Lindsay Rivera
HR Manager
Lindsay Rivera is Cardinal's HR Manager. Lindsay serves a very important role in handling employee recruitment and retention, staff development, onboarding, benefits and compensation, implementing HR policies, and most importantly, giving our employees an internal voice within the organization. Lindsay brings extensive HR experience from multiple industries ranging from medical practices, IT, and logistics. Outside of the office, she enjoys traveling, going to outdoor concerts, and spending time with her amazing family.
Ryan Schmitt
Analytics Associate
Ryan realized his interest in marketing data at a young age and spent time in various digital marketing roles while studying at the University of Georgia. After graduating with a degree in Marketing (Digital Marketing concentration) and Management, he joined Cardinal as an Analytics Associate. Ryan loves problem-solving and is driven by his desire to expand his marketing skillset. When he’s not building digital dashboards, Ryan spends his time rooting for all GA sports teams, especially the Dawgs. He also enjoys unexpected adventures, exploring new places, cooking new foods, and gaming with his friends.
Shayna Dubois
Sr. SEO Specialist
With over 4 years of experience in SEO, Shayna has worked with large companies spanning various industries including financial, luxury beauty, and large chain restaurants. After helping her family business with SEO work, she fell in love with helping small and mid-market companies develop strategies to build strong online presences. Her experience working with different brands and industries has helped her develop a well-rounded SEO background. She is ready to take on any challenge!
When Shayna is not working you can find her planning her next traveling adventure or painting away in her home studio. She loves oil painting! If she’s not traveling or painting, you can find her searching for the next up and coming restaurant. She is such a foodie!
Alyssa King
Jr. SEO Specialist / Digital PR
Originally from Florida, Alyssa decided to leave home to start her career in Atlanta, GA. Alyssa graduated with a Bachelor of Science in Public Relations from Florida A&M University (Go Rattlers!). She continued her education at the University of Central Florida (Go Knights!) to pursue her Master of Arts in Mass Media. During her studies, she had the opportunity to participate in various internships in Tallahassee, Fl. These internships allowed her to gain office experience, learn how to utilize different online programs, and receive a deeper understanding of public relations and marketing.
In her free time, Alyssa enjoys spending hours watching criminal minds, making candles, and listening to true-crime podcasts. If she’s not home she enjoys trying new restaurants, finding new venues, and making new friends.
Alyssa joined the Flock as an SEO intern. It was then that she found her passion for working in Off-site SEO and Digital Marketing. She is very excited to continue her journey with Cardinal Digital Marketing as a Jr. SEO Specialist/ Digital PR, and keep on flocking!
Caroline Hendricks
Jr Creative Specialist
Caroline Hendricks graduated with a Bachelor of Fine Arts with a concentration in Graphic Design from the University of North Georgia. In her time at school and throughout her internship, she has gained experience in Graphic Design and Creative Strategy. She is enjoying working with the creative team to produce strong, strategic work.
In her free time, Caroline enjoys doing anything creative, specifically pottery and screen printing, going snowboarding, and taking care of her house plants!
Lauren Walters
Digital Account Manager
Lauren joined the Cardinal flock with a strong background in digital marketing, offering a balance of strategic, creative, and analytical skills. She has worked primarily on internal marketing teams serving various industries, including the nonprofit, engineering, and medical fields. In previous roles, Lauren has utilized data to strategize targeted digital campaigns and engaging website experiences. With experience working collaboratively among committees, agencies, and specialists, Lauren is excited to bring her expertise in project management to the Cardinal team.
In her free time, you can find her bouncing around midtown with her boyfriend or binge-watching her favorite shows with her two cats, Dracula and Lolo.
Cinthia Pruitt
Marketing Account Executive
Cinthia is a passionate individual with a knack for challenging herself and sharpening her skills. With a Business Administration degree from Oglethorpe University, Cinthia joined the Cardinal team with a strong background in technology sales.
Outside of work, she is always up for an adventure- whether that's hiking, boxing, running, or white water rafting. She also enjoys traveling and has been to London, Paris, Hawaii, and her native country, Honduras, and looks forward to her next trip!
Abby Gant
Senior Creative Strategist
Abby joined Cardinal from the broadcast media industry. A graduate of the University of Georgia, she majored in journalism where she discovered she loved bringing people’s stories to life. She took this passion and combined it with her design skills, building websites and creating digital content for a variety of brands and businesses.
Abby loves the Carolina Panthers more than just about anything, solo-roadtrips, and hanging out with her brothers.
Daniel Trozzo
Senior Account Manager
Daniel joins Cardinal after years of producing digital strategies for multi-location franchise brands. Daniel quickly discovered his love for paid search, programmatic and search engine optimization. Daniel has helped ignite growth for clients by analyzing market data and working hand in hand with business owners to evaluate their goals and produce lasting results. Daniel’s previous work included companies within the independent healthcare, home improvement, financial services and retail sectors.
Daniel enjoys discovering new restaurants, breweries and whiskey bars in the area. An avid basketball fan, Daniel hopes that the Atlanta Hawks will be relevant again in the years to come.
