5-Step Paid Media Strategy to Attract Your Ideal Patients
Advanced tactics and tips to improve paid media performance and drive qualified lead volume in healthcare.
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Marketing Insights & Trends
Healthcare Marketing Strategies During A Recession
During times of economic uncertainty, adjusting your patient acquisition strategies is vital to ensure you remain profitable and can continue growing. Here are some of the top marketing recommendations from our experts.
Marketing Insights & Trends
Insights From Ignite: Inside the Minds of Healthcare’s Top Marketing Leaders
What’s working in healthcare marketing right now? We asked the experts—from top health systems to leading providers—and they delivered real-world strategies to tackle today’s toughest patient acquisition and brand-building challenges.
Marketing Insights & Trends
How to Set Smarter Healthcare Marketing Goals
Weak goals lead to wasted ad spend and missed growth opportunities. In this guide, we’ll break down how to set smarter, data-driven marketing goals that drive high-quality leads, optimize ad spend, and fuel real business growth.
Marketing Insights & Trends
How to Build a Full-Funnel Healthcare Marketing Strategy
A full-funnel strategy is essential for connecting with patients at every stage of their journey. Learn how to adapt to changing consumer control, navigate evolving marketing funnels, and leverage a diverse channel mix for impactful patient engagement.
Marketing Insights & Trends
Orthopedics Marketing in 2025: The Top Trends to Watch
Orthopedic groups continue to face hurdles like staffing gaps and economic pressures, but there’s still plenty of growth to capture. With the orthopedic implants market on the rise, thoughtful marketing strategies can help practices connect with patients and stay competitive.
Marketing Insights & Trends
Top Veterinary Marketing Trends for 2025: Strategies for Growth in a Changing Industry
Pet care is booming, and competition is fierce. Pet parents are more discerning than ever, making it crucial for veterinary groups to rethink their marketing. In 2025, success means adopting smarter strategies that build trust and drive visits.
Marketing Insights & Trends
Top Physical Therapy Marketing Trends for 2025
Physical therapy groups are entering 2025 with their share of challenges—tight budgets, staffing shortages, and increasingly cautious patients. But these hurdles come alongside opportunities for growth. From rethinking patient experiences to smarter use of data and AI, these trends point to a new way forward for PT marketing.
Marketing Insights & Trends
How To Build a Digital Marketing Roadmap—and Why You Need One
Ready to bridge the gap between goals and results? A robust digital marketing roadmap ensures your efforts stay focused, your team aligned, and your strategy on track. Discover how to prioritize what matters most and set yourself up for measurable success—plus, grab a free template to get started!
Marketing Insights & Trends
Top Dermatology Marketing Trends for 2025
Dermatology marketing isn’t standing still—2025 calls for fresh ideas and a sharper focus on patient engagement. People want their skincare providers to offer more than just treatments; they’re looking for trust, transparency, and a seamless experience from start to finish. Let’s unpack the trends that will help dermatology practices stand out in 2025.
Dental
Top Dental & DSO Marketing Trends for 2025
As the dental industry faces slower growth from acquisitions, DSOs are turning their focus on maximizing the efficiency and potential of existing locations. Success in 2025 will depend on DSOs’ ability to align marketing and operational strategies to meet patient needs, optimize capacity, and deliver measurable ROI.
Marketing Insights & Trends
Marketing + Operations: Why Total Alignment is Vital to Growth
Because healthcare organizations are selling a provider relationship rather than just a simple product, alignment between marketing and operations is essential. Strong marketing alignment is not just critical for marketing success, but for the success of the business as well. Here are four main types of marketing alignment and how to achieve them.
Marketing Insights & Trends
Healthcare Marketing Trends in 2025: Marketers Doing More
With high costs affecting healthcare consumers and providers alike, more pressure is being placed on marketing. Here are the crucial healthcare marketing trends for marketers to be aware of heading into 2025.
Marketing Insights & Trends
Scaling Up Key Takeaways & Actionable Tips for 2025
Explore the key takeaways from Scaling Up 2024. Learn about the evolving role of the marketing leader, how to leverage your existing data for more effective marketing as well as internal alignment, and the importance of meeting patients where they are through frictionless digital contact.
Marketing Insights & Trends
Top Healthcare Marketing Strategies & Guide
Healthcare groups and medical practitioners who wish to bolster their digital presence and increase their patient base must have a highly-optimized healthcare marketing campaign. Below are some of the best healthcare marketing strategies to give your practice a considerable competitive advantage.
