Pay-Per-Click Advertising Made Easy with the Top PPC Management Company for Pharmaceutical Brands

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The pharmaceutical industry is known for being extremely competitive. For every type of drug in the market, there are literally dozens of company that sells their version. It’s a constant race to attract and convince healthcare consumers and medical professionals.

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Pharmaceutical PPC Management Company

There are many rules and regulations set by the FDA, making it a challenge to market a pharma company. When it comes to marketing a pharma business, you need all the help that you can get. For your pharma company, it might just be PPC.

Pharmaceutical PPC Services
Pharmaceutical PPC Agency

Full Service Pharma PPC Management Agency

Cardinal Digital Marketing is a full-service agency that specializes in a wide range of online marketing services. One of our top services is managing pay-per-click or PPC campaigns. If you want to make the most out of your marketing budget, Cardinal will help you with Pharma PPC management.

How Does PPC Help Pharma Companies?

PPC is Measurable and Trackable

To get the most out of your PPC campaign, you need to stay on top of it. Fortunately, PPC ads are easy to measure and track. For example, Google Ads feature many tracking tools and in combination with Google Analytics, you’ve got a powerful way to measure your PPC campaign.

By tracking, you’ll see high-level performance metrics including clicks, impressions, and conversions. When it comes to PPC, there’s no room for guesswork and mystery. Stats are readily available and will show how your campaign is performing and what type of traffic you’re getting. Plus, you’ll clearly see how your marketing budget is being spent.

PPC is Hyper-Targeted

To improve your conversions and sales, you need to serve your marketing message to the right group of people. Otherwise, you’re just burning money on advertising. Not all traffic are the same – you want website visitors that are more likely to purchase your pharmaceutical products.

Fortunately, PPC has hyper-targeting features that let you tailor your campaigns to the right audience. You can target users based on parameters like age, location, gender, browsing habits, demographics, interests, conversion intent, and so on. With the ability to target users on a granular level, your ads will only be displayed to people who are likely to be interested in your offering.

PPC Provides Quick Entry and Results

Even if you’re new to PPC and years behind the competition, you can jump into a paid search campaign and get it running quickly are some optimizations. This is a big contrast to SEO which can take a lot of time before you can see some type of results. In PPC, you can launch your campaign and receive traffic on the same day.

PPC benefits pharma companies because it lets you cast a wide net to find new healthcare consumers and medical professionals. In addition, most of the work done with PPC can be done within the advertising platform – from copywriting ads to research. You can get your campaign running with minimal involvement from the rest of your team.

PPC Gives You Control Over Your Campaign

Another great benefit of PPC is that it gives you total control over your campaign. Sure, you can probably select the default campaign settings but it won’t give you the results that you want. PPC really shines if you can customize your campaign and take advantage of the wide range of options for reaching potential customers. This starts with your keywords, ad copy, and placements that you wish to use and how limited you want them to be.

In terms of budget, PPC also offers great flexibility even if you want to start small. You can set your ad budget, bids, what you’re willing to spend. However, if you wish to be remotely competitive, you need to bid at least close to the market.

When you see good results, PPC lets you scale easily. You can view your campaign in real-time and can make changes in real-time. If something doesn’t go your way, you can adjust your bids or stop the campaign to prevent a runaway spend.

PPC Complements Other Marketing Channels

Although pharma PPC can give you quick results, it shouldn’t be your sole digital marketing strategy. However, if you use PPC alongside other marketing channels, it can do wonders for your digital marketing campaign. For example, when you have published original and unique medical content on your website, you can use PPC to drive visitors to your blog and improve the ROI of your content strategy.

PPC and search engine optimization (SEO) work well together because the opportunities for traffic are often to the same target audience – people who are using search engines. PPC also allows remarketing which means targeting users who have visited your pharma website before but didn’t perform the desired action.

