10 Healthcare Marketing Trends for 2023
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.Read More
Promote healing and overall wellness through innovative digital marketing campaigns that increase patient volume.
Our services are trusted by some of the biggest names in the alternative medicine field, and our results speak for themselves.
We ignite ambitious growth with proven tactics to help you scale your business swiftly and strategically.
And we’re performance-driven to boot. We don’t let growth stop at “good enough”—we aim to exceed growth targets, every time.
We’ve helped alternative medicine groups soar to new heights with proven patient generation tactics.
Check out the marketing strategy that helped the country’s largest mental health care provider scale 500+ locations.
How we helped this family & internal medicine practice launch their business and become a leader in their field.
Cardinal’s medical marketing specialists are dedicated to making your alternative medicine practice standout in today’s healthcare market.
The goal of paid search is to drive more prospective clients to your website and convert those qualified leads into new patients. This is why we personalize each pay-per-click campaign to target people actively searching for the alternative medicine services you offer while maximizing your budget. Hello high ROI!
In today’s competitive marketplace, your alternative medicine center’s website needs search engine optimization (SEO). If your site is not highly ranked, prospective patients will not find you. Most searches never make it past the first page. Our goal is to drive people to your website and then convert those leads into loyal patients.
Paid social platforms such as Facebook have millions of users in the U.S.; tapping into this market can help you reach the people who are interested in the treatments you offer. We use segmentation to identify prospective patients based on location, age, gender, and estimated income to offer you high conversion rates and qualified leads.
So you’ve got a lot of people visiting your alternative medicine center’s website, but you’re not getting that many phone calls, consultations, or appointments. Don’t fret! A strong conversion rate optimization (CRO) strategy can help increase the quality of your leads and make the most out of the traffic that you’re already receiving.
If you’re not tracking your alternative medicine center’s website data, you will never be able to tell which campaigns are driving results, which offers are working, and which pages need better optimization. At Cardinal, we’re passionate about monitoring performance and communicating results; you’ll receive access to all of your data, dashboards, and reports. We don’t just make numbers look pretty; we believe in complete transparency and chart marketing performance against your business goals.
The first place patients go to find an alternative medicine practitioner is online. Whether they find your practice through SEO, PPC, or word-of-mouth, make sure your website loads quickly and is easy to navigate. First impressions go far. Your website not only needs to be sleek and well optimized, but it needs to be responsive across all devices. We make sure that once a web visitor finds your website, they can quickly find the information they are looking for, whether that be on their desktop or mobile device. BAM – hello higher conversion rates and new patients!
One third of the United States population turns to alternative medicine daily, spending over $30 billion dollars annually. Let Cardinal help connect these potential clients to your medical practice. Digital marketing is an essential tool for growing your patient base in the competitive gastroenterology industry. Patients who need services will be able to find your facility through your excellent marketing and eye-catching website.
Alternative medicine practitioners promote healing and overall wellness using natural methods, like herbs and massage. Cardinal can develop marketing solutions to help these prospective patients connect to your Alternative Medicine practice. Just as there are customized treatment plans for each patient, digital marketing strategies for Alternative Medicine should be tailored to meet the needs of your practice. SEO is a foundational strategy that will help you show up on search engine result pages for long-term success. Looking for a quicker solution to get patients through the door now? Consider digital advertising. Whichever route you decide to take (or whether you decide to combine strategies), you need a mobile-friendly site to help patients easily find your practice.
No. If your current alternative medicine website is on WordPress, has good web design, and works well, we can move on to planning your digital marketing strategy. If it’s not on WordPress, we can assist with the migration process from any platform. WordPress isn’t just the most popular CMS; it’s easy to use, SEO-friendly, highly customizable and has a well-designed backend.