Marketing Insights & Trends
Top LASIK Marketing Trends for 2025
As 2025 approaches, here’s a look at the LASIK marketing trends you should be aware of. What patient acquisition strategies are working right now? More importantly, how do you need to evolve your LASIK marketing strategy to stay competitive in 2025? Let’s dive in.
Marketing Insights & Trends
Top Optometry Marketing Trends for 2025
With 2025 ahead of us, here’s a look at the top optometry marketing trends for 2025. What will be the best marketing strategies to increase your patient base? How do you position your optometry practice marketing-wise to be more competitive in 2025? Let’s take a look.
Marketing Insights & Trends
8 Video Marketing Trends for Healthcare in 2025
Video is an essential element of a successful healthcare marketing strategy. Learn the top 8 video marketing trends for 2025 and how you can embrace them.
Marketing Insights & Trends
8 Urgent Care Marketing Trends to Follow in 2025
New urgent care marketing trends are emerging in response to the global pandemic. Learn what this means for healthcare marketers in 2025.
Dental
Dykema DSO Takeaways & Dental Marketing Strategy for 2025
Discover the key takeaways from the Dykema DSO Conference 2024! Learn how to navigate current dental industry challenges, capitalize on growth opportunities, and implement effective marketing strategies for 2025.
Marketing Insights & Trends
We’re Attending HMPS 2024: Ideas to Revolutionize Healthcare Marketing
HMPS 2024 is right around the corner, and it's set to be a game-changer. Join us to uncover the event's unmatched value and see how Cardinal is all geared up to bring our specialized knowledge in HIPAA-compliant healthcare marketing to Las Vegas.
Marketing Insights & Trends
Healthcare Social Media Advertising Trends in 2024
Healthcare social media marketing is going through a season of change in 2024 thanks to increasing regulation and the preeminence of AI. Here are the top healthcare social media trends for 2024 that you need to maintain your edge in the new year.
Marketing Insights & Trends
2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Marketing Insights & Trends
How Our Agency Maintains Exclusivity in Competitive Healthcare Markets
Explore how our agency balances unique healthcare marketing strategies with shared insights, ensuring distinct solutions amidst competition.
Marketing Insights & Trends
2024 Healthcare SEO Insights: 7 Trends to Watch
AI is shifting SEO in healthcare; are you ready? These are the top trends and recommendations to implement in 2024 to optimize your healthcare SEO strategy and ensure patients find you—and trust you.
Marketing Insights & Trends
Healthcare Recruitment Marketing: 3 Strategies to Attract Talent
Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.
Marketing Insights & Trends
Why It’s So Hard To Get High-Quality Leads in a HIPAA World
Here we want to take you through what exactly is standing in your way in terms of marketing-as-normal in a healthcare setting, and what you can do to succeed with marketing in a HIPAA world.
Marketing Insights & Trends
How Can Marketing Be Patient-Centric?
In case you haven’t been paying attention, the healthcare sector has undergone a pivotal and rapid change driven mainly by consumerization. As more people realize they must actively take control of their healthcare journey and medical decisions, healthcare has evolved into a consumer-driven market. As such, healthcare marketers must adopt the patient-centric approach to marketing to achieve the highest level of patient satisfaction.
Marketing Insights & Trends
Health Advertising | Tactics that Grow Healthcare Practices
With healthcare’s pivotal shift towards consumerization, many physicians and practitioners have struggled to attract new patients and grow their practices. The days of a physician-focused market are slowly fading as patients become empowered to take control of their healthcare journey. Healthcare providers need a comprehensive marketing plan to stay competitive in this ever-changing industry. Below are several proven health advertising tactics to help grow your practice.
Marketing Insights & Trends
Marketing for Doctors | Top Growth Strategies
In the past, medical doctors could maintain a profitable patient volume in a physician-focused market. Plus, you can get away with a one-size-fits-all approach to marketing because as long as you provide healthcare, people will come to you. That’s not the case anymore, especially with the current consumer-driven market. Physicians must invest in a robust digital marketing campaign to grow their practice with the healthcare industry growing more competitive. Below are several growth strategies regarding marketing for doctors.
Marketing Insights & Trends
Why is Healthcare Marketing Important?
