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Healthcare Marketing Blog

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Privacy First: Marketing Technologies That Prioritize HIPAA Compliance

Healthcare marketers must strike a balance between effective marketing strategies and strict privacy rules. Here's our list of HIPAA-compliant marketing technologies healthcare marketers can use to get their jobs done while still ensuring compliance.

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How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Huston Methodist Hospital
Marketing Insights & Trends

How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI.

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How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Kate Cole Header
Marketing Insights & Trends

How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

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How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way
Matt Gove
Marketing Insights & Trends

How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way

On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.

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3 Tips to Grow Your Medical Practice with Digital Marketing
doctors-group
Marketing Insights & Trends

3 Tips to Grow Your Medical Practice with Digital Marketing

There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.

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Types of patient testimonials to use for your marketing
Marketing Insights & Trends

Types of patient testimonials to use for your marketing

Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.

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Why Healthcare Patient Personas Matter for Digital Marketing
Marketing Insights & Trends

Why Healthcare Patient Personas Matter for Digital Marketing

Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!

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How Brands Can Use Google Trends for Market Research
Marketing Insights & Trends

How Brands Can Use Google Trends for Market Research

While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research.  In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.

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Marketing 101: Tips from Steve Jobs
Marketing Insights & Trends

Marketing 101: Tips from Steve Jobs

Discover some great marketing tips from Steve Jobs at Cardinal Digital Marketing, a team of data-driven marketers & creative strategists.

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