Chiropractic Paid Search Management

Ignite Expansion With Patient-Centric PPC

Generating More Patients Faster With Lower CPAs

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Grow Your Patient Base

Chiropractic Paid Search Strategies That Bring High-Quality Leads Directly To Your Doorstep.

We deliver unbeatable ROI by leveraging efficient, scalable, and patient-centric paid search strategies. Our chiropractic PPC campaigns build and then capture demand, delivering high-quality leads to your website and turning your organization into a patient-generating machine.

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Why Paid Search Works For Chiropractic Practices

We Employ Patient-Centric PPC Strategies That Fuel Real Results.

Scalable Multi-Location PPC Strategies

Masters of multi-location growth, we’re able to scale paid media campaigns to new locations and markets — without ever sacrificing efficiency. Our PPC experts build scalable account structures, guaranteeing smart spending that won’t blow your budget.

More High-Quality Leads Delivered Directly To You

As the saying goes, not all leads are created equally. (Well, we’re pretty sure that’s how it would go if there was a saying like that!) Our PPC tactics ensure the people landing on your website actually become loyal patients

Our Work Is Performance-Driven

We’re not just results-oriented, we’re results-obsessed. We continually optimize our campaigns to improve conversion rates and reduce your CPAs. We never rest on our laurels and are driven to give you the biggest bang for your buck.

Integrated Holistic Reporting

We proudly operate on transparency. You’ll always be able to monitor the health of your campaigns in real-time, with a full range of data insights across multiple parameters like regions, new locations, and acquisitions.

Cardinal Specializes in Chiropractic PPC Management

When people start suffering from back and/or neck pain, it can be debilitating and affect their quality of life. Fortunately, the chiropractic practice exists to help people keep their bodies aligned and return to doing what they do best. It’s the reason why 22 million Americans a year visit back and neck specialists, including many professional athletes.

But when people start experiencing issues with their neck or back, do you know where they go first to find the person who can ease their pain? The internet. And if you aren’t on the first page of the search engine results when people Google your type of service, then your potential patients will likely get scooped up by your competitor.

Partnering with a renowned chiropractor PPC management agency like us gives you the opportunity to stand out from your competitors by using specific keywords that target qualified leads and make you more relatable for those that need adjustments to get their body’s alignment back on track. At Cardinal, we effectively integrate a solid online ad campaign with the rest of your SEO efforts, keeping the messaging consistent, informative, and engaging- all while staying within your budget. We know how to use our chiropractor PPC management expertise to help you boost your conversion rate and stay competitive amongst your fellow chiropractors.

 

PPC for Chiropractic Practices

Build a Dependable Lead Pipeline

Ads That Get Noticed

You’ve done all of the hard work to build up a great staff who can efficiently diagnose and give people treatment that improves their quality of life, so now it’s time to partner up with an equally great PPC management company that knows how to create ad copy that engages the right demographic and gives future patients the information they need to effectively manage their back, neck or joint pain.

A Focus on Keyword Research

After learning more about your chiropractic adjustment center and its goals, Cardinal PPC experts dive right in to find the best keywords that target qualified leads, all while staying within your budget. We can help you create original and engaging ad copy that helps your chiropractic practice get noticed and drives patients to seek the treatment they need. Then we launch the plan and consistently monitor the activity, redefining the strategy when necessary

 

 

Ready to Grow?

Cardinal’s chiropractic PPC marketing experts are skilled at creating customized PPC strategies that are catered to your location. Our focus on paid search, targeted advertising, and increasing brand awareness can be the catalyst to expanding your patient base.

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The Pathway to PPC Success

What To Expect From Our Paid Search Services

Masters of the Machine

Our chiropractic PPC campaigns are so effective because they’re powered by people and perfected by algorithms. We leverage powerful AI and machine learning to improve performance while doing what humans do best (i.e. the strategy, competitive research, messaging, copywriting, design, data analysis, and trend forecasting that go behind effective campaigns). Human brilliance meets digital innovation: that’s how we deliver more leads with lower CPA, every time. 

Multi-Location Account Structure Optimization

Our deep-rooted technical Google Ads expertise enables us to develop optimized account structures for multi-location chiropractic practices that result in better efficiency and higher patient generation volume. We build consolidated search campaigns to maximize smart bidding performance, feeding the Google algorithm more data so it can optimize conversions. When necessary, we also segment campaigns to control budgets by region, so you can hit your individual target CPA goals.

HIPAA Compliant Remarketing

Your typical prospect could take weeks— if not months—to compare multiple chiropractors online before making a final decision. That’s why we deploy fast, effective remarketing campaigns across display, paid social, and native to ensure the widest reach with your warmest prospects, no matter where they are on the web. We use time on page and scroll depth triggers to create warmer remarketing audiences and increase frequency against these pools. What’s more, we buy directly with a DSP without healthcare industry restrictions to allow the broadest reach possible for remarketing audiences

Patient-Centric Keyword Strategies

Keywords are the fundamental building blocks of your PPC strategy. Excellent keyword coverage ensures visibility on all relevant chiropractic terms, while robust negative lists and match type management reduce spend against irrelevant queries. We’ll also segment keywords by intent, so that the most relevant experience can be delivered to the end user. Ultimately, we strive to fully understand the patient journey to inform user-centric messaging across each and every touchpoint.

Funnel-Based Messaging Strategies

We can deploy funnel-based nurture strategies for more complex, high acuity patient journeys—including remarketing to patients. We view the customer journey from a holistic, 360-degree angle, enabling us to nurture relationships and build a better brand experience for audience members at each stage of the funnel.

Post-Click Optimization

Most PPC agencies spend the lion’s share of their resources on pre-click optimization. Not us. We dedicate time and resources to optimize the post-click experience, too, because we know it’s just as important to a successful PPC campaign. We ensure the entire patient journey is optimized for conversions, including your post-click landing page, to inspire meaningful action across each of your audience segments.

Our Google Advertising has generated over 30 leads in the last month and we have converted those into 5 surgeries.

Carolyn M
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The PPC Specialists Will See You Now.

Ready to watch your rankings shoot through the roof? Get in touch and discover how we can help you scale with PPC fit for your growth needs. Fill out this form to get started!

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