The healthcare industry is rapidly evolving. Healthcare used to be a volume-based market centered around physicians but has now transformed into a quality-based sector revolving around consumers. Healthcare organizations looking for sustainable growth and increasing patient volume should ensure they have a fully-realized healthcare marketing strategy in place.
Marketing Insights & Trends
10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.
Marketing Insights & Trends
Marketing Value-based Care and Improving Patient Health Outcomes
The pressure is increasing for healthcare to shift towards a value-based care model. Healthcare organizations looking to keep pace should consider a range of technologies, including marketing solutions, to improve patient outcomes and quality of care.
Marketing Insights & Trends
Healthcare Marketing & HIPAA: What’s Changing?
Healthcare marketers, take note: The government is refining guidelines around what data you can and cannot use. Good news is you can still engage patients in effective, HIPAA-compliant marketing if you take the right steps.
Marketing Insights & Trends
5 Patient Acquisition Marketing Strategies for 2023
What are the most effective ways to attract new patients in 2023? Here’s a closer look at five essential components to incorporate into your patient acquisition marketing strategy.
Marketing Insights & Trends
How 6 Healthcare Marketing Leaders Are Navigating 2023
We’ve brought together six healthcare marketing experts to share their 2023 marketing predictions on how they’ll navigate the year ahead. Read on to get new ideas and strategies to drive patient acquisition, increase loyalty, and build a brand that patients love.
Marketing Insights & Trends
What is Healthcare Marketing?
Healthcare marketing is a critical aspect of the healthcare industry, aimed at improving patient engagement and experiences. In this blog post, we'll explore healthcare marketing, and the impact that a robust marketing strategy has on increasing growth.
Marketing Insights & Trends
Benefits of Healthcare Marketing That Will Help You Grow
Discover the benefits of healthcare marketing for your organization, from building a strong patient pipeline to maximizing conversions.
Marketing Insights & Trends
Top Dermatology Marketing Trends for 2023
What trends await dermatologists in 2023? Here’s a look at the top dermatology marketing trends that will help you better manage and market your dermatology group. What patient acquisition strategies are emerging in the dermatology space? More importantly, which dermatology marketing will help you stay competitive in 2023? Let’s take a look.
Marketing Insights & Trends
Healthcare PPC & Google Ads Marketing Trends in 2023
Thanks to recent advancements in AI and algorithmic learning, automated systems can now deliver significant, never-before-seen capabilities to advertisers in the patient care and healthcare services spaces. However, important industry-wide changes in PPC advertising can have a direct impact on the efficacy of such systems, which is why human oversight is critical if your automated patient acquisition strategy is to help you gain and retain a competitive advantage in 2023 and beyond.
Marketing Insights & Trends
Top Healthcare SEO Trends for 2023
As Google continually refines its ranking algorithm, healthcare marketers must stay informed of the latest search engine optimization strategies, best practices, and updates if they want to build a reliable patient acquisition machine. Here are the top SEO trends that will continue to impact the healthcare industry in 2023.
Marketing Insights & Trends
Google’s Helpful Content Update & Impact on Healthcare
Healthcare organizations must adjust quickly as Google continues to pursue user-centric content over articles written for the search engine’s algorithm. Here’s how you should tailor your content strategy to answer patient questions while continuing to implement SEO best practices.
Marketing Insights & Trends
HIPAA Marketing 101: Your Guide to Protecting Patient Privacy
In the healthcare industry, it can be difficult to create great advertising efforts while also complying with HIPAA regulations. In this blog post, we will discuss advertising best practices to ensure your marketing efforts are HIPAA compliant.
Marketing Insights & Trends
The State of Healthcare Marketing 2022
Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition.
Marketing Insights & Trends
Top Google Ads & PPC Trends for 2022
How will new data privacy guidelines, machine learning advancements, and other important trends affect Google Ads in 2022? In this blog post, we detail eight trends to keep an eye on as you plan your paid search strategies for the coming year.
Marketing Insights & Trends
Why Digital Marketing Takes Time
It’s only natural to want fast results from your marketing spend. The reality is that it takes time to see consistent results from most digital marketing strategies. Here are a few excellent reasons why from the people who conduct performance reporting each and every day.
Marketing Insights & Trends
Top Digital Marketing Trends for 2022
Each year, our team of marketing geeks puts their heads together to identify the top digital marketing trends for the coming year. The theme this year is data, machines, and the prevailing power of human ingenuity. As you plan for 2022, here’s what these trends might mean for you.
