Cohesive Brand Identity and Maximized Conversions with the Top Pharma Web Design Company for Pharmaceutical Brands

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When it comes to the field of digital marketing, many healthcare companies have faithfully stuck to the tried-and-tested approaches. As a result, many healthcare and pharma companies are lagging. About a decade ago, the idea that big Pharma companies would leverage user experience through web design is a far-fetched one.
Not anymore.

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Pharmaceutical Web Design Company

Marketing a pharma brand has always been challenging because there are strict regulations set down by agencies like the FDA and legislations like HIPAA. However, the tide of progress can only be held back for long. These days, if your pharma website doesn’t have a striking web design, you’re losing out to your competitors.

Pharmaceutical Web Design Services
Pharmaceutical Web Design Agency

Full Service Pharma Web Design Agency

Cardinal Digital Marketing is a full-service digital marketing agency that specializes in medical web design and branding. We’ll help you build a website with unified branding and without the common pitfalls of healthcare sites.

Pharma Web Design: Why It Matters

While it’s not used to directly sell pharmaceutical products, a website is your brand’s main information hub and the first touchpoint for many of your potential customers and medical professionals. Here are some key statistics why pharma web design matters:

It takes 50 milliseconds for users to form an opinion about your website.

That’s 0.05 seconds for a user to decide whether they like to stay on your site or not. Your website should be able to give a good first impression and convert one-time visitors into paying customers. If your website has a higher bounce rate (users exiting your website without acting), it’s likely a web design problem.

94% of first impressions correlate with your website design.

When users find your pharma website, you want to create a good first impression – it can give a lasting impact on how potential customers perceive your brand. A poorly designed website isn’t going to get a vote of confidence for visitors. If you want to make a positive impact on your visitors, build a beautiful and functional website – one of the many things good web design can bring you.

75% of a brand’s credibility comes from web design.

When people find your website, you want them to know that your pharmaceutical brand is legitimate. A reputable online image is invaluable for a pharma company such as yours. You can’t afford to have a poorly designed website because it will reflect badly on your brand and will be perceived as untrustworthy. Build a website with good design and you’re going to foster trust and credibility towards your brand which will affect your bottom line.

38% of users will stop using a website with disorganized content or unattractive layout.

Again, this highlights the importance of mindful web design. You need a pharma website that contains the information that your visitors are looking for. Plus, the structure of your website must present the information in an intuitive and engaging way. If your visitors can’t find the information they’re looking for or have trouble navigating your site, they’ll simply leave.

74% of users are more like to revisit a mobile-friendly website.

According to Pew Research, 68% of Americans owned a tablet and 9 out of 10 people had a smartphone. On top of that, more than half of smartphone users use their devices to research health-related information online. More likely, your visitors will view your website through their mobile devices. Therefore, you need to make sure that you have a mobile-friendly pharma website. Mobile optimization isn’t a luxury anymore but a necessity.

73% of companies invest in web design to be competitive.

So what happens when people leave your site due to poor design and structure? They go to your competitors, and you can trust that they’ve invested in their website to make their brands stand out. The pharma industry is a very competitive one so you need all the help you can get to differentiate your brand from the competition. This statistic emphasizes the importance of a custom-made website to project a unique pharma brand.

Build a Competitive Pharma Website With the Creative Powerhouses at Cardinal

For many years now, Cardinal has been delivering game-changing web design solutions for healthcare businesses. Here’s what you can expect from our top-notch web design and development team:

Passion for the Healthcare Industry

For years, we’ve been collaborating with hospitals, clinics, dental offices, pharma companies, urgent care facilities, and more. Cardinal knows the healthcare marketing space – it’s our playground.

Responsive Pharma Website

We want your pharma website to work for you. When building a site, responsiveness and performance are our top priorities. Whether it’s on desktop or mobile, we guarantee that your website will function like a dream.

Custom Site Design

No website templates or builders – we don’t do that here. Our excellent team of web designers and developers will build you a custom-designed website according to your needs and preferences.

Built for Conversions

We won’t just build you a beautiful website, we ensure that it can convert visitors as well. We’re a results-driven agency and is always focused on making your investment count.

SEO-Optimized Website

Cardinal started as an SEO company so we know a thing or two about making your custom website rank.

Full-Service Agency Experience

Outside of web design, we can accommodate more of your marketing needs in case you wish to scale your campaign. We grow as you grow.

Are you ready to take your pharmaceutical website’s design to a whole new level? Get in touch with us and let’s talk about your next big web design project.

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What Are The Things a Reputable Pharma Web Design Company Can Do for You?

Do you really need a professional web design company for your pharma brand?
Here are some of the things an agency like Cardinal can do for you:

Create a Cohesive Brand Identity

Is your website’s branding muddy or just all over the place? To make a good first impression, you need to have cohesive branding. Without a cohesive brand identity, your website is just bound to come up short. An effective website requires consistent and tangible brand design.
With an agency partner like Cardinal, you can build a successful pharma brand that’s distinctive, comprehensive, and strategic. Your site branding should tap into your potential customer’s interests and effectively communicate your product offerings and promises to your visitors.

Build a Better-Converting Website

When building a website, you should have a set of different goals in mind – from sales, to engagement, to leads. It’s a must that you design your website the right way. To build a website that prioritizes conversions, the needs of the users must be prioritized. This should be the foundation of the website you create.
A better-converting website will not only look good but it needs to be built with a clear path to its conversion points. In addition, your pharma website must support users on their journey towards your goals. A reputable web design company can help you build a website that focuses on conversions with elements like user-friendly checkouts and high-converting product pages.

Prioritize Security

The pharma industry goes through more regulation changes and scrutiny more than any other. When you have privacy laws like GDPR and CCPA, plus the HIPAA, you can’t afford to overlook the digital privacy of your customers and visitors. Developing a pharma website is unlike any other because privacy and security must come from multiple places at the same time.
In states like California, full disclosure is required about how you’re going to use any data collected from the website and who you’re sharing it with. A web design agency like Cardinal can build you a website with the appropriate security and privacy measures. For example, the website will send a notification about their rights and give them the ability to opt-out of any form of data collection.

Create an SEO-Friendly Pharma Site

With billions of people using a search engine, only 25% of them will navigate past the first page results. This is why it’s important to design and develop a pharma website that’s optimized for search engines. SEO web design means that Google and other search engines can crawl your page efficiently and interpret its content appropriately. An SEO-friendly website will help you attract high-quality traffic and increase conversion rates.
When you work with a full-service agency like Cardinal, you have access to several skilled digital marketing professionals. In our case, SEO is one of our top services and we can leverage our expertise in building your website.

Build an Attractive and Functional Site

The most obvious benefit of hiring a web design agency is to build a beautiful and functional website. As mentioned earlier, an archaic, disjointed, and unpleasant site design will have visitors quickly hitting the Back button. Avoid turning away potential customers not because you have a bad product but because your website presentation is lacking.
What’s worse than an awkward presentation? A pharma website that doesn’t work. If your site is riddled with intrusive pop-ups, broken links, and scroll bars, you can say goodbye to many of your potential customers. A professional web design company will help you build a functional, user-friendly website and will work on different devices.

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