Emma Kellams
Senior Account Manager and Creative Strategist
Emma started out her career in traditional advertising, but was quickly drawn to the digital world due to its combination of technology, creativity, and measurability. Since then, Emma has developed robust digital marketing experience on the agency side, servicing brands of all sizes and industries, including healthcare, financial services, home services, multilocal retail, and e-commerce. Emma has a strong entrepreneurial spirit and seeks to always learn, improve, and ultimately be a great partner to her clients.
Emma enjoys music, wine, fitness, design, comedy shows (Saturday Night Live is a lifelong favorite), and spending time with friends and family. Emma is also a lover of all things travel, and enjoys putting her scuba certification to use when she heads anywhere tropical!
Darrell Tyler
SEO Associate Manager
Darrell was sworn into the Flock after spending a few years developing and executing search engine optimization strategies for ecommerce brands, local businesses, and a multi location franchise brand. His passion for marketing comes from his love of writing and examining the world around him. Hailing from New York City, Darrell thrives on facing new challenges and adapting to the situation at hand. With a background also in sales, his proven SEO track record led him to generate millions of dollars in revenue for his previous clients. As he continues to develop his SEO knowledge and creativity, he patiently awaits his next marketing challenge.
As a student of life, he spends most of his time trying new vegan recipes, reading non-fiction, and spending time with his loved ones. When he’s not at home, he can be found at the gym, hiking through nature, and searching for the finest avocados.
Alex Kemp
Director of PPC
Alex graduated from Georgia College & State University where he majored in marketing. He was first introduced to the world of search engine optimization in his senior year and has been hooked ever since. Alex loves the ever-changing nature of search marketing and learning new strategies and best practices.
Outside of work, Alex enjoys playing music with his friends, playing golf, and being outdoors.
Kylee Lutz
Senior Director, Account & Client Services
A dynamic media and analytics marketer, Kylee is known for her tenacity for marketing, building and monetizing digital brands across various industries. She possesses a unique blend of pioneering spirit combined with a deep passion for both technology and business. She is an innovative thinker and campaign strategist who has extensive experience managing comprehensive digital marketing programs. Kylee’s work experience includes both client-side and agency, truly understanding what it takes to increase brand awareness, generate leads, and acquire new customers.
Kylee has worked within a variety of industries spearheading both digital and traditional media initiatives, most notably, helping to deliver the world’s first unified marketing solution to the healthcare industry. As a digital media expert, she boasts a proven track record of developing unique strategies to help position both startups and multi-million dollar brands across a number of digital platforms.
Outside of the office, Kylee enjoys spending time outdoors with her husky Aurora and cheering on her beloved Denver Broncos.
Annie Grace Wilson
Account Manager
Annie Grace joins Cardinal as an Account Manager with experience in a variety of industries. Her experience is primarily agency-based with a mixture of B2C and B2B clients. As a University of Mississippi alumni with a degree in Marketing and Corporate Relations, she began her digital marketing career in college and has never looked back. She is a driven individual who enjoys helping people and brands succeed and accomplish their digital marketing goals. Annie Grace enjoys challenges, collaboration with peers, and learning new facets of Search Engine Optimization and Paid Media.
In her free time, she loves spending time with family, friends and cheering on her different sports teams with her husband. Although a Memphian, her favorite place to be is Seaside, FL on the beach.
Casey Langston
Senior Account Manager
Casey joined the Flock after spending five years at a small digital marketing firm where she was able to gain diverse experience in building and managing digital programs for clients in a wide variety of industries. She joins Cardinal as a Senior Account Manager and is excited to use her experience, and love for project management (she’s never met a to-do list she didn’t like) to lead clients to success.
Casey’s a graduate of Kennesaw State University, and in her free time, she’s probably at home catching up on TV shows with her husband, visiting an Atlanta brewery, learning astrology, or reading from her collection of old mystery novels. A self-proclaimed “crazy cat lady”, her four cats Kitty, Zoe, Buffy, and Coconut are the world to her.
Monica Martinez-Jimenez
SEO Specialist
Monica joins the flock with a diverse background in sales, web development, and SEO. She graduated from Texas State University with a dual degree in Journalism and International Relations.
Shortly after, Monica began her career in SEO through the world of e-commerce and has been living the agency life ever since. Monica enjoys working with a variety of businesses and industries and is passionate about helping clients find their niche in competitive markets.
In her free time, Monica enjoys spending time outdoors with her Husky (Maya), trying out new restaurants in Austin, learning how to cook, and traveling solo.
Graham Jennings
Paid Media Manager
Graham has worked in the paid digital space on both the business and agency side for the majority of his professional career. Being able to understand the needs of clients from personal experience drives his work at the agency level and ensures client success from the get-go by collaborating on shared campaign goals. He greatly enjoys collaborative strategy and believes that the best results come when great minds put their heads together.
Graham enjoys finding the small tweaks and opportunities that can lead to big success for clients. When Graham isn’t working, he can be found disc golfing, tinkering around the house, tending his garden, or enjoying nature.
Cydney Fuller
Sr. Account Director
Cydney is a seasoned account manager with experience in both digital and traditional advertising for multi-million dollar brands. Through her career in advertising, she helped clients build brand awareness, generate leads, and increase conversion. Cydney’s background has provided her with experience in collaborating with media, creative, production, project management, and analytics giving her a well-rounded foundation. She is passionate about relationship building, communication, and creating strategic solutions.
