Neurosurgery Marketing Guide: Tips and Strategies to Grow Your Practice
With the aging U.S. population, more people are being affected by neurological disorders like Parkinson’s disease, dementia, stroke, multiple sclerosis,...
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As the #1 SEO agency in healthcare, we’ve helped hundreds of neurosurgery providers, treatment centers and specialty practices achieve higher search rankings and generate new patients.
We’ve helped some of the nation’s largest healthcare providers scale their SEO strategies to new markets and locations. And if you’re undergoing a merger or acquisition, don’t worry—we have your SEO strategy covered on that end, too.
At Cardinal, we don’t react to trends; we predict them. We strategically position our clients to capture future demand with comprehensive search landscape analyses and a blue-ocean approach to create uncontested growth opportunities.
We know neurosurgery like the back of our hands. That’s why we intimately understand the motivations and intent across the entire patient journey, enabling us to develop full-funnel content strategies that not only nurture prospects but get them to convert.
Marketing fluff doesn’t fly at Cardinal. We’re all about proven, bespoke SEO strategies that increase rankings for neurosurgery centers. You’ll always have full access to roadmaps, reports, and KPIs that forecast rankings for maximum transparency.
Neurological issues are complex and scary, and finding a qualified neurosurgeon to perform a complicated procedure is a decision that is not taken lightly. That’s the reason why people who are making decisions regarding how to treat their neurological disorder often get second or third opinions…and they turn to the internet to get answers and exhaustively research what their options are.
Besides checking with their primary doctor, most people who are looking for a neurosurgeon go online to find referrals, whether that be through WebMD, HealthGrades, a social media network, or a trusted neurosurgery association. This means if you want to be noticed by those looking for your neurosurgery services, your practice needs to be at the top of the search engine results pages so that those potential patients can find you.
By partnering with a renowned neurosurgery SEO management agency like us, you can stand out from your competitors by using specific keywords that target qualified leads that make you more relatable for those that need your expertise in diagnosing and treating serious neurological disorders. Our comprehensive neurosurgery SEO strategies make sure that patients get the help they need, and in return you get more booked appointments by gently leading people to your website over your competitors’. That’s what makes SEO so powerful and an essential component of digital marketing that no business can afford to overlook.
Get to the Top of the SERPs to Attract New Patients
It’s been proven that using the internet to promote neurosurgery practices is a cheaper and more efficient way to reach those in need over traditional marketing methods. A SEO campaign done right is an easy, effective way to get to the top of the SERPs and noticed by the people who are looking for a neurosurgeon.
Digital Marketing and SEO For Optometry & Ophthalmology Centers
With many people in the U.S. suffering from a variety of neurological disorders, the internet is the first place they go to find a neurosurgery practice. It’s in your best interest to at least try to test our skills in helping you get to the top of the search engine result. With our renowned neurosurgery SEO management team, we’re committed to designing customized SEO strategies that drive results- and new patients- to your neurosurgery practice.
Think of this as your preliminary SEO wellness check-up. We start by analyzing your neurosurgery SEO as-is, conducting assessments to compare your current rankings to your competitors’, discover your traffic share percentage, and collect backlink profiles.
We leverage local SEO search strategies to boost your visibility for each location. That means creating unique location pages, optimizing your Google business listings, building links, and soliciting positive reviews for maximized reach across markets.
Scalable citations are a critical ranking factor for local search. We make sure your business is listed accurately in each of your growing markets, enabling referral traffic and ultimately earning real estate on Google’s first page.
As user queries become more unique, Google uses entities to match user intent to results—even when the keywords aren’t an exact match. We help you identify the core concepts that prospective patients are searching for so you show up in results.
Some agencies will pull backlinks from who-knows-where and stick them into your site willy-nilly. Not us. We strategically source high-quality backlinks from high DA websites, injecting your site with the quality and reliability that prospective patients will trust.
From treatment pages to blogs to everything in between, we’re experts at producing empathetic, human-centered content that’s aligned to meet the needs of your patients at every step of the sales funnel.
Need a new website? No problem. Want to clean up your old one? Can do. Thinking of merging sites together? Yes, we can do that— well, you get the point. No matter what the ask, we ensure the site is properly structured to make it easy for both users to navigate and Google to crawl.
Cardinal believes in creating scalable website structures that help set you up for long-term success. This scalable technical framework helps your content get discovered, crawled, indexed, and ranked at a much faster rate.
We value our strong partnership with Cardinal and their ability to consistently crush conversion goals, month over month. Communicative and responsive to our business objectives, the team is constantly looking for ways to improve performance and fuel our growth.
Growth goals can be hard to meet without an expert team to guide you along the way. That’s what we’re here for. At Cardinal, we’re dedicated to helping neurosurgery facilities grow — so you can continue changing the lives of your patients. Get in touch via this form to learn how!
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