Digital Marketing for Imaging Centers & Radiology Practices

The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the radiology services you offer while maximizing your budget. Hello high ROI!

In today’s competitive marketplace, your radiology group’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searchers never make it past the first page. Our goal is to drive people to your website and convert those leads into loyal patients.

Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people interested in the medical imaging you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.

So you’ve got a lot of people visiting your radiology group’s website, but you’re not getting any phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic you’re already receiving.

It’s crucial to monitor your data or you won’t be able to determine the effectiveness of your campaigns, evaluate successful offers, or identify areas that require better optimization. At Cardinal, we use integrated analytics, so you can gain insight into marketing performance from campaign to booked appointment. We created tailored dashboards to analyze data across service lines, regions, brands, creative types, devices, and more!

The first place patients go to find a radiologist is online. Regardless of how they find your center—via SEO, PPC, or personal referrals—it’s critical that your website loads swiftly and offers user-friendly navigation. First impressions really do count. Your website should not only look modern and function efficiently, but it should also be responsive on all devices. We ensure that when a visitor lands on your website, they can readily find the information they need, be it on their desktop or mobile device. And just like that, you’re on track for higher conversion rates and an influx of new patients!