Outside of work, she enjoys chasing her two kids and two Yorkies around. Cydney also loves exercising and baking in her spare time. On a Saturday, you can find her cheering on her alma mater, FSU, in football – GO NOLES!
Leighanne Houston
Senior Account Executive
Hailing from the Sunshine State, Leighanne graduated from Florida State University with a degree in Public Relations and began her career in the traditional PR world. After a few years, she transitioned into the digital marketing space to further expand on her passion for helping brands tell their unique stories online. With several years of account and project management experience in various industries, she prides herself on her attention to detail, love of learning, and ability to connect with people quickly and authentically.
Traveling is one of her favorite things to do, and her travels have taken her to Thailand, Greece, Spain, Italy, France, and beyond. However, her favorite place of all is Cabo San Lucas! In her spare time, Leighanne loves to spend time with her family, friends, and husband, eat at any of Atlanta's amazing restaurants (although she's partial to sushi and Italian food), and listen to a good true-crime podcast.
LaTisha Clayton
Demand Generation Manager
LaTisha comes to Cardinal with more than 10 years of experience in paid media, sales, data analysis, and email marketing in the online course industry. During her career, LaTisha focused heavily on buying media using Facebook and managing demand generation campaigns for small business owners.
LaTisha has also crafted content for influencer campaigns with brands including Beazer Homes, Chase Bank, Progressive Insurance, and PNC Bank. She graduated from Kennesaw State University majoring in French and Spanish.
Her passion for marketing led her to Cardinal where she's excited to geek out every day over open rates, attribution, and demand generation funnels.
In her free time, she can be found walking in the park with her husband, prepping for a fitness competition, or creating video content for her online courses.
Sabrina Matthews
Senior Web Developer
Born in Bangladesh, raised in the USA, Sabrina has been developing since 2009. She graduated from Georgia Gwinnett College with my bachelor's in Information Technology, Digital Media track. Sabrina has always had an eye for creativity. She drew as a hobby growing up which she is able to incorporate into her career as she creates beautiful, responsive, and modern WordPress websites. Understanding a client's wants and needs is Sabrina's first initiative. She focuses on web solutions with the idea in mind to create flawless designs and implement the cleanest solutions in coding structures to minimize technical debt and provide longevity for all clients' digital needs. Web architecture is what Sabrina specializes in along with site speed, ADA compliance, and fluid infrastructures. She is a subject matter expert in frontend technology.
Sabrina has worked under many digital marketing agencies like PureRED, Luckie & Co., Big Red Rooster, and Swarm Agency. She also worked under Georgia Pacific, a Fortune 500 company. She has made an impactful impression on many big business clients such as Aarons, Rollins, Rheem, BuyBuy Baby, and many more. Sabrina has done UI/UX consulting, product development, and web development. Her experience speaks towards her confidence in the work she outputs.
Katie Hughes
Paid Media Supervisor
Katie joins the Cardinal flock after years of working in digital marketing on the product team within an agency setting. She enjoys planning and executing cross-channel marketing strategies that drive results. She believes in the importance of strong communication and collaboration. Katie has worked with clients in a wide variety of industries including Healthcare, Transportation and Logistics, Finance, Insurance, and Telecommunication. She is driven by data and has an unwavering passion for client service. Her philosophy is straightforward: align the marketing strategy with the client’s internal business structure and goals to drive efficient and effective results. Outside of work, you can find Katie spending time with her family and friends, going to the beach, and watching professional tennis.
Tara Bannon
Account Director
Tara joins the Cardinal flock with an extensive background in digital marketing. After earning her bachelor's degree in Mass Communications from the University of Delaware, she entered the world of advertising at a digital marketing agency in Charleston, South Carolina. It was there that Tara’s passion for digital marketing began.
With over 4 years experience as an account manager, Tara prides herself on building great relationships with her clients and is dedicated to helping her clients grow their brands, bring in quality leads and see results.
Outside of the office, Tara enjoys cooking, trying new restaurants and hanging out with her two dogs, Toast and Butter.
Ashley Petrochenko
Director of Marketing
As the Director of Marketing, Ashley leads Cardinal’s marketing program, which includes content strategy and demand generation. For nearly ten years, Ashley has helped B2B companies tell their stories, educate and inspire their customers, and enhance their brand image. Her career has spanned a variety of industries, including manufacturing, consulting services, horticulture, and financial services. An empathetic marketer, Ashley has an innate ability to understand buyer audiences and a ferocious curiosity to learn everything about them. She uses these insights to develop innovative content strategies that motivate and inspire people to take action.
In her free time, you can find Ashley outside, either hiking and kayaking around Maine, taking photographs, or working on her small flower farm.
