Performance Marketing For Chiropractic Practices

Increase patient volume with innovative digital marketing campaigns.

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Chiropractor, Chiropractor digital marketing
Holistic Growth Strategies

Why The Nation’s Top Chiropractic Practices Trust Cardinal

We’re Experts In the Chiropractic Arena

Our services are trusted by some of the biggest names in the chiropractic field, and our results speak for themselves.

Your Growth Is Our Goal

We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.

We’re Performance Marketing Experts

And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.

We’re A Patient-Generating Machine

We’ve helped chiropractic groups soar to new heights with proven patient generation tactics.

Ready To Ignite Your Growth?

Cardinal’s chiropractic marketing experts are skilled at creating customized marketing strategies that are catered for your chiropractic practice.

Request a Strategy Consultation
The Blueprint To Success

Chiropractic Digital Marketing Success From Every Angle

Chiropractic Marketing Matters

Help Back Pain Sufferers Get The Care They Deserve

Find And Engage New Patients For Your Chiropractic Practice

As chiropractors strive to build, grow or adapt their practices, specialists face unique marketing and advertising hurdles. We understand your marketing needs and objectives are unique. When you want to let prospective patients know about your thriving chiropractic practice, it’s time to implement a digital marketing strategy that works. Digital marketing is an essential tool for growing your patient base in the competitive chiropractic industry. Patients services will be able to find your facility through your excellent marketing and eye-catching website.

Digital Marketing And SEO For Chiropractic Practices

Cardinal will help you stand out among the crowd and put you in front of potential patients. Many people search online for a chiropractor. Cardinal’s comprehensive marketing strategy connects those prospective chiropractic patients to your practice. SEO is a foundational strategy that will help you appear on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.

Frequently Asked Questions

Not at all. We can work on your existing chiropractor website, provided it’s on the WordPress platform. We recommend WordPress because it’s easy to use, highly customizable, scalable, and has built-in SEO tools. With a non-WordPress website, we’ll have optimization challenges that may hinder your campaign’s full potential.

On the other hand, if you need to improve your website or make it from scratch, Cardinal is more than happy to lend a hand. Our top-tier web design team can facilitate the migration to WordPress from any platform or develop a visually-striking website with solid SEO foundations. Plus, we ensure your website works flawlessly on desktop and mobile devices.

With a sleek and highly optimized website, you’re sending strong trust signals to visitors, increasing your chances of converting them into loyal patients.

The safest answer we can give is: it depends!

When done right, digital marketing will take your chiropractic practice to new growth heights and increase patient volume. However, digital marketing takes time. Even seemingly instant results, like a viral blog post, are products of a broader strategy that takes time to develop and execute. Therefore, we encourage our clients to manage their expectations regarding results.

With that said, the timelines for tangible results will vary depending on your marketing maturity and the required services. For example, your PPC advertising campaign may take off within 90 days after optimization. In contrast, a full-scale SEO plan may yield meaningful results in six months to a year after optimization.

Cardinal sets performance-based goals for all our clients every quarter. While we’re working behind the scenes, you’ll receive in-depth reports, KPIs, and strategy roadmaps, so you know exactly what we’re doing and the expected results.

Sure! We’re a full-service digital marketing agency that focuses on helping healthcare businesses achieve their growth targets, including chiropractors. Cardinal will come in as your strategic growth partner to provide digital marketing solutions, including SEO, PPC management, web design, conversion rate optimization, Facebook advertising, and more. Please think of us as your one-stop digital marketing shop, so you don’t have to work with multiple agencies. The only services we don’t have are email marketing, organic social media posts, and traditional “offline” advertising (Cardinal is digital-only).

As our partner, you’ll leverage our intimate knowledge and experience in various healthcare industries. Healthcare is where our hearts are.

Of course! Increasing brand awareness, capturing the local market, and shifting public perception are things we do best. First, we’ll ensure that you have a robust SEO strategy with modern SEO best practices. For starters, we can restructure and expand your chiropractic website’s content – including services, resources, location, and About pages.

Furthermore, your Cardinal team will develop service-specific pages to highlight and increase rankings for specific core services such as spinal traction, manual soft tissue therapy, and diet and nutritional counseling. Next, we can optimize your clinic’s Google Business Profile to bolster your local digital presence, which will be supported by a review generation campaign to enhance your local reputation.

In addition, we can also implement a mid-funnel content strategy that will address top patient priorities. This content strategy will include service-specific resources, blogs, and guides, designed to capture and convert visitors looking for local chiropractors or those researching conditions that chiropractic adjustments can treat (e.g., lower back pain, arthritis, etc.).

An inefficient paid search campaign is a marketing budget pit. Lucky for you, optimizing PPC campaigns for efficiency is one of our core services. We start with auditing and restructuring your account at a high level, ensuring that it has a foundation to leverage Google’s smart bidding features.

With an optimized account structure, our PPC team can quickly detect patterns in keyword performance, giving us important insights for cleaning up your keywords. We can nurture high-performing keywords, maintain a negative keyword list, pause underperforming keywords, and ensure sufficient keyword volumes depending on the initial implementation.

While we’re at it, we will also improve your Ad Quality Score with high-quality copy and visuals and a better landing page experience. The better your Quality Score, the more likely your ads will be shown before a larger audience.

Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.

Carolyn M.
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Ready To Ignite Your Growth?

Our goal at Cardinal is to help you develop the right marketing strategy for your chiropractic practice. Our focus on brand awareness, targeted advertising, search engine optimization, and reputation management will help you grow your business.

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