Blog | Cardinal Digital Marketing

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance

How to Build A Scalable MSO Marketing Strategy

3 Ways to Improve Google Ads Lead Quality for Healthcare

20 Top Digital Marketing Terms and Definitions

Marketing Insights & Trends

20 Top Digital Marketing Terms and Definitions

If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Marketing Insights & Trends

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Marketing Insights & Trends

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!

What to Expect During Agency Onboarding

Marketing Insights & Trends

What to Expect During Agency Onboarding

Wondering what you should expect when you hire a new digital marketing agency? Our step-by-step overview walks you through the entire onboarding process.

In-House Marketing vs. Agency – What You Need to Know

Marketing Insights & Trends

In-House Marketing vs. Agency – What You Need to Know

Not sure if you should build an in-house marketing team or hire an agency? We share objective information, including all the pros and cons in this article.

How to Select Your First Digital Marketing Agency

Marketing Insights & Trends

How to Select Your First Digital Marketing Agency

When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Marketing Insights & Trends

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!

10 In-Demand Digital Marketing Skills to Have in 2019

Marketing Insights & Trends

10 In-Demand Digital Marketing Skills to Have in 2019

Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master.

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

Marketing Insights & Trends

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

Marketing Insights & Trends

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.

Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance

How to Build A Scalable MSO Marketing Strategy

3 Ways to Improve Google Ads Lead Quality for Healthcare

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20 Top Digital Marketing Terms and Definitions

How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition

How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

What to Expect During Agency Onboarding

In-House Marketing vs. Agency – What You Need to Know

How to Select Your First Digital Marketing Agency

How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

10 In-Demand Digital Marketing Skills to Have in 2019

How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

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