Marketing Insights & Trends
Is Your Digital Marketing Agency Underperforming? 5 Things to Look At
Whether your team already uses a digital marketing agency or you’re thinking about bringing one in to help shoulder the load, there are a few questions you need to ask to measure effectiveness and evaluate performance (ahem, ROI) objectively.
Marketing Insights & Trends
Webinar: How LifeStance Health Grew to 500+ Locations
See how a 500+ location mental health provider is growing through innovative digital marketing strategies.
Marketing Insights & Trends
Top SEO Trends to Watch in 2022
It is that time of year again when we forecast the search engine optimization (SEO) trends that will make a difference in digital marketing in 2022. Join Cardinal Digital Marketing as our industry experts read the cards and analyze where search is now and where it's headed to stay a leap ahead of the competition.
Marketing Insights & Trends
Top Facebook Advertising Trends for 2022
Each year around this time, we take an in-depth look at how Facebook advertising is changing. What do marketers across industries need to prepare for? What can they do to maintain their competitive edge? Perhaps most importantly, how can organizations make sure their Facebook ad spend is worth it in the face of increasing data restrictions?
Marketing Insights & Trends
Healthcare Marketing in the Age of Consumerism
Consumerism has taken healthcare by storm, forcing marketers to adapt their strategies. What follows is a look at what the consumerization of healthcare looks like, what it means for healthcare organizations, as well as some tactics you can adopt to acquire and keep patients.
Marketing Insights & Trends
10 Healthcare Marketing Trends for 2022
Surprise, surprise—the evolution of healthcare marketing presses on. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Read on if you’re wondering what other organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth.
Marketing Insights & Trends
Webinar: Boost Conversion Rates by Optimizing Your Digital User Experience
Do you have clicks and traffic but are struggling to book patient appointments? The problem could be your website or landing page. Minor annoyances or confusing features can deter users from taking action. To increase conversion rates, you need to examine your user experience and remove all barriers that might prevent patients from booking an appointment.
Marketing Insights & Trends
How Much Does Digital Marketing Cost?
Our digital marketing pricing guide will help you get an idea of how much you can expect to invest in your campaigns.
Marketing Insights & Trends
How to Define Your USP and Improve Your Healthcare Marketing
In a highly competitive digital marketplace, healthcare marketers need to develop messaging that will attract the right patients. They need to identify what keywords to focus on for SEO, PPC, and content. Yet, all aspects of digital marketing strategy become a lot clearer once you establish your unique selling proposition (USP). Here’s how.
Marketing Insights & Trends
7 Ways Digital Marketing Can Improve The Patient Experience
When it comes to improving the patient experience, there are some simple strategies that many healthcare providers overlook. Here’s a look at what other practices are doing that you might be missing, as well as the core digital experiences that today’s patients expect.
Marketing Insights & Trends
4 Marketing Strategy Examples That Delivered Results
We examine four case studies of previous digital marketing campaigns which delivered results. While marketing is not always an exact science, these examples prove that there are tried and tested methods of improving a brand's visibility online and translating that exposure to sales.
Marketing Insights & Trends
5 Communication Best Practices That Build Patient Loyalty
So much of patient loyalty comes down to communication. Wondering why patients aren’t coming back? Here are five actionable strategies that can help increase word-of-mouth recommendations while reducing patient churn.
Marketing Insights & Trends
How to Create an RFP That Finds You the Ideal Marketing Agency
What goes into a strong request for proposal (RFP), one that will help a healthcare organization find the very best marketing partner? What do you look for when sending the RFP to agencies and evaluating their proposals? Here’s our quick guide to marketing RFPs for healthcare.
Marketing Insights & Trends
How to Select a Digital Marketing Agency for Your Healthcare Organization
A four-step guide to help healthcare marketers ensure that the next agency they bring on has some serious staying power.
Marketing Insights & Trends
Healthcare Marketing for a Mobile-First World
Healthcare organizations must not only prioritize digital but make the mobile experience a priority. This article examines channels along the patient journey and how you can optimize each one for better mobile experiences.
Marketing Insights & Trends
Round Table: Digital Marketing Growth Strategies for 2021
The healthcare industry is experiencing fundamental shifts and more organizations are fueling growth through innovative digital strategies. Here's how 3 healthcare marketing experts are using digital to attract and engage patients.