Conversely, if your website needs improvement in terms of design and structure, Cardinal can also help. Our team of web design experts will help develop a professional-looking website that loads quickly, is easy to navigate, and features a strong SEO foundation. We ensure that once visitors find your alternative medicine website on their desktop computers and mobile devices, they’ll quickly find the information they’re looking for.
The only correct answer is: it depends!
Digital marketing is playing the long game. It requires a significant time investment, knowledge, and expertise, and the best practices involve long-term strategies and execution. Take it as a huge red flag if an agency promises to “get you on the first page within three months” because they’re not being truthful or using black-hat techniques–the latter can penalize your website by ad platforms and search engines.
Cardinal operates in complete transparency, so we always set performance-oriented goals for all clients. We’re constantly monitoring the performance of your campaign and communicating the results, so you’re always in the know. For actual time-frames, it depends on the services you hire us for. For example, a full-scale SEO campaign may take 3-6 months to a year to yield meaningful results. Meanwhile, our PPC management may take off within 90 days.
Sure, but with some exceptions. Cardinal is a full-service digital marketing agency that specializes in helping healthcare companies with reaching their growth targets. From SEO to PPC management to Facebook Ads to web design, please think of us as your one-stop shop for your online marketing needs. However, we don’t do traditional marketing (e.g., print, TV, radio, etc.), as well as email marketing or social media posts.
Cardinal isn’t just a full-service digital marketing agency; we specialize in healthcare because it’s where our hearts are. Besides having intimate knowledge of alternative medicine and treatments, our 60+-person team has vast experience with growing multi-location healthcare groups. Even if you have an in-house team already, we’re happy to collaborate as consultation partners and get your practice where it needs to be, marketing-wise.
Managing and optimizing paid search campaigns is the bread and butter of Cardinal. We know what it takes to reduce high CPAs, especially in a competitive space like alternative medicine. One effective strategy to lower high CPAs is optimizing your paid search account structure and ensuring it’s in the best position to leverage Google’s machine-learning algorithm. Not only will this step lower your CPA, but it will also improve the overall efficiency of the campaign.
Another surefire technique is to improve your Ad Quality Score. A higher score means that your ads are more relevant and are more likely to be shown to a larger audience. We’ll also audit your keyword groups, look for underperforming keywords, and pause them. Furthermore, our team will also develop a negative keyword list that will prevent your ads from showing in irrelevant searches. Combined with continuous bid optimizations, we can keep your paid search spending well within your budget without compromising performance.
Of course. A powerful tool to attract patients who are looking for specific services to your practice is Facebook Ads. Paid social media advertising helps increase brand awareness and build demand early by connecting with potential patients at each stage of their customer journey.
Our expert social media marketing team will manage and optimize your account so it targets specific users that are seeking alternative medicine services such as chiropractic, aromatherapy, and naturopathy. Using Facebook’s advanced targeting capabilities, you can show your ads based on location, interests, lifestyle, and demographics. You may even create Lookalike audiences to target people similar to your patients
Explore our top healthcare marketing trends for 2023 and get insights to guide your growth.Read More
Labor shortages continue to plague the healthcare industry, stifling growth and damaging the patient experience. We’ve put together tips for how your marketing team can support your healthcare provider recruitment efforts.Read More
Healthcare marketers often overlook the most straightforward tasks to get their websites ranking on Google. Though they may be considered “low-hanging fruits” in SEO, these simple tasks can actually have a significant impact on your organic traffic. Let’s walk through some easy healthcare SEO optimizations you may be missing out on and how they can improve SEO rankings and deliver big results for your marketing efforts.Read More
Our investment in Cardinal is the best money we’ve spent this year by a mile! The team is incredibly fast-moving, communicative, and helpful; they’ve really become an extension of our team. Our partnership has made our growth stress-free.
Cardinal’s medical marketing experts are skilled at creating customized marketing strategies that are catered for your alternative medicine practice. Our focus on search engine optimization, targeted advertising, and increasing brand awareness can be the catalyst to expand your alternative medicine practice.
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