Performance Marketing For Chiropractic Practices

Not at all. We can work on your existing chiropractor website, provided it’s on the WordPress platform. We recommend WordPress because it’s easy to use, highly customizable, scalable, and has built-in SEO tools. With a non-WordPress website, we’ll have optimization challenges that may hinder your campaign’s full potential.

On the other hand, if you need to improve your website or make it from scratch, Cardinal is more than happy to lend a hand. Our top-tier web design team can facilitate the migration to WordPress from any platform or develop a visually-striking website with solid SEO foundations. Plus, we ensure your website works flawlessly on desktop and mobile devices.

With a sleek and highly optimized website, you’re sending strong trust signals to visitors, increasing your chances of converting them into loyal patients.

The safest answer we can give is: it depends!

When done right, digital marketing will take your chiropractic practice to new growth heights and increase patient volume. However, digital marketing takes time. Even seemingly instant results, like a viral blog post, are products of a broader strategy that takes time to develop and execute. Therefore, we encourage our clients to manage their expectations regarding results.

With that said, the timelines for tangible results will vary depending on your marketing maturity and the required services. For example, your PPC advertising campaign may take off within 90 days after optimization. In contrast, a full-scale SEO plan may yield meaningful results in six months to a year after optimization.

Cardinal sets performance-based goals for all our clients every quarter. While we’re working behind the scenes, you’ll receive in-depth reports, KPIs, and strategy roadmaps, so you know exactly what we’re doing and the expected results.

Sure! We’re a full-service digital marketing agency that focuses on helping healthcare businesses achieve their growth targets, including chiropractors. Cardinal will come in as your strategic growth partner to provide digital marketing solutions, including SEO, PPC management, web design, conversion rate optimization, Facebook advertising, and more. Please think of us as your one-stop digital marketing shop, so you don’t have to work with multiple agencies. The only services we don’t have are email marketing, organic social media posts, and traditional “offline” advertising (Cardinal is digital-only).

As our partner, you’ll leverage our intimate knowledge and experience in various healthcare industries. Healthcare is where our hearts are.

Of course! Increasing brand awareness, capturing the local market, and shifting public perception are things we do best. First, we’ll ensure that you have a robust SEO strategy with modern SEO best practices. For starters, we can restructure and expand your chiropractic website’s content – including services, resources, location, and About pages.

Furthermore, your Cardinal team will develop service-specific pages to highlight and increase rankings for specific core services such as spinal traction, manual soft tissue therapy, and diet and nutritional counseling. Next, we can optimize your clinic’s Google Business Profile to bolster your local digital presence, which will be supported by a review generation campaign to enhance your local reputation.

In addition, we can also implement a mid-funnel content strategy that will address top patient priorities. This content strategy will include service-specific resources, blogs, and guides, designed to capture and convert visitors looking for local chiropractors or those researching conditions that chiropractic adjustments can treat (e.g., lower back pain, arthritis, etc.).

An inefficient paid search campaign is a marketing budget pit. Lucky for you, optimizing PPC campaigns for efficiency is one of our core services. We start with auditing and restructuring your account at a high level, ensuring that it has a foundation to leverage Google’s smart bidding features.

With an optimized account structure, our PPC team can quickly detect patterns in keyword performance, giving us important insights for cleaning up your keywords. We can nurture high-performing keywords, maintain a negative keyword list, pause underperforming keywords, and ensure sufficient keyword volumes depending on the initial implementation.

While we’re at it, we will also improve your Ad Quality Score with high-quality copy and visuals and a better landing page experience. The better your Quality Score, the more likely your ads will be shown before a larger audience.