Performance Marketing For Neurosurgery Practices

Not at all. If your current website works and looks great and is on WordPress, we can move on to planning your digital marketing strategy. Otherwise, we’ll likely run into optimization challenges that prevent us from meeting your goals. WordPress is our preferred CMS platform due to its ease of customization, SEO capabilities, and how it primarily focuses on the user experience.

If for some reason, you’re not satisfied with the current state of your neurosurgery website, Cardinal can lend a hand. Our web design specialists will help create a sleek-looking website with fast loading times, intuitive navigation, and a strong SEO foundation. We also ensure your website works flawlessly on desktop computers and mobile devices. Once we’re done, you’ll have a high-quality website that puts the patient’s digital experience first, leading to more conversions and patient bookings.

The only safe answer is: it depends. A digital marketing campaign worthy of your time and money takes time to develop and execute–it’s not a magical instant-win button. If you’re expecting results within a week or two, then Cardinal is not the right agency for you. Agencies that promise instant results from their marketing are likely lying or using black-hat tactics–the latter will result in severe penalties from Google.

The actual time frames for tangible results will depend on factors like your marketing maturity, the competition, and requested services. For instance, moving the needle on your PPC campaign within 90 days is possible. Meanwhile, a full-scale SEO plan takes time to develop and execute, so it may take three to six months to a year for noticeable results to manifest.

With that said, Cardinal sets performance-oriented goals for all our clients every three months. We’re constantly monitoring your campaign’s performance and keeping an eye out for growth opportunities. Plus, you always have access to in-depth reports, dashboards, KPIs, and strategy roadmaps to keep you in the loop.

Yes. Cardinal is a full-service digital marketing agency specializing in helping healthcare brands achieve their growth targets and expand patient volume. We offer a wide range of digital marketing solutions, including SEO, PPC management, web design, conversion rate optimization, Facebook Ads, and reputation management. The only services we don’t provide are social media posts, email marketing, and offline advertising (we’re digital only).

We know what it takes to grow a neurosurgery practice with proven techniques for generating new patients and physician referrals. As your growth partner, our team will craft a cohesive and integrated marketing campaign where every service you request will support each other for optimal results. Plus, you get to leverage our intimate knowledge, high success rate, and years of experience in the healthcare arena, including neurosurgery.

If you have an in-house team already, it’s not an issue because we can still come on board as consultants.

One of the best approaches to increasing local brand awareness for neurologists is via PPC marketing. Paid search lets you put your neurosurgery practice before your target audience. However, your PPC campaign must be optimized for high conversion and efficiency. Lucky for you, PPC management is Cardinal’s bread and butter.

Addressing the patient’s pain points and offering a solution is a great way to increase brand recognition. For instance, we can run a paid search campaign with ads focusing on solving people’s problems. While we’re at it, we’ll make sure that ads have high-quality and striking graphics with a well-written copy.

Yes. There are several methods to market your neurosurgery practice for high-value procedures. One powerful tool we can use is paid social media marketing. Everyone spends most of their time on social media, so Facebook marketing can expand your digital presence and capture users searching for a primary neurosurgeon.

Your Cardinal team will manage and optimize your account, so it targets a specific demographic searching for high-value neurosurgeries like craniotomy and aneurysm removal. Thanks to Facebook’s advanced targeting options, your ads will be displayed before certain audience groups based on age, location, lifestyle, interests, and more.