Superior Pharma PPC Management With the High-Flying Experts of Cardinal

PPC is a great addition to your pharma marketing campaign. If you’re ready to take your PPC to the next level, here’s what Cardinal can offer:

Professional Keyword Research and Analysis

Success in PPC isn’t possible without the right keywords. Fortunately, our PPC team is more than proficient in keyword research and analysis. We’ll help you choose keywords that best fit your pharmaceutical products.

Strong Landing Page

A poor landing page kills a PPC campaign. Cardinal will audit your landing page and make sure that it’s relevant and in a good position to push visitors to convert.

Engaging Ad Content

The success of your ads can change based on their minimal variations. Our talented copywriters will lend their killer content creation skills to generate a strong copy for your ads – engaging, highly-targeted, and conversion-focused.

Split Testing

At Cardinal, we perform A/B split tests to determine which variation of your ads generates the highest conversion rate. Using the test results, we adjust your KPIs to hit your target.

Team of PPC Experts

Cardinal’s PPC team has undergone strict training and vetting procedures. Because of this, we guarantee that your PPC ads adhere to the strict advertising regulations of the pharma industry.

Customized Pharma PPC Campaign

We start by auditing your digital marketing strategies and pharma website. With the information gathered, we’ll create a personalized PPC campaign with efficiency and ROI in mind.

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Why Work With Cardinal as Your Pharma PPC Management Agency?

Do you really need to partner with a PPC agency like Cardinal?
The short answer is YES! Keep reading to find out the top reasons why:

Stay Updated With Paid Advertising

The paid advertising industry is constantly changing. Because of this, it can be difficult to keep up with the changes and trends – it’s essentially a full-time job. When you work with Cardinal as your PPC management agency, we can help you keep up with what’s going on in the paid marketing industry.
We know what’s working for other agencies and we can apply those findings to your paid search campaign. Plus, we have a whole team of PPC specialists who can impart their viewpoints and expertise.

Create Informative Landing Pages

In digital marketing, relevance is a key factor to success – even more so in PPC. The paid ads that you create must direct users to a landing page that’s relevant to the keywords they searched. Your landing page must be optimized and must quickly direct users to the information they’re seeking. Don’t make them visit a page where they still need to search for the information they need.
Optimizing your landing page also means that you should streamline your conversion funnels. When you want them to take an action like purchasing a product or signing up for an email list, make sure that you direct them properly.

Expert Keyword Selection

The cornerstone of any successful PPC campaign is keyword selection. You can’t just select a keyword and be done with it. Plus, it’s really to bid on the wrong keywords and waste your marketing budget because it doesn’t lead to conversions.
When you have a PPC agency like Cardinal, you have an expert team that will research the best keywords for your campaign. We will use a myriad of tools to research the best keywords and we’ll also study your potential customers and predict which terms they would type in the search box. Keyword research is how you can make your ads show up at the right time and in the right place.

On-Site Analytics

PPC isn’t exactly the most affordable digital marketing strategies out there. After all, it’s a paid campaign and your mileage may vary. At Cardinal, we understand that you want to make your PPC budget count. This is why we’ll work hard to show you how your every dollar is spent and if your campaign is providing the returns that you want.
For this reason, we’ve refined our reporting methods and ensure that they’re on an executive level. With our monthly reports, you’ll know exactly how your campaign is performing. Plus, analytics will help us optimize and test the effectiveness of your paid search campaigns.

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Cardinal’s Proprietary Marketing Technology Lead Stream’s Benefits:

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Dump the campaigns that don’t generate returns. Our AI based marketing platform automatically optimizes towards the campaigns that are driving high value customers.

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Unsure of which campaigns your best customers are coming from? Step into the future of marketing with closed loop attribution brought to you by Leadstream. With our software you will know which campaigns drive high value customers.

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Ready to Grow Your Pharma Company With PPC?

PPC needs to be done right to be successful. Our high-flying Cardinal flockers are here to help grow your pharma business.

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