Nicholas Van Winkle
Director of Paid Media
Nicholas Van Winkle’s digital marketing experience is both seasoned and varied. His positions have spanned account and media management to research and advanced analytics. His clients have ranged from Fortune 100 to local plumber. He’s been client-side directing multiple agencies and agency-side working with multiple clients. Having worn so many hats in different contexts has provided him a novel view of how it all comes together. Inspired by what ultimately works to drive results, and unconstrained by digital marketing dogmas, Nicholas’s approach is simple: match client business needs to digital marketing outcomes. When he’s not busily applying this approach for Cardinal’s clients, you can find him with his wife and his son in and around Grant Park, racing bikes, or irritating friends with tedious and pointless philosophizing. He also suggests he is fashionable, a claim that is easily contested.
Keandra Howard
Paid Search Media Manager
Keandra joined the flock with years of paid search experience in the automotive industry. With a desire to explore more avenues, she chose to spread her wings at Cardinal. Keandra admires the enthusiasm from her fellow flockers and is proud to serve a company dedicated to performance. She is excited to have the opportunity to dive into the nitty gritty details of designing digital marketing strategies that optimize results for clients.
Her background includes a degree in Communication from Cornell University. When she’s not working, she’s recording content for her podcast Tea With Kea or video chatting her mom.
Alex Membrillo
CEO
Alex Membrillo is the CEO of Cardinal, a digital marketing agency focused on growing multi location companies. His work as CEO of Cardinal also recently earned him the honor of being selected as a member of the 2018 Top 40 Under 40 list by Georgia State University as well as 2015 and 2016 Top 20 Entrepreneur of metro Atlanta by TiE Atlanta, Atlanta Business Chronicle’s 2016 Small Business Person of the Year and Digital Marketer of the Year by Technology Association of Georgia (TAG).
Cardinal has experienced exponential growth under Membrillo’s leadership, being consecutively named on the Inc. 5000 list of fastest growing privately-held US companies for the last three years. Membrillo’s innovative approach to digital marketing has transformed the industry and delivered remarkable results to clients of all sizes and markets. He has been featured in leading national publications including The Business Journals, Entrepreneur, Search Engine Journal, and The Wall Street Journal. He has also served as an expert speaker for conferences including the American Marketing Association, SouthWired, and Vistage Executive Leaders, where he spoke on his unique approach to Millennial Management to over 400 CEOs.
Taylor Rutan
Senior Account Manager
Originally from New York, Taylor has lived most of her life in the Tampa Bay area. As a Marketing major from the University of South Florida St. Petersburg, she found her true passion for all things digital marketing with a strong emphasis in search engine optimization. Her extensive experience ranges in B2B and B2C campaigns across the technology and education industry. Taylor thrives on generating quality leads and learning new ways to analyze and improve the online presence of her clients.
Outside of work, Tay enjoys rock climbing, hiking with her family and is OBSESSED with her 100-pound labradoodle, named Ollie. She is a big craft beer lover and a full-time Swiftie (not just because they share the same name!) She also lives for football season, cheering on the Tampa Bay Buccaneers and USF Bulls.
Kayce Ledford
Senior Account Manager
Kayce joined the Cardinal flock with a strong background in digital marketing. She has worked both on the client-side and the agency experience, serving brands across various industries including home services, consumer packaged goods and financial services.
Always up for a new challenge, Kayce is an avid problem-solver passionate about leveraging data analytics to discover key insights that drive client success. Kayce is a graduate of the University of Georgia and in her free time you can find her hiking to waterfalls in North Georgia or catching up on her favorite shows. She aspires to one day make great pottery and learn to play the drums!
Chandra Sandquist
SEO Strategist
Chandra is a result - driven digital marketing professional who has a strong background in search engine optimization. print and web design, analytic, and online merchandising. She started her SE0 career by working in-house for a Fortune 500 global retailer, and since then has helped a variety of B2C and B2B clients across various verticals -Financial, Travel, Healthcare, Education, Technology, and more. Chandra graduated from the University of Wisconsin - Madison with a degree in Art/Graphic Design and is passionate about design and UX and how that translates to SEO. Outside of the office, Chandra spends the majority of her free time playing tag with her two kids (ages 5 and 3).
Sometimes her Beagle even joins in! Although she doesn't get to do this as often as she'd like, traveling and exploring new places are at the lop of her list. She has also taken up running recently and wants to work her way up to finishing a half - marathon.
Hillary Levitz
Account Director
Hillary joined Cardinal with a strong background in Paid Media and a passion for cultivating meaningful client relationships. Her previous experience as a Paid Search Media Manager prepared her to easily translate technical optimizations into digestible learnings while her ability to prioritize and understand the “big picture” allows her to manage and advise the complete customer journey.
In her spare time, Hillary competes as a coxswain for the Atlanta Rowing Club and enjoys spending as much time as possible near the water.
Sarah Bradley
Senior Account Director
Sarah’s love for digital advertising started over 6 years ago and has been full speed ahead ever since. She has experience account and project managing large enterprise clients, but also helping to grow small businesses – guiding all her clients through this digital world. She has worked on accounts in many different industries but is most excited about the world of healthcare digital advertising, as it pertains to Social and PPC. She prides herself on her personable communication with clients and her attention to detail, while driving digital strategies that grow ROI. She is a Georgia girl, graduated from Georgia Southern University and has never lived anywhere else. Outside of the office, she enjoys spending time with her baby boy and singing in the car.