Digital Transformation
How to Drive Telehealth Adoption in the “Post-COVID” Era
Is COVID-19 over yet? We wish, but not quite. Though change is on the horizon, the pandemic lingers on. As does the demand for telehealth.
Marketing Insights & Trends
Survey: The State of Healthcare Marketing in 2021
Gain a better understanding of the current state of healthcare marketing in 2021 and what you need to do to grow your healthcare organization.
Marketing Insights & Trends
Webinar: Local SEO Strategy For Multi-Location Medical Practices
Dominate your local markets and rank higher in Google Search and Maps when you implement these local SEO best practices for your multi-location medical practice.
Marketing Insights & Trends
How Patients Choose Healthcare Providers: What You Need to Know and Do
Now more than ever, patients call the shots. Thanks to 24/7 internet access and unprecedented access to information, patients can be a lot more selective when it comes to finding and choosing a healthcare provider.
Marketing Insights & Trends
Your First Marketing Agency: What to Expect
Marketing is critical to any business's success. If you are considering using a digital marketing agency, learn what to expect.
Marketing Insights & Trends
Navigating a Surgical Backlog While Protecting Your Brand
With COVID-19 hospitalizations climbing, surgeries are being postponed. Learn how to navigate a surgical backlog and protect brand reputation.
Marketing Insights & Trends
Top Programmatic Advertising Trends for 2021
Discover the top 2021 programmatic advertising trends and how marketers can adapt to these new trends next year.
Marketing Insights & Trends
5 Conversion Rate Optimization Trends (CRO) for 2021
Conversion rate optimization (CRO) will be vitally important to digital marketers in 2021. Here are 5 CRO trends you can expect and how to prepare for them.
Marketing Insights & Trends
5 Things We Wish Our Digital Marketing Clients Knew
We're going to take some space to get a few things off our chest, speaking as a digital marketing agency. See it as a little tip sheet to get the best results when you hire us. At the same time, we'll also try to bust a few myths and educate people more about the core processes behind what we do.
Marketing Insights & Trends
How to Make Patients Feel Safe Getting In-Person Care
As patients continue to look for answers and reassurance, healthcare providers have an opportunity to provide authoritative information—to build a reputation of reliability, trust, and expertise.
Marketing Insights & Trends
2021 Hospital Marketing Trends
New hospital marketing trends are evolving in response to the global pandemic. Learn what this means for healthcare marketers in 2021.
Marketing Insights & Trends
Marketing Playbook for Thriving After the Pandemic
As the pandemic continues, a people-first approach to marketing will help your organization rebound and grow stronger in 2021.
Digital Transformation
Why Telehealth Has a Future After COVID-19
Remote medicine is here to stay. Learn how to build a telehealth framework to meet current and future demand.
Marketing Insights & Trends
Amy Marshall from Ohio Health, Details How Digital & Traditional Marketing Has Helped Ignite Growth in Their Partner Network
Amy Marshall walks us through how the healthcare industry must pivot business to provide COVID services to increase revenue through trying times. The willingness to change your business model within healthcare marketing will help keep your business afloat.
Marketing Insights & Trends
How Paul Gross, CMO of National Vision, Increased Patient Acquisition at Optical Retail Locations
Paul Gross walks us through how the evolution of optometry marketing through the years has moved more to digital marketing to increase sales for National Vision. Then, he explains how personalizing ads and tailoring content for specific posts in certain areas will make the biggest difference in marketing successfully.
Marketing Insights & Trends
Matt Kelly from Salesforce on How Medical Practices and Healthcare Organizations Can Use Modern Technology to Increase Patient Volume
Modern technology helps healthcare digital marketing needs such as email marketing and social media marketing and is a great tool for healthcare marketers to use for patient nurturing, provider referrals, and so much more!
Marketing Insights & Trends
Digital Marketing for Beginners
Looking to develop a digital marketing strategy? Our beginner's guide to digital marketing breaks down the essentials to help you get started.
Marketing Insights & Trends
How to Connect with Healthcare Consumers During Challenging Times
Whether or not they’re spending money on their healthcare needs right now, consumers will still encounter your brand in their digital lives. This is an opportunity to remain at the forefront of their minds as an empathetic and helpful organization that they can trust.
