2024 Healthcare Marketing Trends Forecast: Balancing Compliance and Performance
Explore the healthcare marketing trends that are redefining how providers should reach and engage patients in 2024.
Read MorePerformance Marketing For Surgeons & Surgical Practices
Increase patient volume and accelerate growth through innovative digital marketing strategies.
Holistic Growth Strategies
Why The Nation’s Top Surgical Practices Trust Cardinal
We’re Experts In the Surgical Arena
Our services are trusted by some of the biggest names in the surgical field, and our results speak for themselves.
Your Growth Is Our Goal
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
We’re Performance Marketing Experts
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’re A Patient-Generating Machine
We’ve helped surgical practices soar to new heights with proven patient generation tactics.
Types of Surgery Practices We Work With
Surgeon Marketing Case Studies
Strategic Growth for the Nation’s Largest Surgical Practices
What We Do
How We Help Surgeons Grow Online
The Blueprint To Success
Surgical Digital Marketing Success From Every Angle
PPC Advertising
PPC Advertising
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the surgical services you offer while maximizing your budget. Hello high ROI!
SEO
SEO
In today’s competitive marketplace, your surgical practice’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Cardinal will target specific keywords and markets to get your search rankings where they need to be.
Facebook Ads
Facebook Ads
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the treatments you offer. We use segmentation to identify prospective clients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
CRO
CRO
So you’ve got a lot of people visiting your surgical practice’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
Analytics
Analytics
If you’re not tracking your surgical practice’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
Web Design
Web Design
The first place patients go to find a new surgeon is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello, higher conversion rates and new patients!
Surgical Marketing Matters
Help Surgical Patients Get The Care They Deserve
Find and Engage New Patients For Your Surgical Practice
According to a research by the Pew Internet & American Life Project, more than 80% of consumers (about 93 million Americans) use the internet to learn of health-related information. When consumers have questions regarding their health and well-being, they go online for answers instead of consulting with a medical professional – that’s also true when they look for healthcare providers. If you’re looking to take your surgical medical marketing to the next level, you should consider working with a reputable digital marketing agency. Cardinal Digital Marketing is an industry leader in specialized healthcare marketing. We’ll give your marketing campaign the much-needed boost and help you acquire more patients.
Custom Digital Marketing Strategies for Surgeons
Cardinal will help you stand out among the crowd and put you in front of potential patients. While some patients are referred to a surgeon, others may search online for a provider. Cardinal’s comprehensive marketing strategy can connect those prospective surgery patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
Healthcare Marketing Blog Articles
Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.
Contact Us
Ready To Ignite Your Growth?
Cardinal’s surgical medical marketing experts are skilled at creating customized marketing strategies that are catered for your surgical practice. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expand your surgical practice.
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