Gina Membrillo
Talent Acquisition Manager
Gina has always had a passion for marketing and connecting with people. Since joining the Flock, she has sourced and placed nearly half of our team through building a trusting relationship. Never did she think her career path would lead her to recruiting. Prior to joining Cardinal, Gina’s almost 15-year career had a long trajectory in marketing for large global software companies. It’s there that she realized that she wanted to play more into her strengths of connection. From there, she launched her career into recruiting, connecting with people and their dreams of moving along their careers with Cardinal.
When she’s not in The Nest, you can find Gina working out with her husband or snacking on a meat & cheese platter. But what keeps her occupied the most in her free time are her 2 boys. As the CEO of her family, staying light on her feet with them is almost another full-time job.
Shawna LeBlanc
Marketing Account Executive
Originally from Massachusetts, Shawna moved to the south in 2011 and has called it home ever since. Having worked for one of the biggest agencies in the country in telecommunications, Shawna found herself in the automotive digital marketing industry and fell in love with it. Going from automotive marketing to healthcare was a leap, but Shawna jumped in feet first here at Cardinal and prides herself on always being up for whatever task the day brings!
Jacquelyn Green
Associate Director of SEO
Jacquelyn comes to the Flock with a diverse digital marketing background spanning content marketing, account management, and technical SEO. After spending a few years in the e-commerce SEO game, Jacquelyn found her true passion for helping small and mid-market businesses thrive by developing robust organic search strategies grounded in great content and smart technical optimizations. Jacquelyn’s favorite part of any client engagement is working directly with businesses to learn what makes them tick and build SEO plans of attack that uniquely reflect their goals. She has worked with clients in a variety of industries, including healthcare, financial services, retail and e-commerce, and technology.
When she isn’t studying SERPs or crawling sites, Jacquelyn enjoys painting, writing, watching the Real Housewives of any city, and hoping people will ask to see photos of her dog, Zsa Zsa. (She’s really cute.)
Carlton Yarborough
Paid Search Intern
Carlton graduated from the University of Georgia with a Bachelor’s degree in Advertising and New Media. After concluding her time at UGA, her goal was to work alongside others that share similar passions and interests in the digital marketing field. Carlton was drawn to Cardinal because of their enthusiasm for digital marketing, welcoming atmosphere, and dedication to learning from one another. She is thrilled to be a part of the flock and is excited to bring her energy and skills to the team!
In her free time, Carlton enjoys rewatching The Office, listening to podcasts, and cooking in the kitchen. When she's not at home, she likes exploring Atlanta, going on long walks, or traveling to see her friends, family, and four family dogs.
Rachel Parris
Digital Account Manager
Rachel graduated from the University of Georgia with a degree in Marketing (concentration in Digital Marketing). She has a strong background in SEO and PPC and is a skilled campaign strategist. She has experience on both the client-side and the agency side and loves working with clients to take their marketing to the next level. Rachel is obsessed with learning new things & loves to identify new trends in the ever-changing digital marketing field.
In her free time, Rachel enjoys walking on the Beltline, making elaborate charcuterie boards, and watching reality TV (specifically the Kardashians and The Bachelor/Bachelorette). She also loves to spend time with her friends and family and cheering on the Dawgs on Saturdays.
Stephanie Page
Senior Creative Project Manager
Originally from West Palm Beach, Florida, Stephanie landed in Atlanta by a lucky throw of a dart. Stephanie has extensive agency experience managing marketing and advertising campaigns for brands such as Coca-Cola, Home Depot, Piedmont Healthcare, Kroger and Labcorp. She began her career in design which has given her a well-rounded approach to managing the ins and outs of project details and timelines.
When Stephanie isn’t working, she is either lost in the woods exploring the unbeaten path or planning her next traveling adventure. Fun fact: Stephanie is a (very) proud owner to Luna, a Greyhound who recently retired from racing at the Palm Beach Kennel Club. Luna is now enjoying her retirement by swimming in creeks and sleeping all day.
Emilee Russell
Marketing Intern
Emilee graduated from Kennesaw State University with a degree in Communications: Media and Entertainment. After spending a few years working in various fashion marketing roles, and social media coordination, she joins Cardinal as a Marketing intern. With a passion for copywriting, videography, and all things creative, Emilee has been able to hone her skills by assisting with in-house marketing projects.
Outside of work, Emilee has a passion for fashion, thrift shopping, and film. She loves to collect funky vintage home decor, and designer clothing. She is a tea connoisseur, so you will find her at home making a delicious chai or crafting the perfect matcha green tea latte.
Jacqueline Richtman
Account Manager
Jacqueline joined the Cardinal flock after spending several years as an SEO analyst and marketing assistant. Her love for digital marketing grew while she attended the University of Georgia (go dawgs!), graduating with a degree in public relations and a minor in English. She is passionate about providing results and improving the online presence of each and every one of her clients. She thrives on project management and organization and is excited to help your company generate quality leads with her skills in digital marketing.
Originally from Savannah, GA, Jacqueline now resides in Orlando, Florida. In her free time, Jacqueline enjoys reading, cuddling with her dog, doing pilates, listening to true crime podcasts and eating lots & lots of yummy food cooked by her fiancé. You can often find her exploring her local bookshops with a matcha latte in hand!