Marketing Insights & Trends
How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices
From SEO to PPC to review generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-location healthcare group.
Marketing Insights & Trends
How Cody Lee, Vice President at Summit Partners, is Quickly Scaling Healthcare Groups with Effective Digital Marketing Tactics
Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that rhymed!) without any fancy tools.
Digital Transformation
Promoting Telehealth During COVID-19
The COVID-19 pandemic has accelerated telemedicine’s adoption. Learn how to promote it effectively and make it a long-term solution for your business.
Marketing Insights & Trends
How to Pivot Your Marketing Strategy During the COVID-19 Crisis
Not sure how to pivot your marketing strategy during the COVID-19 pandemic? Learn how to hone your SEO and paid media strategies to adapt to this uncertain time.
Marketing Insights & Trends
How Leslie Gibbs is Preparing Modern Vascular for Massive Growth
Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!
Marketing Insights & Trends
Marketing’s Role at Each Step of the Patient Experience
The better a patient’s experience, The more successful a healthcare provider will be, and marketers have a key role in shaping a seamless brand experience.
Marketing Insights & Trends
How Hernando Ruiz-Jimenez is Growing New York Presbyterian Hospital
Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.
Marketing Insights & Trends
20 Top Digital Marketing Terms and Definitions
If you’re new to digital marketing, you may wonder what a few terms mean. As in any industry, jargon and abbreviations exist and can sound like a foreign language to outsiders. In this article, I'll define 20 of the top digital marketing terms you need to know. But first, let’s get the basics out of the way.
Marketing Insights & Trends
How Chryssa Rich, Primary Health Medical Group, is Staying Ahead of New Competition
Chryssa walks us through the variety of marketing & branding strategies she uses to maintain PHMG's status as the top dog in town.
Marketing Insights & Trends
How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience
Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!
Marketing Insights & Trends
What to Expect During Agency Onboarding
Wondering what you should expect when you hire a new digital marketing agency? Our step-by-step overview walks you through the entire onboarding process.
Marketing Insights & Trends
In-House Marketing vs. Agency – What You Need to Know
Not sure if you should build an in-house marketing team or hire an agency? We share objective information, including all the pros and cons in this article.
Marketing Insights & Trends
How to Select Your First Digital Marketing Agency
When you need to expand your brand’s reach, how do you deliver on these important organizational objectives with limited in-house staffing or no marketing staff at all?
Marketing Insights & Trends
How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team
Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!
Marketing Insights & Trends
10 In-Demand Digital Marketing Skills to Have in 2019
Digital marketing consists of a large variety of tools, platforms, and tactics that all require some time to master.
Marketing Insights & Trends
How Ben Goodman, VP of Marketing for CareSpot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations
Ben Goodman plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies.
Marketing Insights & Trends
How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor
Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local population.
Marketing Insights & Trends
How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI
Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI.
Marketing Insights & Trends
How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation
Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.
Marketing Insights & Trends
How Matt Gove, Chief Consumer Officer of Piedmont Healthcare is Using Innovation to Increase Patient Volume in a Big Way
On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots.
Marketing Insights & Trends
3 Tips to Grow Your Medical Practice with Digital Marketing
There are a lot of ways to market your medical practice. TV commercials; flyers; word-of-mouth. But in the digital age that we all live in, one of the most effective ways to reach your audiences and build a loyal following is through digital marketing.
Marketing Insights & Trends
Types of patient testimonials to use for your marketing
Anyone with a gift for the written word can put lipstick on a pig and take it out on the town. In the patient-driven economy we’re currently in, your prospects are well aware of that, which is why they consume the content you produce (like your web pages) with a hint of skepticism.
Marketing Insights & Trends
Why Healthcare Patient Personas Matter for Digital Marketing
Are you marketing your healthcare practice or services to the wrong patients? If you don’t know your patient personas, all those blogs, social media posts, and PPC ads could be for naught!
Marketing Insights & Trends
How Brands Can Use Google Trends for Market Research
While Google Trends has been around for a while now, there are brands that are still not using the tool to its full potential for market research. In addition to illustrating a search term’s past, current, and future traffic volume, this tool also provides valuable insight into seasonal trends and regional interest for search terms.
Marketing Insights & Trends
Marketing 101: Tips from Steve Jobs
Discover some great marketing tips from Steve Jobs at Cardinal Digital Marketing, a team of data-driven marketers & creative strategists.