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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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Explore Our Latest Articles

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Why It’s So Hard To Get High-Quality Leads in a HIPAA World
Marketing Insights & Trends

Why It’s So Hard To Get High-Quality Leads in a HIPAA World

Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.

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How Can Marketing Be Patient-Centric?
Marketing Insights & Trends

How Can Marketing Be Patient-Centric?

In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.

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Health Advertising | Tactics that Grow Healthcare Practices
Marketing Insights & Trends

Health Advertising | Tactics that Grow Healthcare Practices

With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.

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Marketing for Doctors | Top Growth Strategies
Marketing Insights & Trends

Marketing for Doctors | Top Growth Strategies

In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.

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Top Healthcare Marketing Strategies & Guide
Marketing Insights & Trends

Top Healthcare Marketing Strategies & Guide

Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a highly-optimized healthcare marketing campaign. Below are some of the best healthcare marketing strategies to give your practice a considerable competitive advantage.

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Why is Healthcare Marketing Important?
Marketing Insights & Trends

Why is Healthcare Marketing Important?

The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.

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10 Healthcare Marketing Trends for 2023
Marketing Insights & Trends

10 Healthcare Marketing Trends for 2023

Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.

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Marketing Value-based Care and Improving Patient Health Outcomes
Marketing Insights & Trends

Marketing Value-based Care and Improving Patient Health Outcomes

The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.

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Healthcare Marketing & HIPAA: What’s Changing?
Marketing Insights & Trends

Healthcare Marketing & HIPAA: What’s Changing?

Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.

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5 Patient Acquisition Marketing Strategies for 2023
Marketing Insights & Trends

5 Patient Acquisition Marketing Strategies for 2023

What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.

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