Jazmin Servin
Paid Search Manager
Jazmin joined cardinal with years of paid media experience in the automotive industry and with agency clients. Throughout her career in digital advertising, she has helped clients generate more leads then ever before, develop brand awareness, and bring more traffic to their website. She enjoys building great relationships with her clients and working together with her teammates to bring amazing results. She is a highly detail-oriented and results-oriented professional with experience working in the marketing and advertising industry. She graduated from Lewis University, also known as the Harvard of the Midwest, double majoring in Marketing and Social Media Marketing along with obtaining her MBA. Jazmin is excited about working with cardinal and using her motivation and dedication to the team.
In her free time, Jazmin spends most of her time interior designing her home and traveling with her husband. Her favorite place she has traveled to has been Jamaica for her honeymoon!
Leila Samuels
Paid Search Supervisor
Leila is a specialist in the digital marketing space with a passion for analytics and strategic planning. She immersed herself in the world of pay-per-click advertising after graduating from Duke University. Her experience ranges from e-commerce to lead generation clients with a keen focus on data-based decision making. When she is not busy exploring the latest in the SEM space, you can find her clanking in the gym, out for a hike, submerged in books, or playing the piano.
Lexie White
Creative Intern
Lexie White graduated with a Bachelor of Fine Arts with a concentration in Graphic Design from the University of North Georgia. During her time at school, she gained experience in Graphic Design and Photography, and put them to use in both print and digital design. She is enjoying working with the creative team to learn more about creative strategy and produce successful web designs. In her free time, Lexie enjoys discovering creative hobbies like sewing and crocheting, cooking and baking new recipes, and hanging out with her dog Sadie!
Seth Prandy
Paid Search Media Manager
Seth comes to Cardinal after years of digital marketing in an agency setting, focusing on service-based industries. He is impressed by the dedication and enthusiasm of his teammates. Seth looks forward to the different insights his coworkers can offer and enjoys using such insights to ensure optimal performance for clients.
His background includes years of service in the US Navy, and a degree in business administration. In his free time, he enjoys training his dog and playing disc golf.
Matthew Eakins
Senior SEO Specialist
A long road of customer service and freelance journalism brought Matt to the world of SEO. Before joining Cardinal, he worked primarily with automotive dealerships handling local, on-page, strategy, and technical SEO. The appeal of a smaller, concentrated team focused on healthcare marketing really drew him to Cardinal. He blends his history of customer service with his industry experience to help clients achieve their goals, making sure to create a collaborative, friendly, and professional connection with his clients.
When he’s not diving into keyword research or messing with code, Matt enjoys playing disc golf and board games with his wife, spending time with his cat and dog, playing drums and guitar, listening to records, attending shows / concerts, reading, and taking up new hobbies he absolutely cannot commit enough time to.
Ruchi Patel
Paid Search Manager
Ruchi joined the flock with some solid paid search experience in the travel and ecommerce vertical. She loves to challenge herself and learn new things on the fly, both in her personal and professional life. She is meticulous, articulate and loves well-formatted worksheets! Ruchi appreciates the little things in life and is grateful to be a part of a company that is performance-driven and is employee-centric.
When she is not working, you will find her enjoying a little bit of everything - from hiking on a nice sunny day, trying a new recipe for her family and friends, watching re-runs of her favorite show to re-organizing her space the 50th time!
Venus Sayanam
Paid Search Intern
I graduated from the University of North Georgia with a bachelor's degree in Digital Marketing. (Go Nighthawks!) I have tackled the creative side of marketing by managing two companies' social media accounts. One was for a non-profit organization and the other was for a winery. I love to be creative and push myself to think outside of the box. I am now ready to tackle the analytical side of marketing. I love to analyze situations and knowing what and why something is happening. Data helps me strategize better as well as make better decisions. I was always one to question the why and how behind every action or theory, and I find joy in being a Paid Search Intern as it is my job to diagnose a situation from data and use my knowledge to fix it. I am people-oriented person and love building relationships. I am excited to work with and learn from all these amazing and extremely intelligent mentors and being able to use my learned knowledge to create effective digital marketing strategies for clients.
In my spare time, I enjoy hiking, going to concerts, experiencing different cultures of food, and watching movies with my family.
Kendrick Woodall
Paid Search Intern
Kendrick graduated from Georgia Southern University with a degree in Business Administration focused in Marketing. After college, she moved to Atlanta to begin my internship with Cardinal, where she is a part of the Paid Search team. She is learning all the ins and outs of Digital Marketing and what it takes to be successful in this industry. In her free time she enjoys traveling, cooking, and spending time with family and friends.
Megan Brooks
SEO Associate
Originally from Charleston, SC, Megan chased her dreams of becoming an elite swimmer by attending the University of Georgia to train with the team, while also following her passion of marketing. After graduating in 2018, Megan became a professional swimmer, traveling all over the US and even internationally, while balancing a full-time marketing job. In 2020 she decided to move to Atlanta to be with her now husband, and to focus on her career in marketing. With a strong background in SEO and paid social, Megan knows how to get the job done! After working in several areas of digital marketing, Megan decided to work for Cardinal so she could focus on SEO with a team she could count on. She also loves to cook, stay active, travel, and cheer on the Dawgs with her husband. In her free time, you can find her in the kitchen or spending time with friends!
