visitors and leads into patients, there are a lot of marketing tactics you can employ. However, more often than not, what it boils down to, is psychology. Understanding a bit about behavioral psychology can help you understand why your audience does (or doesn’t) take actions online.

How to Write Killer PPC Text Ads to Boost Your Medical Practice
group-doctors

How to Write Killer PPC Text Ads to Boost Your Medical Practice

Paid search has gone through countless iterations since its inception, but the fundamentals of ad copywriting have remained constant for generations. Despite that, search ads are a different type of animal, one where you have to consider components such as devices, formatting, ad extensions and audience types.

Using Twitter to Protect Your Reputation and Respond to Complaints

Using Twitter to Protect Your Reputation and Respond to Complaints

Protecting your reputation in the digital age is a very tricky challenge if you're in the healthcare space or any other industry. And, as social media continues to drive the business-consumer relationship, Twitter has become the go-to forum to manage these customer relationships.

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice
group-doctors

3 Ways Google AdWords Keyword Planner Can Grow Your Medical Practice

At the heart of any successful PPC AdWords campaigns are your keywords. The keywords you choose to build your campaigns around are what will dictate who sees your ads, as well as when and where they’ll see them.

Yelp’s Role in Reputation Management for Medical Professionals

Yelp’s Role in Reputation Management for Medical Professionals

Long before online ratings and reviews were the norm, there was Yelp, a small but growing platform that gave normal guys and gals one singular place to make - and seek out - reviews from the trenches.

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume
group-doctors

Use Google My Business to Boost Your Medical Practice’s Local Patient Volume

Search engine optimization – or SEO – is extremely important for the growth and longevity of your medical practice. Without a solid SEO strategy in place, your prospective patients simply won’t find your practice online when they conduct their day-to-day health-related searches.

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

How to Use Geotargeting to Target Specific Areas for Your Multi-Location Medical Practices

One of the biggest concerns with using pay-per-click (PPC) ads is the potential expense associated with it. But you can control and limit that spending by ensuring your ads are only shown to geographic regions that matter to your practice–be it an entire city or just a few blocks within that city.

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

How Healthcare Practices Can Build a Negative Keyword List to Save on Pay-Per-Click Costs

Regardless of if you’re new to AdWords or have run successful PPC campaigns for your healthcare practice, you likely know that keywords play a huge role in your strategy. Most folks spend a great deal of time determining which keywords will result in more clicks and higher conversions.

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

How to Use Remarketing Like a Pro to Grow Your Healthcare Practice

Not everyone who visits your website the first go-around is ready to schedule a consultation or make some other form of conversion. In fact, 97% of visitors, on average, don’t complete any type of action during their first visit to a website.

Types of patient testimonials to use for your marketing

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

How Hospitals Can Use Geotargeting to Increase Patient Acquisition

With most folks all but surgically attached to their smartphones, finding ways to use these devices – and a consumers’ mobility – to your advantage is something retailers have been doing for years.

3 Simple Ways to Use Paid Search in Healthcare Marketing
Consumerization Healthcare

3 Simple Ways to Use Paid Search in Healthcare Marketing

If you are a Pay-Per-Click company, like us, or a business owner in the medical industry, use these free tips and their specific applications for paid search in pain management marketing or healthcare advertising.

Social Media’s Growing Role in Healthcare Marketing

Social Media’s Growing Role in Healthcare Marketing

Social media is a vital component in today's healthcare marketing strategy. 72% of patients searched for health-related information online before and after.

The Power of Programmatic: Finding the Right Audience at the Right Price

The Power of Programmatic: Finding the Right Audience at the Right Price

Maximizing your ROI through display advertising has never been as possible as it is today with the advent of programmatic allowing advertisers to seek out and target qualified audiences more effectively than ever

The Importance of Call Tracking for Paid Search
11 PPC Tools You Can Use to Easily Promote Your Medical Website

The Importance of Call Tracking for Paid Search

Effectively optimize your paid search accounts by capture additional conversion data, through phone call tracking.

How to Integrate Your Digital Marketing Campaign
healthcare API integrations

How to Integrate Your Digital Marketing Campaign

Integrated marketing strategies have become a hot button topic for search marketers and brands alike in the past year because trying to keep up with penalty changes or repairing damage from penalties has, frankly, become exhausting.

Online Reputation Management 101

Online Reputation Management 101

A great reputation makes all the difference. Learn how to utilize testimonials, online profiles and reviews to stand out from the crowd.

What Facebook Taught Me by Flagging My Account
Target Referral Traffic with Facebook Ads

What Facebook Taught Me by Flagging My Account

Having trouble with your Facebook account? Learn the best way to get in touch with them and resolve any issues without panicking and wasting precious time.

Reinforce Your Brand through Content Marketing
https://lh5.googleusercontent.com/RM2H-34Vxp3yUn5MLpwN8m8lYL-JkosrGN1yXkQ-1S5nP-2a-m6yLsJ0GU8mhVBDBLBb9XmZ9ZzEFASRee6pMTkxNl7WJqAoaGcEswbzEKmXlmr25a7Z75x_RfPo0thKqubeNEsd

Reinforce Your Brand through Content Marketing

The Internet gives you a proverbial layup every day just by being there. If you're not taking advantage of its omnipotence, that’s on you.

Google Shopping: What are Product Listing Ads?

Google Shopping: What are Product Listing Ads?

A Brief History Lesson Does anyone remember a Google service named Froogle? Some of you may have an idea, while most will have absolutely no clue what I’m talking about. Froogle, launched back in 2002, was Google’s original attempt to create an online e-commerce search comparison tool. By 2007 the name changed to Google Product […]

Social Media Marketing for Private Practices

Social Media Marketing for Private Practices

A solid social media marketing strategy is a great way to grow your dental or clinical practice and is something you should be implementing.

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?
Google Ads Trends

Google Experiments With Banner Ads in SERP. What Does This Mean for Advertisers and Users?

There is a lot of buzz around the newest experiment that Google is running with ad placement, which could change the way the SERPs are displayed. Just this week Google began running banner ads for a select group of advertisers. These ads are currently only showing for fewer than 5% of all search queries, but […]

What Is Converged Media?
Marketing Strategy

What Is Converged Media?

Learn about converged media, the combination of paid, earned and owned media, and how each one plays an important role in the success of your online business.

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