Performance Marketing For Digital Health

The goal of paid search is to attract potential clients to your website and transition those promising leads into actual patients or customers. To do this effectively, we customize every pay-per-click campaign, focusing on those actively in need of the services you provide. This way, we ensure that every dollar of your budget is maximized, paving the way for remarkable ROI.

In the current competitive landscape, SEO is essential for your digital health website. Without a high ranking, your site may go unnoticed, as most searchers don’t go beyond the first page. We’ll focus on particular keywords and markets to elevate your search engine rankings, ensuring your business gets the visibility it deserves.

With millions of users across the U.S., paid social platforms like Facebook present a ripe opportunity for reaching interested patients and customers. We strategically employ segmentation, factoring in variables such as location, age, gender, and income, to pinpoint potential clients. This focused approach can lead to high conversion rates and provide you with quality leads for your digital health services.

So you’ve got a lot of people visiting your digital health website, but you’re not getting any high-quality leads. Don’t fret! A solid conversion rate optimization (CRO) strategy can help your digital health brand increase the number of qualified leads coming in and help them convert fast!

It’s crucial to monitor your website data or you won’t be able to determine the effectiveness of your campaigns, evaluate successful offers, or identify areas that require better optimization. At Cardinal, we use integrated analytics so that you can gain insight into marketing performance from start to finish. We created tailored dashboards to analyze data across service lines, regions, brands, creative types, devices, and more!

The first place patients go to find a digital health provider is online. It’s critical that your website loads swiftly and offers user-friendly navigation. First impressions really do count. Your website should not only look modern and function efficiently, but it should also be responsive on all devices. We ensure that when a visitor lands on your website, they can readily find the information they need, be it on their desktop or mobile device. And just like that, you’re on track for higher conversion rates and an influx of new patients and customers.