Amanda Davis
CRO Manager
Mandy has always had a passion for marketing. When she was a little girl, she would steal the TV remote just to make sure no one muted the commercials. And since then, she’s had her sights set on a career in marketing.
After graduating from the Georgia Tech Scheller College of Business, Mandy spent three years at a small digital marketing firm where she was able to gain diverse experience in building and managing digital programs for clients in a wide variety of industries. She then joined the Flock as CRO Manager, where she’s helping spearhead the development of Cardinal’s newest service offering: Conversion Rate Optimization.
When she’s not working, Mandy hangs out with her fiancé, Carson, and their animals, Hazel and Mocha. Mandy, Carson, and Hazel (their dog) love adventuring outdoors. Sadly, they haven’t quite figured out how to get Mocha to go with them… but she’s a cat so they don’t blame her.
Lauren Blackwell
Senior Digital Account Manager
Lauren joined Cardinal bringing along a vast digital marketing background covering paid media, e-commerce, web optimization, and email. Lauren has sat on both the client-side and agency side, serving in a wide variety of industries including automotive, cosmetics, commercial cleaning and more. Lauren is excited to bring her experience in lead generation and passion for analytics to the team.
In her free time, Lauren loves hanging outside with her Bernese Mountain Dog and going for a ride on her motorcycle.
Maria Bacce
Paid Social Media Manager
“Maria joins Cardinal with an agency background in paid social media and a love for all things digital marketing. Maria is an out-of-the-box thinker who is passionate about crafting creative solutions for clients in order to encourage growth and sales through social platforms. The ever-changing world of social media suits Maria exceedingly well as she enjoys the challenge of utilizing both her creative and analytical mind to improve client performance.
In her free time, Maria enjoys having movie marathons, cuddling with her bunny Leo and a nice Argentine asado with her family.”
Finn Rueffert
Technical SEO Analyst
After spending a few years doing everything from local SEO to ghostwriting for famous fruitcake companies, Finn joined the Flock to focus on, and learn more about, his main interest: Technical SEO. With a varied background in the hospitality industry, video production, and graphic design, Finn is always looking to expand his skill set so that he can apply aspects of it to whatever project is thrown at him.
When he’s not on his work computer, Finn tries in vain to go through life without acquiring yet another interest or hobby. You can find him flipping through every long box at a comic convention, attempting to play the banjo, hand sewing a half-decent puppet, or sitting at his other computer.
Sonia Martinez
Talent Acquisitions Specialist
Sonia Martinez graduated from the University of Georgia with a degree in Business Management (Go Dawgs!). Throughout college, she grew her passion for leading, relationship-building, and connecting with others. Sonia is a motivated and dedicated leader who is always eager to help drive results. With Cardinal's expansion, she currently sources and recruits top talent and is always looking forward to meeting new people and helping the flock grow. Sonia is excited about working in the Digital Marketing space, but especially enjoys evaluating and aligning candidates with their most-suited role and seeing candidates grow within the company.
Outside of the office, Sonia enjoys volunteering, spending time with family and friends, and most of all exploring new cities and dishes!
Melissa Conner
Sr. Account Director
Melissa is a strategic digital marketing and account leader with 8+ years of experience partnering with clients to inspire growth at the intersection of technology and creativity. Her background is a mixture of B2C and B2B marketing on the agency and client-sides, in industries including entertainment, nonprofit, finance, government/defense, pharma, and healthcare. A long-time Atlantan, Melissa is passionate about helping people and brands connect through digital experiences, leading teams, collaborating with peers, and driving solutions that help businesses thrive.
Melissa graduated from Georgia College & State University with a bachelor’s degree in Marketing. In her free time, she enjoys spending time with friends and family, traveling, cycling, long walks with her dog Finley, and anything that involves good food.
Amber Hill
Sr. SEO Specialist
Originally from Jacksonville, FL, Amber has moved all around the state of Florida but currently resides in Tampa. She graduated from the University of Central Florida with a bachelor’s degree in Marketing. In her last semester of college, she was a digital marketing intern and dove into the world of SEO. She has been working in SEO since. She is creative in nature and likes that she can utilize her creativity to build technical and content strategies. She is very excited to be a part of the Flock. In her free time, she enjoys spending time outside with her dog and soon-to-be husband, binge-watching the latest Netflix series, singing, and going to local events.
Kendall Freeze
Account Manager
Born and raised in Charlotte, North Carolina, Kendall’s passion for marketing began while attending Meredith College in Raleigh. Kendall’s interest in brand representation led her to pursue a career in digital marketing where she could provide businesses with personalized advertising. Her experience is primary agency-based and ranges across various industries with SMB clients. Kendall excels with client-facing interactions and prefers consistent communication to showcase her expertise in organic Search Engine Optimization, Search Engine Marketing, and Google Analytics.
Kendall is a self-motivated individual who is driven by her want to succeed and grow. She values a challenge, meeting each with an open and positive mindset. Outside of work, she enjoys traveling, venturing to new restaurants, and spending time with loved ones.
Evan Ilgenfritz
Director of Paid Media Strategy
Evan has a wealth of paid media experience across a variety of industries, from small local businesses to publicly-traded national chains. As Director of Paid Media Strategy, he works with Cardinal's Account and Implementation teams to ensure that campaigns are driving the right value for each client, while identifying and activating opportunities for growth. Evan is experienced in managing campaigns through Paid Search, Paid Social, Display, and Video, giving him a unique perspective on performance optimization and full-funnel marketing strategies. Ultimately, Evan is laser-focused on deploying digital marketing initiatives that deliver meaningful and measurable results for the business
Jason Donovan
Account Manager
Driven by client results, the individual growth of Cardinal team members and the future growth of the agency, Jason is focused on the integration of all of the components that make Cardinal a great marketing partner for clients and a great place to work for every employee.
Jason’s background includes marketing and operations, and leadership roles in local, national and multi-national companies such as StubHub.com, global fastener giant, YKK, and his own previous ventures.
A graduate of the University of Georgia, he is an active volunteer with Golden Retriever and Labrador rescue groups in Atlanta.
Lauren Leone
SVP of Client Services
Lauren Leone is Cardinal's partnership expert. She is pivotal in setting digital strategies for new accounts and working with internal teams to see through campaign execution. As SVP of Client Services, she outlines all new client agreements, facilitates and leads quarterly business reviews for key accounts, and identifies opportunities for client growth. In her 7-year tenure with the agency, she has managed multi-million dollar marketing budgets for national brands like Lifestance Health, DentalOne Partners, Colorado Christian University, Papa John's Pizza.
Lauren Leone
SVP of Client Services
Lauren Leone is Cardinal's healthcare partnership expert. She is pivotal in setting digital strategies for new accounts and working with internal teams to see through campaign execution. As SVP of Client Services, she outlines all new client agreements, facilitates and leads quarterly business reviews for key accounts, and identifies opportunities for client growth. In her 7-year tenure with the agency, she has managed multi-million dollar marketing budgets for national healthcare brands like CareSpot Urgent Care (Tenet Health), Dental One Partners, LifeStance Health, and Sage Dental.
Rich Briddock
SVP of Performance Marketing
Richard’s digital marketing experience includes working on multi-million dollar media accounts for a number of fortune 500 companies including Verizon, H&R Block and Equifax. He is a specialist in holistic SEM strategy, paid search optimization, mobile optimization, conversion and analytics and is always looking to develop innovative approaches to improve client performance.
Harking from England, Richard chose and unusual path to digital marketing having studied law in London before co-founding a legal start-up company in Atlanta. Outside of work, Richard is an avid soccer fan, who enjoys running, travelling and spending time with his new son, Thomas.
Erica McHugh
SVP of Agency Operations
Erica has called several cities home, from Detroit, MI to Charleston, SC, but after finding her way to Atlanta about two years ago she’s decided to plant her roots. She loves every aspect of digital marketing, working in-house in everything from industrial B2B to e-commerce, she finally decided to join the Cardinal team to surround herself with a team as passionate about digital as she is.
Erica graduated from Clemson University with a degree in Business Administration focused in Marketing. In the fall she loves returning to Clemson for college football game days. She’s also an avid traveler, and has enjoyed having adventures in Australia, Costa Rica, Bali and beyond! In Atlanta she loves going to summer concerts and taking her Aussiedoodle on hikes.
Caleb Quintana
Paid Social Media Manager
Caleb comes to Cardinal with a strong background in digital, focusing heavily on social media marketing, paid search and programmatic advertising. Previously, Caleb has held leadership positions at ad agencies of all sizes and worked with brands including AT&T, McDonald’s, Home Depot & Campbell’s. He is particularly interested in cross-channel marketing and learning how each channel adds to an overarching strategy. He graduated from Florida Gulf Coast University, majoring in Marketing and minoring in Advertising.
Outside of the agency walls, Caleb loves to cook, travel and hang out with his girlfriend & Border Collie, who’s consistently a bad dog..
John McAlpin
Director of SEO
John is deeply engaged in the local and national SEO community. John has a strong background in enterprise healthcare, previously working with Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and many other international companies.
John studied Advertising and Marketing from the University of North Texas, and even studied international marketing abroad in Austria and Slovenia. In his free time, John enjoys traveling with his wife, playing guitar and drums, and cooking BBQ for the family.
Allison Reinert
Senior PR Partner
Allison Reinert’s marketing and public relations experience spans more than a decade. Believing that Internet marketing and PR are pivotal components to any businesses’ long term growth and success, Allison always strives to find the best and most cost effective ways to meet the needs of clients.
Allison’s background comprises of marketing for local and national brands in a range of industries including consumer and professional services, retail, hospitality, and banking. In addition, her PR initiatives have resulted in getting clients and colleagues featured in a range of publications including national media outlets such as Entrepreneur, AMEX Open Forum, and The Wall Street Journal.
A graduate of Columbus State University, Allison earned a B.B.A. degree in Marketing with an emphasis in Management. She has been happy to call metro Atlanta home since 1995.
